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Chocolate Fudge
TL:DR
In 2 Sentences
A dessert-leaning, genuinely chocolatey bar with 20g of complete protein and zero labeled sugar, achieved with a soy–whey–casein blend and sugar alcohols to mimic fudge without table sugar.
When to choose think! Chocolate Fudge
Chocolate lovers who want a filling post-workout or afternoon snack and are comfortable with sugar alcohols. Not a match for folks avoiding soy, dairy, or tree nuts.
What's in the think! bar?
Think!
Protein Bar Chocolate Fudge takes the fudge route without piling on table sugar: it packs 20g of protein from a soy-first blend backed by whey and casein, then builds that chocolate-fudge bite with real chocolate, alkalized cocoa, cocoa butter, milk fat, and a little almond butter.
Sweetness and chew come from refined sweeteners—mainly a sugar alcohol (maltitol syrup) and vegetable glycerin—so sugar reads 0g even though carbs land on the higher side for the category.
The result is a high-protein, dessert-leaning bar: richer cocoa flavor, a mix of unsaturated and saturated fats, and steadier blood sugar than a sugary bar, with the usual polyol caveat for sensitive stomachs.
- Protein
- 20 g
- Fat
- 8 g
- Carbohydrates
- 24 g
- Sugar
- 0 g
- Calories
- 230
Protein
2015HIGHThe 20g of protein comes from a blend led by soy protein isolate, plus whey protein isolate and caseinates (calcium and sodium caseinate). That pairing mixes fast-digesting whey with slower casein and rounds out soy’s amino profile, delivering complete, highly digestible protein with relatively little lactose. If you avoid dairy or soy, note that it contains both.
Fat
89MIDFat here comes from almond butter and sunflower oil on the unsaturated side, and from cocoa butter and milk fat on the saturated side. Almond butter steers the profile toward heart-friendly monounsaturated fats, while cocoa butter and milk fat add classic chocolate richness and structure. Overall it’s a moderate fat load for a chocolate-style protein bar.
Carbs
2420MIDMost of the 24g of carbs are from refined sweeteners rather than whole-food sources: a sugar alcohol (maltitol syrup) and vegetable glycerin provide sweetness and chew, with a little extra from cocoa solids. These tend to raise blood sugar less than table sugar, so energy is steadier, but they’re not the slow, fiber-rich carbs you’d get from oats or fruit. Sensitive stomachs may feel polyols if you have more than one bar.
Sugar
04LOWZero grams of labeled sugar doesn’t mean it isn’t sweet—the sweetness comes mainly from a sugar alcohol (maltitol) plus a touch from glycerin. That keeps sucrose off the label and typically blunts sharp spikes compared with sugary bars. If you’re sensitive to polyols, take it slow and see how you tolerate it.
Calories
230210MIDAt 230 calories, this sits a bit above the bar average, with calories split fairly evenly among protein, fats, and carbohydrate sweeteners. Rough math: about a third from 20g of protein, about a third from 8g of fat, and the rest from carbs—bearing in mind maltitol contributes fewer calories per gram than sugar, but not zero. It eats like a satisfying treat rather than a ‘light’ snack.
Vitamins & Minerals
No vitamin fortification here; minerals are modest. Iron lands around 10% Daily Value, likely from cocoa solids and soy, and calcium (~8% DV) comes from the caseinate proteins, with a small bump of potassium from cocoa/dairy. Think of it as protein-first, not a multivitamin bar.
Additives
To pull off a sugar-free fudge texture, the recipe leans on a few refined helpers: maltitol syrup (a sugar alcohol) for bulked sweetness, vegetable glycerin for moisture, and soy lecithin to keep fats and cocoa playing nicely together. These are common in no-sugar confectionery and effective, though more processed than nut-and-oat binders. Natural flavors fine-tune the chocolate-fudge profile.
Ingredient List
Defatted soybean flakes
Cow's milk whey
Cow's milk casein
Corn or wheat starch
Vegetable oils (palm, soy)
Ground roasted almonds
Cocoa beans
Cacao beans
Cacao beans treated with alkali
Sunflower seeds
What are people saying?
Sources
Range
“I am eating think protein bars. Decent amount of protein (20g). Dont repulse me like so many out there”
“the Think high protein brownie crunch bar is honestly good if you want a different flavor, I found the one on the top to be pretty decent but defo think the brownie one is better”
“Chocolate brownie one was AMAZING!”
Main Praise
Taste and satiety carry this bar. Across chocolate flavors, reviewers regularly describe think!
as brownie-like, dense, and actually satisfying—more candy-counter nostalgia than chalky “health food. ” SELF named the line a Runner-Up overall for flavor and staying power, and BarBend called the experience “candy-like” while still delivering a real 20g protein hit.
Even protein-bar skeptics on Reddit admitted the brand doesn’t repulse them, which is higher praise than it sounds in a category with a lot of misses. Amazon reviews echo the theme: rich chocolate, pleasant aroma, and a chew that feels like a treat.
The 4. 2-star average across more than 14,000 ratings suggests the experience is reliably enjoyable, not just a lucky batch.
Main Criticism
The biggest knock is the sugar alcohols. Men’s Health flags that many flavors use a substantial amount (maltitol, specifically), which can cause bloating or gas for some—especially if you have more than one.
Several Redditors back that up anecdotally, noting GI discomfort when they overdo it. Allergens are another guardrail: this bar contains soy, milk, and tree nuts, which takes it off the board for those groups.
A minority of buyers report an odd aftertaste or a drier chew in certain boxes, and a few critics simply want a lighter-calorie option than 230 calories. It’s also not vegan, which narrows the audience further.
The Middle Ground
So where does the truth land? Think!
Chocolate Fudge is popular because it tastes like dessert and keeps you full—20g of protein from a soy–whey–casein blend isn’t window dressing. That combo pairs fast and slow proteins, which can make it a steady post-workout or between-meal option.
But the fudge effect comes courtesy of sugar alcohols (primarily maltitol) and glycerin rather than oats or fruit. For many people, that means sweetness without the sugar spike; for others, especially if you line up two bars back-to-back, your gut may file a complaint.
Reddit is split—one user called the chocolate brownie flavor “AMAZING,” another reported foul gas. They can both be right.
If your stomach agrees with sugar alcohols, you get a candy-leaning protein delivery system at 230 calories. If not, the same texture magic that makes it satisfying may be the reason you keep it as a rare treat.
What's the bottom line?
Think! High Protein Chocolate Fudge nails a very specific job: a chocolate-forward, dessert-like protein bar that actually satisfies. At 230 calories with 20g of protein and a rich cocoa profile, it feels more substantial than a “diet” snack and works well after the gym or as an afternoon holdover.
The sweetness comes from sugar alcohols rather than table sugar, which many people tolerate fine in a single bar—but if maltitol and friends don’t love you back, consider an alternative that leans on oats, dates, or less-processed sweeteners. Allergens matter here too: it contains soy, dairy, and nuts. If you want a fudgey chocolate fix that pulls its weight in protein, this is a strong, widely loved choice.
If your priority is a short ingredient list or strictly whole‑food carbs, or if sugar alcohols don’t sit well, you’ll likely be happier elsewhere. Condensed listicle take: Dessert-like and genuinely chocolatey, think!
Chocolate Fudge packs 20g of protein with zero labeled sugar, using sugar alcohols to keep sweetness in check. Great as a post-workout or afternoon fix if you tolerate maltitol; skip it if you avoid soy, dairy, nuts, or sugar alcohols.