think!
Creamy Peanut Butter
TL:DR
In 2 Sentences
A rare zero‑sugar, gluten‑free peanut‑butter‑and‑chocolate bar that still tastes indulgent while delivering 20g of protein via a fast/slow soy‑whey‑casein blend.
When to choose think! Creamy Peanut Butter
Best for post‑workout or afternoon slumps when you want real peanut flavor, 20g of protein, and steadier energy—assuming you tolerate sugar alcohols and eat soy/dairy.
What's in the think! bar?
think! Protein Bar, Creamy Peanut Butter, leans on a soy-and-dairy protein blend—soy protein isolate with calcium caseinate and whey isolate—to deliver serious protein without a sugar hit.
The peanut flavor is the real deal, thanks to peanut butter and peanut flour, while sweetness and chew come from maltitol syrup (a sugar alcohol made from starch) and vegetable glycerin rather than cane sugar.
Fats skew mostly unsaturated from peanuts and sunflower oil, with a little cocoa butter and milk fat for chocolate-peanut richness. Expect high protein, mid-range carbs, and a no-sugar formula powered by modern sweeteners—great for steady energy if your stomach agrees with polyols.
- Protein
- 20 g
- Fat
- 9 g
- Carbohydrates
- 22 g
- Sugar
- 0 g
- Calories
- 230
Protein
2015HIGHProtein comes from a three-way blend: soy protein isolate for plant power, plus calcium caseinate and whey isolate from milk. That mix delivers a complete amino-acid profile with both fast-digesting whey and slower casein—useful around workouts and for staying fuller longer. Isolates and caseinates are typically low in lactose, but the bar still contains milk and soy allergens.
Fat
99MIDFat comes mainly from peanuts (peanut butter and peanut oil) and sunflower oil—sources rich in unsaturated fats—rounded out by cocoa butter and a touch of milk fat for chocolatey melt. It lands near the middle of the pack for total fat, with more mono- and polyunsaturates than saturates overall. If you’re watching omega-6s, note that peanut and sunflower oils lean that way; balance them with omega-3 foods elsewhere in your day.
Carbs
2220MIDMost of the 22g of carbs are not from grains or fruit but from maltitol syrup (a reduced-calorie sugar alcohol made from starch) and vegetable glycerin, a plant-derived syrup that keeps the bar soft. These provide sweetness with a smaller blood-sugar bump than table sugar, which can mean steadier energy for many people. The trade-off: sugar alcohols can bother sensitive stomachs, especially in larger servings or alongside other polyols.
Sugar
04LOWZero grams of sugar doesn’t mean unsweet—this bar leans on sugar alcohols (primarily maltitol syrup) and glycerin for sweetness and chew. They’re highly refined ingredients that lower the glycemic punch compared with sugar, though maltitol still contributes some carbs and calories. If you’re sensitive to polyols, start with half a bar to gauge comfort.
Calories
230210MIDAt 230 calories, this is a substantial snack, and the energy is split across protein, fats from peanuts/sunflower oil, and the bulk sweeteners (maltitol and glycerin). With no added cane sugar, you’re getting more of your calories from protein and fat than from quick-burning sugar. The result tends to satisfy rather than spike.
Vitamins & Minerals
About 10% of your daily calcium shows up here, courtesy of the milk proteins (calcium caseinate and related dairy ingredients). You’ll also see a modest bump in iron, likely from the cocoa/chocolate and peanuts, but there aren’t notable vitamin adds beyond that.
Additives
A short list of functional add-ins does the heavy lifting: maltitol syrup and vegetable glycerin supply bulk sweetness and keep the texture soft, while soy lecithin helps fats and proteins play nicely together. These are highly refined, modern pantry tools rather than whole-food ingredients. If you prefer minimally processed sweeteners, this formula may feel more engineered; if you want a clean chew without sugar, it does the job.
Ingredient List
Defatted soybean flakes
Cow's milk casein
Cow's milk whey
Corn or wheat starch
Vegetable oils (palm, soy)
Peanuts
Cocoa beans
Cacao beans
Peanuts (Arachis hypogaea)
Sunflower seeds
What are people saying?
Sources
Range
“I am eating think protein bars. Decent amount of protein (20g). Dont repulse me like so many out there”
“the Think high protein brownie crunch bar is honestly good if you want a different flavor, I found the one on the top to be pretty decent but defo think the brownie one is better”
“Chocolate brownie one was AMAZING!”
Main Praise
Taste and texture are the headline. Even protein‑bar skeptics often concede that think!
manages a convincing chocolate‑peanut profile with a dense, satisfying chew that doesn’t scream “health food. ” SELF named the line a runner‑up overall for good reason: the bars feel like a real snack, not a chore.
BarBend echoed the candy‑like nostalgia (without the sugar crash), and Amazon reviewers frequently mention staying full for hours. The 20g protein hit at 230 calories lands in that sweet spot for a substantial snack or a light breakfast on the go.
Several Redditors also point out that, compared with many competitors, the texture is reliable—chewy, not chalky—and the flavors are consistent across the line.
Main Criticism
The main trade‑off is how the bar achieves “zero sugar. ” Sweetness and softness come from maltitol syrup (a sugar alcohol) and glycerin, which are highly processed and can cause gas or bloating for some people.
Men’s Health flagged the sugar‑alcohol load in certain think! flavors, and a few Reddit users and Amazon reviewers reported stomach discomfort or an odd aftertaste.
Soy and dairy are baked into the formula, which knocks this out for vegans and anyone with those allergies. A handful of buyers simply didn’t love the taste—palates differ—and some wish the calories were lower, though 230 calories is standard for a 20g‑protein bar.
The Middle Ground
So where does the truth land? Most folks who enjoy think!
highlight the flavor and the way 20g of protein actually holds them over—points echoed by SELF and BarBend. On the other hand, the sugar‑alcohol caution isn’t hypothetical; several commenters say maltitol doesn’t agree with them, while others shrug and report zero issues.
Biology is quirky. If you’re polyol‑sensitive, start with half a bar and don’t stack it with other sugar‑alcohol foods the same day.
Flavor‑wise, a minority call out an aftertaste; that tends to be a binary reaction with these sweeteners. And for diets, it’s gluten‑free and vegetarian, but not vegan or soy‑free—helpful clarity before you add a box to your gym bag.
Net‑net: if your digestion plays nice, this bar delivers on taste and satiety better than most zero‑sugar options.
What's the bottom line?
think! Creamy Peanut Butter is for people who want their protein bar to feel like a treat, not a compromise. You get 20g of protein from a smart blend (fast whey, slower casein, and soy for balance), real peanut character, and no cane sugar, all in a compact 230‑calorie package.
The cost of that candy‑adjacent experience is a reliance on sugar alcohols and glycerin, which some stomachs won’t love—and the presence of soy and dairy rules it out for certain diets. If you tolerate polyols and you’re fine with soy/dairy, it’s an easy, satisfying pick for post‑workout or a busy afternoon when you want steady energy without a sugar spike. Quick take for the listicle: A dessert‑leaning, zero‑sugar bar with real peanut taste and 20g protein; great satiety, but watch the sugar alcohols if you’re sensitive.