USN
White Chocolate Cookie Dough
TL:DR
In 2 Sentences
A 28% real cocoa‑butter white‑chocolate coating around a 20‑gram protein core, keeping calories modest and sugar very low without skimping on the confectionery feel.
When to choose USN White Chocolate Cookie Dough
A post‑workout or afternoon sweet‑tooth fix when you want high protein and low sugar, and you’re fine with dairy, soy, and sugar alcohols. Not for strict vegetarians (it contains collagen) or anyone sensitive to polyols.
What's in the USN bar?
USN’s White Chocolate Cookie Dough Protein Bar reads like a collaboration between a chocolatier and a sports‑nutritionist.
A milk‑and‑soy protein blend, backed by collagen peptides, drives a strong 20 grams of protein (near the 90th percentile), while a 28% white‑chocolate coating built on cocoa butter and milk powder delivers the cookie‑dough flavor.
Sugar stays low not because of fruit, but because the bar leans on maltitol (a sugar alcohol), sucralose, and soluble fibers like polydextrose and oligofructose. Carbs land on the lower side and are engineered for steadier energy—though tapioca starch and those prebiotic fibers mean tolerance can be individual.
Fat comes mainly from cocoa butter with a little sunflower oil, giving a creamy bite without pushing calories much above the middle of the pack.
- Protein
- 20 g
- Fat
- 8 g
- Carbohydrates
- 18 g
- Sugar
- 2 g
- Calories
- 212
Protein
2015HIGHMost of the 20 grams come from a milk‑and‑soy protein blend, with collagen peptides adding extra grams and a chewier bite. Milk protein is a complete, high‑quality source; soy helps round out texture and amino acids, while collagen is incomplete on its own. Practically, the dairy and soy do the heavy lifting for muscle repair, with collagen as a supporting player.
Fat
89MIDFat is mainly from cocoa butter in the white‑chocolate coating, plus a touch of sunflower oil in the base. Cocoa butter skews saturated (largely stearic acid), sunflower oil is unsaturated, and together they create a creamy texture without a heavy fat load. Overall, the bar sits on the leaner side for fat compared with many protein bars.
Carbs
1820MIDCarbs are mostly engineered rather than from whole grains or fruit: fiber bulking (polydextrose, oligofructose), maltitol in the coating (a sugar alcohol), and a small amount of tapioca starch for structure. This mix generally blunts sharp blood‑sugar spikes versus straight sugar, offering steadier energy, though some people feel GI rumbling from polyols and prebiotic fibers. The total carbs are on the lower side compared with most bars.
Sugar
24MIDWith just 2.3 grams of sugar, most sweetness doesn’t come from sugar at all but from maltitol in the white chocolate and a tiny boost of sucralose. The small natural sugars are largely from dairy (lactose in milk powder) and trace amounts in fibers. Expect a lower sugar hit, with the trade‑off that these sweeteners are more processed and can bother sensitive stomachs.
Calories
212210MIDAt 212 calories, it sits near the middle of the pack. Energy is split across protein, confectionery fats, and low‑sugar carbs; using fibers and sugar alcohols keeps the total below what a sugar‑sweetened coating would deliver. In short, solid protein for a snack‑level calorie spend.
Vitamins & Minerals
No standout vitamins or minerals are listed above 10% of daily value. You’ll pick up small amounts of calcium and B vitamins from milk powder and a trace of vitamin E from sunflower oil, but this bar isn’t designed as a multivitamin—its strengths are protein and confectionery flavor.
Additives
To keep sugar low and texture soft, the formula uses modern helpers: glycerol for moisture, polydextrose and oligofructose for fiber and body, maltitol for bulked sweetness, and sucralose for a final lift, plus lecithins to help everything blend. These are highly refined ingredients common in low‑sugar confectionery. If you’re sensitive to polyols or prebiotic fibers, start with one bar and see how you feel.
Ingredient List
Corn or wheat
Cocoa beans
Cow's milk
Animal skins and bones; fermentation
Vegetable oils and animal fats
glucose
Chicory root
Soybeans
Sunflower seeds
Cassava root
What are people saying?
Sources
Range
“A little late to the discussion, but I love USN trust crunch protein bars. They are 214kcal and 20grams of protein per bar. They also taste really good.”
Main Praise
Fans call this the rare bar that actually tastes like dessert.
The white‑chocolate shell reads indulgent, the texture layers keep each bite interesting, and the 20 grams of protein in just 212 calories makes it feel like a smart swap for a cookie‑dough craving.
A Redditor in r/1200isplenty summed it up simply: good macros, tastes really good. Reviewers at Men’s Fitness echoed that the flavors are "bang‑on," which is not a given in the protein‑bar aisle.
Taken together, the consensus is clear: this is a treat‑style protein bar that delivers on taste without blowing up your calorie budget.
Main Criticism
Taste is subjective, and a few reviewers find the sweetness intense with a noticeable whey/sweetener aroma. Texture can veer a bit gritty depending on the flavor, and several writers call it relatively pricey for daily use.
Because the sweetness comes from maltitol (a sugar alcohol), sucralose, and fiber syrups, some people report digestive rumbling—nothing unusual for low‑sugar bars, but a real consideration. One independent review also flagged concerns about saturates and salt, while others simply felt you can do better nutritionally if you prioritize a shorter, less processed ingredient list.
Finally, it’s not vegetarian due to added collagen peptides.
The Middle Ground
Here’s where the truth lives: if your top priority is whole‑food simplicity, USN’s bar isn’t your north star—it leans on modern confectionery tools to keep sugar low and texture soft. If, however, you want a dessert‑like protein hit that won’t turn your snack into a 300‑calorie event, it earns its spot.
Men’s Fitness praised the flavors and dessert vibe; an independent blogger said "avoid," citing sweetness and value—two fair but subjective knocks.
It’s worth noting that while some USN flavors run higher in sugar, this White Chocolate Cookie Dough version stays at just 2 grams; the trade‑off is a reliance on sugar alcohols and prebiotic fibers, which not everyone’s gut loves.
On the fat front, 8 grams is moderate for a bar with a real cocoa‑butter coating, and much of that fat is stearic acid from cocoa butter—saturated, yes, but not the dietary villain it’s often made out to be.
In short, it’s a polished, processed, treat‑leaning protein bar that wins on taste and portioned indulgence, with predictable caveats for sensitive stomachs and ingredient purists.
What's the bottom line?
USN’s Trust Protein Bar, White Chocolate Cookie Dough, is the rare “feels like dessert” option that still gives you 20 grams of protein for 212 calories. The white‑chocolate coating tastes legit because it is—made with cocoa butter—and that’s a big part of why so many people enjoy it. The sweetness is engineered rather than from fruit, which keeps sugar at 2 grams but introduces sugar alcohols and fiber syrups.
If your stomach is cool with those, it’s a satisfying way to bridge a craving and your protein goals. Who should pass? Strict vegetarians (there’s collagen), anyone who wants a short, minimally processed ingredient list, or folks who know maltitol and friends don’t sit well.
Who should consider it? White‑chocolate fans who want a post‑workout or afternoon treat that actually tastes like a treat, delivers real protein, and doesn’t overstay its welcome in the calorie column.