think!
White Chocolate
TL:DR
In 2 Sentences
A sugar‑free, candy‑leaning white‑chocolate bar that delivers 20g of protein from a soy‑and‑dairy blend, without intense artificial sweeteners. It’s gluten‑free, chewy, and designed to taste like a treat while functioning like a protein snack.
When to choose think! White Chocolate
Best for people who want a zero‑sugar, higher‑protein option that actually satisfies—post‑workout, between meetings, or as a sweet tooth truce. Skip it if you avoid soy or dairy, or if sugar alcohols don’t sit well with you.
What's in the think! bar?
think! ’s White Chocolate Protein Bar pairs 20 grams of protein with a sugar‑free formula that leans on modern food science.
The protein comes from a soy‑and‑dairy blend (soy isolate with whey isolate, calcium caseinate, and whey concentrate), while the white‑chocolate experience is built with natural flavor and a creamy fat blend from almond butter, sunflower oil, and palm kernel oil—no cocoa butter on the label.
Carbs skew higher even without sugar because sweetness and texture come from maltitol syrup and glycerin, and the 8 grams of fat are a mix of mostly unsaturated fats with some saturated tropical oil for structure.
In short: high protein, engineered carbs, and a moderate fat mix—let’s unpack what that means for your day.
- Protein
- 20 g
- Fat
- 8 g
- Carbohydrates
- 24 g
- Sugar
- 0 g
- Calories
- 230
Protein
2015HIGHThe 20 grams of protein come from a blend led by soy protein isolate, backed by whey protein isolate, calcium caseinate, and whey concentrate. You get a complete amino acid profile: dairy proteins provide top‑tier digestibility (and a fast/slow absorption mix), while soy keeps lactose low and helps the bar hold its shape. It’s an upper‑tier protein dose for a bar, but not suitable if you avoid milk proteins.
Fat
89MIDThe 8 grams of fat come from almond butter plus sunflower and palm kernel oils. Almond butter brings mostly monounsaturated fat (and a touch of vitamin E), sunflower oil adds more unsaturated fat, and palm kernel oil contributes saturated fat that firms the coating and texture. Net effect: a moderate fat load with a mix of heart‑friendly fats and some saturated fat—worth noting if you’re watching saturated fat.
Carbs
2420MIDMost of the 24 grams of carbs don’t come from fruit or grains; they come from maltitol syrup (a sugar alcohol made from starch) and vegetable glycerin (a plant‑derived syrup that holds moisture), with a bit of tapioca starch for structure. These refined carbs typically cause a gentler blood‑sugar rise than table sugar, but they’re still processed and can bother sensitive stomachs. Expect steadier energy than a candy bar, provided you tolerate polyols well.
Sugar
04LOWZero grams of sugar because sweetness is supplied by sugar alcohols (maltitol) and glycerin rather than cane sugar or fruit. That preserves a creamy, candy‑bar bite while keeping labeled sugars at zero, but polyols still contribute carbs and may cause GI upset for some at higher intakes. No intense artificial sweeteners are listed; sweetness relies on these bulk sweeteners plus natural flavor.
Calories
230210MIDAt 230 calories, this leans toward the higher side for bars because energy comes from all three macros: a big protein dose, polyol‑heavy carbs, and a moderate amount of fat. Most calories beyond protein arrive via maltitol/glycerin and the fat blend, so it eats more like a small meal than a nibble. Sugar‑free here doesn’t mean low‑calorie—it means the calories are coming from protein, polyols, and fats instead of sucrose.
Vitamins & Minerals
No standout added vitamins here. Modest calcium and iron (about 8% DV each) likely come from the milk proteins and soy isolate, but this isn’t a micronutrient play. If you want vitamins and minerals, consider this a protein‑forward bar, not a multivitamin.
Additives
This bar leans on a few refined helpers: maltitol syrup and glycerin for sugar‑free sweetness and softness, lecithin to keep fats and proteins blended, and natural flavor for the white‑chocolate profile. They’re effective and widely used but highly processed. If you prize ultra‑simple ingredient lists, this will feel busy; if you want a sugar‑free, soft‑chew bar, these are the tools that make it work.
Ingredient List
Defatted soybean flakes
Cow's milk whey
Cow's milk casein
Cow's milk whey
Corn or wheat starch
Vegetable oils (palm, soy)
Ground roasted almonds
Oil palm fruit
Sunflower seeds
Soybeans
What are people saying?
Sources
Range
“I am eating think protein bars. Decent amount of protein (20g). Dont repulse me like so many out there”
“the Think high protein brownie crunch bar is honestly good if you want a different flavor, I found the one on the top to be pretty decent but defo think the brownie one is better”
“Chocolate brownie one was AMAZING!”
Main Praise
The big win is that it eats like a treat but performs like a protein bar. Across editorial reviews and thousands of customer ratings, think!
’s high‑protein line gets consistent props for taste and texture—SELF even named it a runner‑up overall for flavor and satiety, and BarBend called the experience “candy‑like nostalgia” with real protein payoff.
Many buyers say a single bar keeps them full for hours, which tracks with 20g of complete protein and a dense, chewy build. Men’s Health singled out a sister flavor for tasting clean and not chalky, a compliment that shows up frequently in customer feedback as well.
Add the gluten‑free formula and a dependable 20g protein target, and you’ve got an easy, grab‑and‑go option that doesn’t feel like compromise.
Main Criticism
The catch is the sugar‑free sweetness. This bar relies on sugar alcohols (notably maltitol) and glycerin, which some people tolerate fine—and some decidedly don’t.
Redditors and editors alike flag potential bloating and gas, especially if you eat more than one in a sitting. Taste can be polarizing, too: while many find it candy‑like, a minority report aftertastes or dryness depending on flavor.
Finally, at 230 calories, it’s more of a small‑meal snack than a featherweight, which can irk anyone expecting a “diet” bar. Allergens are another hard stop for some: it contains soy, milk, and almonds.
The Middle Ground
So which story wins—the creamy, satisfying treat or the stomach gamble? Realistically, both live here.
On taste and fullness, there’s strong consensus: even skeptics come around, and outlets like SELF and BarBend don’t hand out praise lightly. But sugar alcohol tolerance is personal.
One Redditor raved about the macros and texture yet admitted the gas “wasn’t worth it”; another called a different think! flavor “amazing.
” They can both be right. If your gut does fine with maltitol and you’re not avoiding soy or dairy, the bar behaves exactly as advertised: candy‑adjacent, protein‑forward, and genuinely satiating.
If polyols bug you—or if you want ultra‑simple, whole‑food ingredients—this is the wrong tool, and no white‑chocolate charm will fix that.
What's the bottom line?
’s White Chocolate Protein Bar is a modern compromise done well: zero sugar, 20g of complete protein, and a legitimately dessert‑leaning bite. It’s engineered, not rustic, and it’s meant to satisfy—more like a small meal than a nibble. For many, that combination lands perfectly after a workout or between meetings when hunger is loud and you want something sweet without the sugar.
The fine print matters, though. The sweetness relies on sugar alcohols, which are smooth sailing for some and a no‑go for others. It’s also off the table if you avoid soy, dairy, or almonds.
If you’re polyol‑tolerant and want a protein bar that feels like a treat, this one earns its spot in the rotation. If your priority is short, whole‑food ingredient lists—or if your gut has a sense of humor—look elsewhere and keep your peace.