TRUBAR
Oh Oh Cookie Dough
TL:DR
In 2 Sentences
A vegan, gluten‑free bar with pea‑and‑rice protein, no sugar alcohols, and a legitimately doughy texture that dessert‑lovers rave about—plus a surprising 20% Daily Value of iron.
When to choose TRUBAR Oh Oh Cookie Dough
Best for plant‑based snackers who want a gentler‑on‑the‑stomach, dessert‑like bar without intense artificial sweeteners. Ideal as a mid‑afternoon treat or a light post‑workout bite—not a full meal replacement.
What's in the TRUBAR bar?
TRUBAR’s Oh Oh Cookie Dough leans into plant power: its 12 grams of protein come from a duo of brown rice protein and organic pea protein, a classic combo that balances amino acids without dairy or soy.
Carbs skew higher than many bars, thanks to a cassava/tapioca fiber blend plus a touch of organic cane sugar—think quick energy softened by added fiber and fat.
The fat profile sits mid‑pack and comes from a mix of cashews (naturally rich in unsaturated fats) and confectionery fats like RSPO‑certified palm oil and cocoa butter, with a splash of MCT oil for fast‑burning fuel.
Sugar lands at 8 grams, mostly from cane sugar; there are no artificial sweeteners here. One pleasant surprise: a meaningful 20% Daily Value of iron, largely from the plant proteins and cocoa.
As for that cookie‑dough experience, cashews lend the buttery chew, vanilla bean specks set the aroma, and cocoa/unsweetened chocolate play the role of chocolate chips.
- Protein
- 12 g
- Fat
- 9 g
- Carbohydrates
- 23 g
- Sugar
- 8 g
- Calories
- 190
Protein
1215MIDProtein here comes from a Plant Fueled Protein Blend—brown rice protein plus organic pea protein. Pea’s lysine complements rice’s amino acid gaps, giving a better overall profile than either alone. At 12 grams (about the lower third among bars), it’s a modest but clean, vegan-friendly serving without dairy or soy.
Fat
99MIDThe 9 grams of fat come from cashews, RSPO‑certified palm oil, sunflower oil, cocoa butter, and a little MCT oil. That means a mix of unsaturated fats (from cashews and sunflower) with some saturated fat (from palm and cocoa butter), while MCTs provide quickly used energy. It’s a mid‑range fat load that creates that doughy bite and chocolatey melt without hydrogenated oils.
Carbs
2320MIDMost carbs arrive via a Tapioca Fiber and Cassava Blend, plus organic cane sugar and a bit of plant‑derived glycerin for moisture. Cassava is a refined starch that digests quickly, while tapioca fiber is a processed fiber that helps temper blood‑sugar swings and adds bulk. Net effect: more “refined” than whole‑food carbs like oats or dates, but with added fiber and fat to steady the ride; the 23 grams lands above average for bars.
Sugar
84HIGHThe 8 grams of sugar are primarily from organic cane sugar; cocoa and unsweetened chocolate contribute flavor, not sugar. Sweetness is rounded out by glycerin (a plant‑derived humectant that tastes mildly sweet) rather than artificial sweeteners. It’s not a low‑sugar bar, but it avoids the ultra‑intense, artificial sweetener route.
Calories
190210MIDAt 190 calories (lower than many protein bars), energy is split across protein, carbs, and fat, with a notable share of the carbohydrate coming from fiber and glycerin. That’s why the label calories sit below a simple 4‑4‑9 calculation. It reads as a snack‑sized bar rather than a full meal replacement.
Vitamins & Minerals
Iron stands out at 20% of the Daily Value, likely coming from the pea and brown rice proteins and a nudge from cocoa. Calcium and potassium are minimal. If iron absorption is a priority, pairing the bar with a vitamin C‑rich food (like citrus) can help.
Additives
A short list of modern helpers keeps texture and flavor in line: glycerin (for moisture and softness), sunflower lecithin (to keep fats dispersed), and natural flavors/vanilla bean specks. The tapioca fiber is a refined fiber added for structure and lower sugar impact. Overall, no artificial sweeteners and a moderate level of processing typical for cookie‑dough‑style bars.
Ingredient List
Cassava root
Brown rice grain
Yellow pea seeds
Cashew tree kernel
Sugarcane stalks
Oil palm fruit
Defatted cacao bean solids
Cacao beans
Cocoa beans
Sunflower seeds
What are people saying?
Sources
Range
“The comments on this are wild, I really really loved these! Most protein bars taste too artificial and have sugar alcohols, and these dont. I eat a high fiber diet already being vegetarian and these didnt bother my stomach. Not very sweet, nice and chewy. I plan on stockingggg up on these at this price!”
“Not popular but I kinda like them, the donut one in particular hits in a way that feels “close enough.””
“They are good!”
Main Praise
Fans keep coming back to two things: texture and simplicity. Compared with chalky or taffy‑sticky bars, TRUBAR’s doughy center wins points for being soft, smooth, and easy to eat—EatingWell’s testers even likened the brand’s chew to fudge in their roundup.
Reviewers like that there are no sugar alcohols, which often means fewer stomach somersaults; one vegetarian Redditor, floral‑vision, loved the chew and appreciated that it didn’t upset their gut. The broader nutrition press has been kind, too: The Washington Post spotlighted TRUBAR as a smarter pick for its 12 grams of protein, meaningful fiber, and avoidance of artificial sweeteners.
Add in the vegan and gluten‑free formula and a notable 20% DV of iron, and you’ve got a treat‑leaning bar that still reads like food, not lab confetti.
Main Criticism
Not everyone is smitten with the sweetness.
A few Redditors found it too sweet, with one saying they’d rather eat a candy bar, while others mentioned a light waxy ‘coating’ aftertaste—likely what happens when cocoa butter and palm‑based fats melt at mouth temperature.
Texture hasn’t been universally consistent either; an Amazon reviewer noted encountering a hard batch (which is frustrating at this price).
From a macro lens, 12g protein is modest and 23g carbs puts it more in snack territory than a heavy hitter; if you’re chasing 20–25g protein per bar or keeping carbs very low, it won’t fit your target.
And while the palm oil is RSPO‑certified, some shoppers simply prefer to avoid palm‑derived fats.
The Middle Ground
If you love dessert‑adjacent bars and avoid sugar alcohols, this one lines up neatly with your taste buds and your stomach. That ‘coating’ a couple of folks mentioned?
Cocoa butter and palm fat can feel that way when warm—chilling the bar or having it with water usually tones it down.
As for the ‘just eat a Snickers’ refrain, the comparison falls apart on the numbers: TRUBAR clocks 8g of sugar and 12g protein, whereas a typical candy bar carries two to three times the sugar and a fraction of the protein.
Still, Reddit user jk4122’s ‘absolute trash’ reaction sits beside floral‑vision’s plan to ‘stockggg up,’ which is a tidy way of saying taste is subjective. The truth sits in the middle: this is a sweet, genuinely doughy, vegan bar that favors enjoyment and gentler ingredients over peak protein density.
If 12g protein and a treat‑like profile match your moment, it lands; if you want ultra‑lean, ultra‑plain, or ultra‑high protein, look elsewhere.
What's the bottom line?
TRUBAR’s Oh Oh Cookie Dough is a joy‑first, plant‑powered snack: chewy, chocolate‑specked, and easy on the digestive system for folks who can’t do sugar alcohols. It delivers 12g of rice‑and‑pea protein, 190 calories, and a welcome 20% DV of iron, wrapped in a vegan and gluten‑free formula that actually tastes like cookie dough. The trade‑offs are straightforward.
’ If you want a dessert‑leaning bar that plays nicer with your stomach and your values (no dairy, no soy, no artificial sweeteners), this is a strong pick. If you need 20g+ protein or prefer austere, less‑sweet bars, keep browsing.