think!
Chocolate Crème Cupcake
TL:DR
In 2 Sentences
A dessert-forward, low-sugar bar with a creamy chocolate crème texture, built on a soy-and-dairy protein blend that delivers 15g of protein—plus a small but real bump of iron (about 15% DV) and calcium (about 10% DV).
When to choose think! Chocolate Crème Cupcake
Choose this if you crave a cupcake-y, gluten-free, vegetarian-friendly snack with 15 grams of protein and your digestion handles sugar alcohols well—perfect as an afternoon treat or lighter post-workout bite.
What's in the think! bar?
think! Chocolate Crème Cupcake leans on a soy-and-dairy protein blend and a “low sugar, not low sweet” formula.
You get 15 grams of protein from soy protein isolate plus whey and milk proteins, which together deliver complete amino acids with both quick (whey) and slower (casein) digestion.
Carbs land on the higher side for a protein bar, driven less by grain or fruit and more by maltitol syrup (a sugar alcohol), soluble corn fiber, and a touch of glycerin and dextrose—choices that keep sugar to 1 gram while changing how that sweetness behaves in your body.
Fat comes mostly from palm kernel and coconut oils (and a little cocoa fat), giving the bar its “crème” structure and melt. Flavor-wise, the cupcake vibe is built from Dutch-processed cocoa, unsweetened chocolate, and natural flavors.
The surprise: it’s mineral‑helpful for a snack (iron 15% DV; calcium 10% DV), but those refined sweeteners can be a digestive deal‑breaker for some.
- Protein
- 15 g
- Fat
- 9 g
- Carbohydrates
- 24 g
- Sugar
- 1 g
- Calories
- 220
Protein
1515MIDProtein comes from a blend: soy protein isolate up front, then whey isolate/concentrate plus milk proteins (milk protein concentrate and calcium caseinate). That mix covers all essential amino acids and pairs fast‑digesting whey with steadier casein—useful for satiety and recovery. It’s about average for the category at 15 grams, with the usual note that it contains both soy and milk allergens.
Fat
99MIDThe 9 grams of fat are largely from palm kernel oil, coconut oil, and palm oil, with a little cocoa fat from the chocolate. These are mostly saturated fats, which build a creamy, stable texture but tend to raise LDL cholesterol compared with nut- or olive‑oil‑based bars. If you prefer unsaturated fat sources, this isn’t that style of bar.
Carbs
2420MIDMost of the 24 grams of carbs come from maltitol syrup (a reduced‑calorie sugar alcohol), soluble corn fiber (a refined dietary fiber), and vegetable glycerin, plus a small amount of dextrose. This combo keeps sugar low and generally produces a gentler blood‑sugar rise than straight sugar, though maltitol still contributes carbs and can cause gas or bloating for some people. These are refined, functional carbs—more about sweetness and texture than whole‑food energy.
Sugar
14LOWSugar is impressively low at 1 gram because sweetness is supplied mainly by maltitol (a sugar alcohol that adds bulk) and a pinch of stevia (a high‑intensity sweetener). That means less traditional sugar, but not zero impact—maltitol can modestly raise blood glucose and may upset sensitive stomachs. The little bit of dextrose and cocoa‑related sugars are minor contributors here.
Calories
220210MIDAt 220 calories, it sits slightly above mid‑pack, with energy coming from a fairly even split of fat and carbohydrates and about a quarter from protein. Sugar alcohols and fiber trim some caloric load versus sugar, but they’re not free—fat from palm/coconut and the bar’s carbohydrate base still do most of the calorie lifting. Expect a satisfying, dessert‑like snack rather than a very light bite.
Vitamins & Minerals
You get 15% DV iron and 10% DV calcium per bar. The iron likely comes from soy protein isolate and cocoa/unsweetened chocolate, while the calcium is naturally tied to the milk proteins (especially calcium caseinate and milk protein concentrate). There aren’t added vitamins here—just what rides along with those core ingredients.
Additives
This formula leans on modern bar tech: maltitol syrup, soluble corn fiber, and glycerin keep it soft and sweet with little sugar; stevia tops off the sweetness. Emulsifiers (soy or sunflower lecithin), natural flavors, and natural colors (annatto, turmeric) help texture, flavor, and appearance. These are highly refined, functional ingredients—great for shelf‑stable, low‑sugar indulgence, less so if you’re chasing a short, whole‑food label.
Ingredient List
Defatted soybean flakes
Cow's milk whey
Cow's milk casein
Cow's milk
Cow's milk whey
Corn or wheat starch
Corn starch
Vegetable oils (palm, soy)
Oil palm fruit
Coconuts
What are people saying?
Sources
Range
“I am eating think protein bars. Decent amount of protein (20g). Dont repulse me like so many out there”
“the Think high protein brownie crunch bar is honestly good if you want a different flavor, I found the one on the top to be pretty decent but defo think the brownie one is better”
“Chocolate brownie one was AMAZING!”
Main Praise
Across expert roundups (SELF, BarBend) and thousands of buyer reviews, think! ’s chocolate-forward bars earn consistent praise for flavor and satiety.
This Chocolate Crème Cupcake flavor follows that template: dense-chewy interior, creamy chocolate coating, and a sweetness that reads like dessert rather than diet food. The protein blend mixes fast and slow-digesting proteins, which helps it feel more sustaining than a candy bar masquerading as fuel.
For 220 calories, it satisfies without tipping into meal territory. It’s gluten-free and vegetarian, and there’s a helpful micronutrient perk—roughly 15% DV iron and 10% DV calcium—riding along with the proteins and cocoa.
Main Criticism
The big asterisk is digestive tolerance.
This bar leans on maltitol (a sugar alcohol) and a pinch of stevia to keep sugar low, and several reviewers—especially on Reddit—report gas or bloating if they double up or are sensitive to polyols.
A smaller group notices a stevia or ‘artificial’ aftertaste. Nutrition-wise, 15 grams of protein is solid for a snack but lighter than the 20-gram versions many people expect from the think!
line. The fats skew saturated from palm and coconut oils; those aiming for nut- or seed-based fats may not love that tradeoff.
It also contains milk and soy (and coconut), which takes it off the list for folks with those allergies or for vegans.
The Middle Ground
Here’s where two truths meet: flavor and satisfaction get real, repeated praise, while the route to low sugar—maltitol plus stevia—won’t agree with everyone. One Redditor called the brand’s chocolatey options “honestly good”; another swore off the line after bloating.
Both can be right because tolerance to sugar alcohols varies wildly. The 15 grams of protein puts this squarely in the snack-plus tier: great for a long afternoon or to cap a light meal; not a heavyweight post-lift recovery bar.
The saturated-fat base explains the silky ‘crème’ texture—swap in nuts and you’d get a different taste and structure entirely. If your north star is flavor-first, low-sugar indulgence, this bar delivers; if your priority is minimal processing or higher protein per bite, it’s the wrong tool for the job.
What's the bottom line?
think! Chocolate Crème Cupcake nails a specific brief: dessert-first experience, low sugar, and moderate protein in 220 calories. If your stomach plays nicely with sugar alcohols, it’s a satisfying way to get a cupcake moment without a sugar crash, plus a small iron-and-calcium assist.
Use it when you want a sweet treat that actually helps with staying power. Skip it if maltitol bothers you or if you want a short, whole-food ingredient list and 20–30 grams of protein. Quick listicle take: Sweet cupcake flavor, 15g protein, 1g sugar—great taste and satiety if you tolerate maltitol; not ideal if you want ultra-simple ingredients or higher protein.