think!
Cookies & Crème
TL:DR
In 2 Sentences
A rare combo of 20g protein at 230 calories with zero sugar, delivered via a soy–whey–casein blend that many reviewers say tastes genuinely candy‑like.
When to choose think! Cookies & Crème
Post‑workout or afternoon snackers who want dessert flavor with real satiety, are gluten‑free, and tolerate sugar alcohols; not ideal if you avoid soy or dairy.
What's in the think! bar?
If you’re here for protein, this Cookies & Crème bar shows up prepared: 20g, built on a soy–whey–casein blend that mixes quick and slow‑digesting dairy with solid plant protein.
The sweetness skips table sugar in favor of sugar alcohols and glycerin, while the cookie-and-cream vibe leans on alkalized cocoa, unsweetened chocolate, and natural flavor, with palm kernel and sunflower oils giving a creamy bite.
It’s a modern, engineered bar—high protein, mid-range fat, and higher total carbs largely from polyols rather than whole-food sources.
- Protein
- 20 g
- Fat
- 9 g
- Carbohydrates
- 24 g
- Sugar
- 0 g
- Calories
- 230
Protein
2015HIGHProtein comes from a blend led by soy protein isolate, joined by whey protein isolate/concentrate and calcium caseinate. That combo delivers a complete amino acid profile with fast (whey) and slower (casein) digestion—useful for satiety and recovery—while soy rounds out the mix. At 20g (about the 90th percentile), it’s a high-protein bar; note it contains both milk and soy allergens.
Fat
99MIDMost of the 9g of fat comes from palm kernel oil and sunflower oil, with a little cocoa butter from the chocolate. Palm kernel oil is rich in saturated fat (great for structure, less so for heart health if it dominates your diet), while sunflower oil contributes unsaturated fats. The result is a creamy texture with a mid‑pack fat level compared with other bars.
Carbs
2420MIDThe 24g of carbs are largely from maltitol syrup (a sugar alcohol) and vegetable glycerin (a plant‑derived syrup that holds moisture), plus a bit of tapioca starch from cassava. These are refined, not whole‑food carbohydrates; they tend to produce a smaller blood‑sugar rise than table sugar, though maltitol isn’t zero‑impact. Expect steady-ish energy for many, with the caveat that sugar alcohols can bother sensitive stomachs.
Sugar
04LOWZero grams of sugar here because sweetness is handled by sugar alcohols—primarily maltitol—with a touch of glycerin. That approach reduces the glucose spike versus cane sugar but doesn’t make the bar calorie‑free, and maltitol can cause GI discomfort for some people at higher intakes. Cocoa and chocolate are unsweetened in this recipe.
Calories
230210MIDAt 230 calories (upper‑mid among bars), the energy comes from a near three‑way split: 20g protein, 9g fat, and polyol‑heavy carbs. Because sugar alcohols generally contribute fewer calories per gram than sugar, some of those carb calories come at a slight discount. The substantial protein should help with fullness compared to lower‑protein snacks.
Vitamins & Minerals
There’s no vitamin fortification. You get about 10% daily iron, likely from cocoa and soy, and around 8% calcium from the milk proteins, with small amounts of potassium. Think of this as a protein‑first bar, not a multivitamin.
Additives
This formula leans on modern food tech: maltitol syrup and glycerin for sweetness and softness, lecithin (soy or sunflower) for smooth mixing, and natural flavor for the crème note. These are highly refined additives used to create a sugar‑free taste and a soft bite; if you prefer short, whole‑food ingredient lists, this will feel more engineered.
Ingredient List
Defatted soybean flakes
Cow's milk whey
Cow's milk casein
Cow's milk whey
Corn or wheat starch
Vegetable oils (palm, soy)
Oil palm fruit
Sunflower seeds
Cacao beans treated with alkali
Cacao beans
What are people saying?
Sources
Range
“I am eating think protein bars. Decent amount of protein (20g). Dont repulse me like so many out there”
“the Think high protein brownie crunch bar is honestly good if you want a different flavor, I found the one on the top to be pretty decent but defo think the brownie one is better”
“Chocolate brownie one was AMAZING!”
Main Praise
Taste and texture lead the applause. Multiple independent testers (SELF and BarBend among them) called Think!
’s high‑protein line surprisingly candy‑like—dense, chewy, and far less chalky than typical bars. The 20g of protein isn’t a marketing flourish; it delivers noticeable fullness for a lot of people, with Amazon reviewers saying it keeps them powered through workouts and long mornings.
On Reddit, even self‑described bar skeptics concede this line “doesn’t repulse” them—a low bar, sure, but meaningful in a category known for off flavors. The gluten‑free, vegetarian profile also makes it broadly accessible.
Put simply: it scratches a dessert itch while feeling like real fuel.
Main Criticism
The sweetness strategy is the dividing line.
This bar leans on maltitol (a sugar alcohol) and glycerin (a plant‑derived syrup) to keep sugar at zero, and that combo can cause bloating or gas for some—especially if you eat more than one or pair it with other polyol‑heavy foods.
A minority of reviews mention a faint aftertaste or a drier chew, particularly when bars get warm or sit for a while. Ingredient purists won’t love the palm kernel oil (higher in saturated fat) or the overall engineered recipe.
And of course, soy and dairy are off‑limits for anyone with those allergies.
The Middle Ground
Where does the truth land? Likely in the middle.
Taste‑wise, Cookies & Crème sits near the top of the mass‑market pack—several outlets say it’s the kind of bar that wins over skeptics—but its zero‑sugar label is achieved with maltitol and glycerin, not dates or fruit.
Men’s Health flagged around 13g of sugar alcohols in another Think! flavor, which is a good reminder to check the label on whichever one you pick and to test your own tolerance.
If you’re sensitive, start with half a bar and some water; if you’re not, you’ll probably just experience the intended upside: steady-ish energy without a big sugar rush.
From a nutrition standpoint, the soy–whey–casein blend is a genuine plus for satiety and muscle repair, while the 230 calories make it a snack with substance rather than a wafer‑thin diet token.
It’s not a whole‑foods bar, and it doesn’t pretend to be. It’s an engineered solution that tastes like dessert and works—if it works for your gut.
What's the bottom line?
Think! High Protein Cookies & Crème earns its spot as a dependable, dessert‑leaning protein fix: 20g of complete‑profile protein, a chewy bite people actually enjoy, and no sugar. slump.
If you prefer short, whole‑food ingredient lists—or you know maltitol doesn’t love you back—this won’t be your everyday bar. Treat it like what it is: a well‑executed, protein‑first snack that feels like a treat. The flavor ceiling is high for the category; the comfort ceiling depends on your tolerance.
Condensed listicle take: Think! High Protein Bar, Cookies & Crème — 20g protein, 230 calories, zero sugar (sweetened with maltitol/glycerin), gluten‑free and vegetarian, candy‑bar chew. Great post‑workout or afternoon pick‑me‑up; watch for sugar‑alcohol sensitivity and note it contains soy and milk.