TRUBAR
Get In My Belly, PB & Jelly
TL:DR
In 2 Sentences
It channels PB&J nostalgia with real peanuts and a pea–rice protein duo, skipping sugar alcohols for a softer, fudge-like chew. The “jelly” note comes from cane sugar and natural flavors, not fruit, which keeps the ingredient list focused and the taste surprisingly true-to-memory.
When to choose TRUBAR Get In My Belly, PB & Jelly
Peanut-butter fans who want a vegan, gluten-free, soy- and dairy-free snack with 12 grams of protein and no sugar alcohols—great for an afternoon slump or a pre-walk pick‑me‑up. Skip it if you avoid peanuts or prefer a 20‑plus‑gram protein bar.
What's in the TRUBAR bar?
Think PB&J you can toss in your bag. TRUBAR builds this flavor around real peanuts and a plant-protein duo—brown rice plus organic pea—for 12 grams of dairy‑ and soy‑free protein.
Carbs land on the higher side because the base leans on a tapioca‑and‑cassava blend with a touch of organic cane sugar, while fats come from peanuts, RSPO‑certified palm oil, and a bit of MCT for structure and a clean melt.
You won’t find fruit here—the “jelly” vibe is created with natural flavors and that cane sugar—and you do pick up a notable 10% of daily iron from the plant proteins.
- Protein
- 12 g
- Fat
- 8 g
- Carbohydrates
- 24 g
- Sugar
- 7 g
- Calories
- 190
Protein
1215MIDProtein comes from a blend of brown rice protein and organic pea protein, with a small assist from peanuts. Pea brings lysine while rice fills in other amino acids, so together they form a more balanced plant profile than either alone. At 12 grams (about the lower third among bars), it’s a lighter, dairy‑free, soy‑free dose suited to snack time.
Fat
89MIDEight grams of fat arrive mostly from peanuts, with RSPO palm oil and a touch of MCT oil shaping the texture. Peanuts supply mainly heart‑friendly monounsaturated fats; palm and MCT add saturated fats that keep the bar firm and satisfying. It’s a mid‑range fat load—neither oily nor ultra‑lean—so it plays nicely with the carbs for staying power.
Carbs
2420MIDMost of the 24 grams of carbs come from a tapioca fiber and cassava blend plus a little organic cane sugar. Cassava is a refined root starch—quick to digest—while tapioca fiber adds bulk that tends to steady the ride compared with straight sugar. Expect quicker energy than a whole‑grain bar, tempered by the bar’s fiber, protein, and fat.
Sugar
74MIDSeven grams of sugar come largely from organic cane sugar rather than fruit. That’s a modest amount for flavor, and the recipe skips artificial sweeteners and sugar alcohols, though the sugar will still absorb quickly. The fiber, nuts, and protein help smooth the overall effect compared with a candy‑like snack.
Calories
190210MIDAt 190 calories (below average for the category), this reads as a lighter snack. The calories-to-carbs picture suggests some of those carbs are non‑digestible fiber from the tapioca blend, which contributes fewer calories than starch. In practice, most energy comes from the cassava/tapioca base with a meaningful assist from fats; protein adds balance without heaviness.
Vitamins & Minerals
Not a fortified bar, but it does deliver about 10% of daily iron—typical of pea and rice proteins and peanuts. Calcium and potassium are minimal. Think protein‑first with a small iron bonus, not a multivitamin replacement.
Additives
A short list of refined helpers keeps the texture and flavor on point: sunflower lecithin (emulsifier), natural flavors (PB&J notes), RSPO palm oil, and a bit of MCT for a clean melt. These are processed ingredients, but the list is concise and purposeful. If you’re trimming highly refined inputs, lecithin and MCT are the most ‘factory‑made’ components here.
Ingredient List
Cassava root
Brown rice grain
Yellow pea seeds
Groundnut plant seeds
Sugarcane stalks
Oil palm fruit
Sunflower seeds
Coconut or palm kernel oil
Roasted peanuts
What are people saying?
Sources
Range
“The comments on this are wild, I really really loved these! Most protein bars taste too artificial and have sugar alcohols, and these dont. I eat a high fiber diet already being vegetarian and these didnt bother my stomach. Not very sweet, nice and chewy. I plan on stockingggg up on these at this price!”
“Not popular but I kinda like them, the donut one in particular hits in a way that feels “close enough.””
“They are good!”
Main Praise
Taste and texture lead the compliments. EatingWell’s big taste test called TRUBAR an “Also Great” pick, praising the line’s soft, smooth, fudge-like chew and PB-forward flavor—feedback that maps neatly onto PB & Jelly.
On Reddit, floral-vision loved that it’s free of sugar alcohols and found it “not very sweet, nice and chewy,” which is rare in a plant bar. Amazon fans describe the interior as soft and easy to eat, with a light outer coating that melts rather than sticks to your teeth.
Health-wise, The Washington Post highlighted TRUBAR among smarter supermarket options for delivering meaningful protein and fiber without artificial sweeteners. And for anyone eating plant-based, the dairy- and soy-free profile makes it an easy everyday grab.
Main Criticism
Not everyone agrees on sweetness: a few Redditors found it too sweet, with one dramatic “might as well eat a Snickers” comparison. Others mention a faint waxy or filmy mouthfeel—likely from the fats used to keep the bar soft yet stable—which some notice more than others.
The protein tops out at 12 grams, which is snack territory; if you’re expecting a meal replacement or heavy post-lift recovery, you may be underwhelmed. There are occasional comments about consistency (a too-firm bar here and there), and if peanut butter isn’t your thing, the flavor can feel strong.
The Middle Ground
So who’s right: the “not very sweet” camp or the “too sweet” camp? Probably both.
This bar uses cane sugar for the jelly vibe, not sugar alcohols or stevia, so you get a clean sweetness—7 grams’ worth—that some palates register as balanced and others as bold.
For context, that’s far less sugar than a typical candy bar and paired with protein and fats for a steadier ride, but it’s still sugar. As for the “coating” critique from Reddit user THEtek4, that tracks with the palm/MCT blend used to shape texture; it’s the trade-off for that soft, fudge-like interior many people love.
Meanwhile, floral-vision’s stomach-friendly experience makes sense without sugar alcohols in the recipe—those can be rough for some. If you want a 20-gram powerhouse, this isn’t it; if you want a dessert-y snack that behaves better than candy, it hits the mark.
And yes, SuperBrilliant5708’s advice to drink water isn’t wrong—most bars feel better with a sip.
What's the bottom line?
TRUBAR Get In My Belly, PB & Jelly is a crowd-pleasing, plant-based nod to the sandwich classic. It’s soft, peanutty, and dessert-adjacent without the sugar alcohol side effects, delivering 12 grams of protein at 190 calories with a little iron bonus for good measure. The sweetness reads clean rather than artificial, though taste buds will disagree on just how sweet that feels.
Choose it as a snack you’ll actually look forward to—afternoons, commute pockets, pre-walk fuel. If you need a post-workout heavy hitter, chase higher protein elsewhere.
If palm-derived fats or a strong peanut profile are deal breakers, you’ve been warned. But if your goal is a vegan, gluten-free bar that nails nostalgia and behaves well in the real world, this PB&J does exactly what it says on the wrapper.