TRUBAR
Smother Fudger Peanut Butter
TL:DR
In 2 Sentences
A vegan, peanut‑butter‑cup‑adjacent bar with a short, straightforward ingredient list and no sugar alcohols—just 12 grams of pea‑and‑rice protein in a soft, fudge‑like chew.
When to choose TRUBAR Smother Fudger Peanut Butter
Peanut‑butter lovers who want a plant‑based, gluten‑free snack without sugar alcohols; ideal for mid‑morning/afternoon bites or lighter post‑workout refuels.
What's in the TRUBAR bar?
TRUBAR’s Smother Fudger Peanut Butter keeps the flavor honest with real peanuts and fair‑trade cacao, and it builds its protein with a vegan duo of pea and brown rice. On the macro front, it’s a snack‑size bar—lighter in calories than many—while the carbs lean higher for quick energy thanks to a cassava/tapioca base.
Fats come mostly from peanuts, with a small assist from RSPO‑certified palm oil for structure, and there’s a quiet perk in the minerals column: a meaningful bump of iron from the plant proteins and cocoa.
Sweetness is from organic cane sugar (no sugar alcohols or artificial sweeteners), held in check by added tapioca fiber for a smoother ride.
- Protein
- 12 g
- Fat
- 9 g
- Carbohydrates
- 23 g
- Sugar
- 7 g
- Calories
- 190
Protein
1215MIDProtein comes from a plant blend—pea protein paired with brown rice protein—with a little help from the peanuts. Pea offers a well‑digested, complete profile while rice is lower in lysine; together they round each other out, though the total lands at a modest 12 grams compared with the beefiest bars. Dairy‑free and soy‑free, it’s a clean vegan protein choice if you’re avoiding whey.
Fat
99MIDMost fat is native to peanuts, tilting toward heart‑friendly unsaturated fats, with RSPO palm oil providing the bar’s set and creamy bite. Palm oil is higher in saturated fat, so the overall fat sits around mid‑pack for bars. No hydrogenated oils—just peanut fats plus a small amount of a stable plant oil for texture.
Carbs
2320MIDCarbs largely come from a cassava/tapioca base—cassava brings easily digested starch, while the tapioca‑fiber portion contributes non‑digestible carbs that behave more like fiber than sugar. A touch of organic cane sugar adds sweetness, so you’ll get some quick energy, but the fiber should smooth the rise compared with straight sugary snacks. These are more refined carbs than oats or dates, though steadier than pure sugar.
Sugar
74MIDThe 7g of sugar comes primarily from organic cane sugar—real sugar rather than sugar alcohols or artificial sweeteners. That’s a modest spoonful for a bar this size, and the fiber and peanut fats help temper the sweetness. If you prefer fruit‑only sweetening, note this bar uses refined cane sugar.
Calories
190210MIDAt 190 calories, this skews lighter than many bars. Calories are split among plant protein (12g), carbs from cassava and a bit of cane sugar (with some of those carbs coming from fiber), and fats from peanuts plus a little palm oil. Translation: a snack‑sized lift rather than a meal replacement.
Vitamins & Minerals
Iron stands out at about 15% daily value, likely coming from the pea/rice protein blend and the cacao. There’s no vitamin premix here—micronutrients come from the ingredients themselves. Calcium and potassium show up in small amounts.
Additives
Additives are minimal: sunflower lecithin (a natural emulsifier from sunflower) keeps the texture smooth and is used in tiny amounts. The tapioca‑fiber blend is a refined ingredient that adds chew and blunts the glycemic punch, and palm oil is a refined but common structuring fat. Overall, a short list with a few refined helpers—no artificial sweeteners or sugar alcohols.
Ingredient List
Cassava root
Brown rice grain
Yellow pea seeds
Groundnut plant seeds
Sugarcane stalks
Oil palm fruit
Seeds of Theobroma cacao
Sunflower seeds
What are people saying?
Sources
Range
“The comments on this are wild, I really really loved these! Most protein bars taste too artificial and have sugar alcohols, and these dont. I eat a high fiber diet already being vegetarian and these didnt bother my stomach. Not very sweet, nice and chewy. I plan on stockingggg up on these at this price!”
“Not popular but I kinda like them, the donut one in particular hits in a way that feels “close enough.””
“They are good!”
Main Praise
Taste and texture lead the applause. EatingWell’s testers called this a peanut‑butter lover’s dream with a smooth, fudge‑like chew that doesn’t stick to your teeth—high praise in a category famous for taffy‑level cling.
Reviewers who avoid sugar alcohols appreciate that TRUBAR uses real sugar in modest amounts instead of erythritol or maltitol, and several note it’s easier on the stomach than many vegan bars.
The Washington Post even flagged the line as a smart pick for its balanced protein, meaningful fiber, and absence of artificial sweeteners. On Reddit, floral‑vision loved the chewy texture and reported zero tummy drama despite a generally high‑fiber diet.
Put simply: it tastes like dessert, reads like a snack, and keeps the ingredient list refreshingly short.
Main Criticism
Not everyone is smitten.
A few Redditors found it too sweet—Ok‑Wasabi2873 said they’d rather eat a Snickers—while others mentioned a faint mouth‑coating aftertaste, likely the combo of peanut fats, cocoa, and a stabilizing plant oil.
At 12 grams, the protein lands more snack than meal, which can disappoint heavy lifters who expect 18–20 grams in a bar. There are scattered reports of texture variability (some bars firmer than expected), and if you’re not a peanut‑butter person, the flavor can feel like too much of a good thing.
Finally, the carb load is on the higher side for low‑carb folks, thanks to a cassava/tapioca base plus a bit of cane sugar.
The Middle Ground
How can one bar be “peanut‑butter‑cup perfect” to EatingWell’s panel yet “gross” to jk4122 on Reddit? Expectations.
If you want a vegan bar that genuinely leans dessert‑y without the usual sugar‑alcohol bite, this nails the brief. The 7 grams of sugar are modest compared with candy bars, but flavor is personal; if you’re sweetness‑sensitive, you may side with the Snickers commentariat.
That light mouth coating some mention? It’s a familiar byproduct of peanut butter and cocoa fats—pleasingly creamy to some, slightly waxy to others.
Protein is honest at 12 grams: enough for a snack or lighter recovery, not a full meal replacement. And while fiber helps steady the ride, it also explains why SuperBrilliant5708’s “drink lots of water” tip rings true.
The truth sits squarely in the middle: a short‑list, plant‑based bar that prioritizes taste and gentler sweetening over max protein and ultra‑low carbs.
What's the bottom line?
TRUBAR’s Smother Fudger Peanut Butter is for people who want plant‑based protein that actually tastes like a treat. You get a fudge‑soft, peanut‑forward bite, real sugar in reasonable amounts, no sugar alcohols, and a short ingredient list. The trade‑offs are clear: 12 grams of protein instead of 20, a higher carb count than a keto bar, and a flavor that unapologetically shouts peanut butter.
If that’s your lane, it’s a delight; if you’re after ultra‑lean macros or very low sweetness, look elsewhere. Listicle take: A vegan peanut‑butter‑cup riff with 12g protein, 190 calories, and no sugar alcohols.
Great chew, clean ingredient list, and a true PB‑and‑cocoa flavor. Best for snack‑time satisfaction; not for keto or anyone who’s peanut‑averse.