think!
Boston Crème Pie
TL:DR
In 2 Sentences
A dessert-inspired, gluten-free bar that tastes like Boston crème pie while keeping sugar to 1 gram, built on a soy-plus-dairy protein blend for complete coverage.
When to choose think! Boston Crème Pie
Best for sweet-tooth moments when you still want meaningful protein—an afternoon pick‑me‑up or light pre/post‑workout bite. Skip if sugar alcohols bug your stomach or you avoid soy or dairy.
What's in the think! bar?
Think!
built this Boston Crème Pie bar like a pastry shop meets food lab: a soy‑led protein blend rounded out with whey and casein for complete coverage; alkalized cocoas and natural flavors to mimic chocolate glaze and custard; and annatto and turmeric for the golden, bakery look.
Carbs land on the higher side for a protein bar, not from oats or dates but from a modern sweetener system—soluble corn fiber, maltitol syrup, and glycerin—that keeps sugar low while shaping the chew.
Fat from coconut and palm oils gives a creamy, set texture, so the big picture is average‑range protein, low sugar, and dessert‑like taste achieved with refined ingredients rather than whole‑food carbs.
- Protein
- 15 g
- Fat
- 9 g
- Carbohydrates
- 24 g
- Sugar
- 1 g
- Calories
- 220
Protein
1515MIDProtein comes from a blended system: soy protein isolate leads, with whey isolate, calcium caseinate, milk protein concentrate, and whey concentrate supporting. That mix delivers a complete amino‑acid profile with fast‑digesting whey and slower‑digesting casein, while soy helps with texture and keeps lactose lower than milk powder alone. The 15 grams land around average for bars—quality over brute force here.
Fat
99MIDMost fat is from coconut oil, palm kernel oil, and palm oil, with a little from high‑fat cocoa—so it tilts toward saturated fats. These give the bar its creamy, pastry‑cream‑like structure and shelf stability, but they’re not the unsaturated fats you’d get from nuts or olive oil. The total fat is moderate for the category.
Carbs
2420MIDThese carbs are engineered more than they are from whole foods: maltitol syrup (a sugar alcohol), soluble corn fiber, and vegetable glycerin provide bulk and sweetness, with a small touch of dextrose. This blend generally hits blood sugar more gently than straight sugar and helps with a soft, stable chew. If you’re sensitive to sugar alcohols, multiple servings can mean bloating or rumbling.
Sugar
14LOWOnly 1 gram of sugar shows up because sweetness is built from sugar alcohols (maltitol) plus a tiny dose of a high‑intensity sweetener (stevia), with glycerin helping keep the bar soft. That keeps added sugar low, but the sweetness is coming from highly refined ingredients rather than fruit or honey. Sensitive to polyols? Pace your portions.
Calories
220210MIDAt 220 calories, energy is shared across all three macros: fat supplies a big share, protein contributes meaningfully, and the rest comes from the fiber‑plus‑polyol carb system. Because maltitol and soluble corn fiber provide fewer calories per gram than sugar, you get dessert flavor without runaway calories. Think balanced, not ultra‑light.
Vitamins & Minerals
Two minerals clear the 10% Daily Value: calcium and iron. The calcium rides in with the dairy proteins (milk protein concentrate and calcium caseinate), while iron is contributed by cocoa and soy. No added vitamin premix here—just what comes with the core ingredients.
Additives
To create a Boston Crème Pie experience with little sugar, the formula leans on refined helpers: maltitol syrup for bulked sweetness, soluble corn fiber for body, vegetable glycerin for softness, lecithin (soy or sunflower) for emulsifying, and stevia to finish the sweetness. Effective and common in modern bars, yes—but more processed than a date‑and‑nut approach. Sugar alcohols can unsettle sensitive stomachs at higher intakes.
Ingredient List
Defatted soybean flakes
Cow's milk whey
Cow's milk casein
Cow's milk
Cow's milk whey
Corn or wheat starch
Corn starch
Vegetable oils (palm, soy)
Coconuts
Oil palm fruit
What are people saying?
Sources
Range
“I am eating think protein bars. Decent amount of protein (20g). Dont repulse me like so many out there”
“the Think high protein brownie crunch bar is honestly good if you want a different flavor, I found the one on the top to be pretty decent but defo think the brownie one is better”
“Chocolate brownie one was AMAZING!”
Main Praise
Taste and texture are the calling cards. Across outlets, even skeptics warm up to think!
for being candy‑like without feeling like empty calories—SELF said these can convert non–protein‑bar people, and BarBend echoed the candy‑bar nostalgia note. Men’s Health editors praised how certain flavors avoid chalkiness and sit well, which tracks with this bar’s fudge‑leaning chew and creamy finish.
Reviewers on Amazon back that up with real‑world use: satisfying, keeps hunger in check, and easy to stash for on‑the‑go. The broader line’s 4.
2‑star average over a large review base suggests consistent appeal, and this flavor follows the same playbook. At 220 calories, it slots neatly into snack territory—enough to tide you over without becoming a full meal.
Main Criticism
The biggest caution is digestive: the brand commonly uses sugar alcohols, and some people report bloating or gas, especially if they eat multiple bars back‑to‑back. A few buyers mention a stevia or slightly off aftertaste in isolated batches, which can happen with highly sweetened, low‑sugar formulas.
Ingredient purists won’t love the reliance on refined sweeteners and palm/coconut oils instead of nuts or oats. And if you’re chasing 20+ grams of protein, this flavor’s 15g may land a little light.
Allergens matter here too: it contains soy, milk, and coconut.
The Middle Ground
So where does the truth land? If your goal is a dessert‑leaning bar that doesn’t taste like cardboard, this one delivers—the praise around flavor and chew is not a fluke.
But the low sugar isn’t magic; it’s achieved with maltitol and friends, which some stomachs tolerate and others don’t. One Redditor summed up the middle ground nicely: “Decent amount of protein… don’t repulse me,” which, in protein‑bar land, is practically a love letter.
The 15g of protein is enough for a snack or a light post‑workout top‑off, though heavy lifters might want a second protein source or to pick a 20g flavor elsewhere in the line.
If you prefer short‑list, whole‑food ingredients, this is the wrong aisle; if you want a convincing dessert stand‑in that’s gluten‑free with solid protein, it’s squarely in its lane.
What's the bottom line?
Think! Boston Crème Pie is a smart compromise: dessert flavor, 15 grams of protein, 220 calories, and just 1 gram of sugar. It earns its reputation for actually tasting good and feeling satisfying, which explains the loyal following.
The trade‑offs are clear and fair. You’re getting a processed formula with sugar alcohols and mostly saturated fats, not a date‑and‑nut bar. If your stomach is cool with that—and you’re okay with 15g rather than 20g of protein—you’ll get a sweet, gluten‑free snack that scratches the pastry itch and keeps you steady until your next meal.
flavor with more protein or head for a simpler, whole‑food bar and accept the extra sugar. That’s the grown‑up bargain of protein bars: know your goal, pick your compromise, enjoy your snack.