Pulsin
Choc Fudge
TL:DR
In 2 Sentences
A dairy-free chocolate bar with 15g of plant protein and almost no sugar, sweetened with xylitol and built on soluble fibers for a steadier energy curve. Vegan, gluten-free, soy-free, and leaning on cocoa and shea for a genuinely chocolatey melt.
When to choose Pulsin Choc Fudge
Plant-based chocolate fans who want a lower-glycemic afternoon snack with moderate protein. Great if you avoid dairy or soy and prefer chocolate that isn’t candy-sweet.
What's in the Pulsin bar?
Pulsin’s Choc Fudge Protein Bar leans into a dairy‑free, plant‑based approach: the protein comes from a blend of pea and faba bean, while the fudgy chocolate character is built with cocoa mass, cocoa butter, cacao extract, and a dairy‑free chocolate coating sweetened with xylitol.
Big picture, the macros tilt toward moderate protein and a bit more fat, with very low sugar and relatively low total carbs thanks to soluble fibers rather than grain or fruit.
That means steadier energy for many people, though the refined fibers and sugar alcohols that keep sugar down can bother sensitive stomachs.
If you’re after a chocolatey vegan bar with mid‑pack protein and low sugar, this is the lane—just know the creamy mouthfeel is powered by chocolate‑style fats (cocoa and shea), not milk.
- Protein
- 15 g
- Fat
- 10 g
- Carbohydrates
- 13 g
- Sugar
- 1 g
- Calories
- 227
Protein
1515MIDThe 14.8g of protein comes from a plant blend of pea protein and faba (broad) bean protein—no whey or soy here. Pea protein is well‑digested and broad in amino acids, while faba bean helps with texture and rounds out the profile, keeping the bar dairy‑free and vegan. At roughly mid‑pack for protein, it’s a solid snackable dose rather than a full meal replacement.
Fat
109MIDFat mostly comes from cocoa butter (in the coating and chocolate pieces), shea butter, and a little sunflower oil. That’s a mix of chocolate‑style saturated fats (notably stearic acid, which is relatively neutral for LDL) plus unsaturated fat from sunflower oil, giving a creamy melt without hydrogenated oils. The total fat lands a bit higher than average for bars, which helps satiety and carries the chocolate flavor.
Carbs
1320LOWCarbs are relatively low and largely supplied by soluble fibers—resistant tapioca fiber (from cassava), chicory root fiber (inulin), and acacia fiber—plus a touch of gluten‑free oat flour in the coating. This is more “low‑glycemic engineering” than whole‑grain energy, designed to keep blood sugar steadier than a sugar‑sweetened bar. It should feel smooth for many, but fast increases in these fermentable fibers can cause gas or bloating in sensitive guts.
Sugar
14LOWSugar is very low (0.7g) because sweetness comes primarily from xylitol, a sugar alcohol that tastes like sugar but doesn’t spike blood sugar the same way. There’s no fruit here; the chocolate and coating are sweetened without sucrose, which keeps sugar low but leans on refined sweeteners. Most people tolerate the small amounts in a bar, though sugar alcohols can cause GI upset for some if eaten quickly or in large amounts.
Calories
227210MIDAt 227 calories, the bar sits on the higher side for its size because it pairs almost 15g of protein with a generous dose of chocolate‑style fats. A smaller share comes from digestible carbs; sweetness relies mainly on xylitol (a sugar alcohol) and glycerin, which add some calories but less than sugar. Net effect: a richer, more filling chocolate bar that reads as a snack or mini‑meal bridge.
Vitamins & Minerals
There aren’t standout vitamins or minerals above 10% Daily Value on the label. Cocoa ingredients may contribute small amounts of magnesium and iron, and sunflower oil naturally carries a bit of vitamin E, but not at levels that typically register as high. The added vitamin C here functions as an antioxidant to protect freshness rather than as a meaningful nutrient boost.
Additives
You’ll see several functional ingredients: xylitol (a low‑calorie sugar alcohol) for sweetness, glycerin to keep the bar soft, sunflower lecithin to bind fats and water, and isolated fibers (tapioca resistant dextrin, chicory inulin, acacia) for texture and lower glycemic impact. These are refined tools that create a low‑sugar, chocolatey bar without dairy. If you’re sensitive to polyols or rapidly fermentable fibers, start with one bar and see how you feel.
Ingredient List
Yellow pea seeds
Fava beans (Vicia faba)
Cocoa beans
Oat grain (Avena sativa)
Hardwoods and corn cobs
Ground roasted cocoa bean nibs
Sunflower seeds
Cassava root starch
Chicory root
Acacia trees
What are people saying?
Sources
Range
“Hi all, Pulsin had recently released a keto range including bars (which taste great) and protein powder, which I haven't tried. What do you all think of the nutrition etc?”
“I’m enjoying the Pulsin keto chocolate bars! Nutty and chocolatey mmm”
“I've found Pulsin Keto Protein bars work really well for getting my glucose up but not causing a later crash. They're 8.5g of carbs and 12.7g of protein”
Main Praise
Taste is the pleasant surprise here. Women’s Health UK called the Choc Fudge bar “legit delicious,” praising the chocolate chips and the restraint on sweetness.
The lower-sugar approach feels more like real chocolate than a syrupy dessert, which even The Telegraph—cautious on protein bars overall—acknowledged as a positive trade. On Reddit, several users appreciate that Pulsin’s bars keep energy steadier instead of spiking and crashing, a nod to the fiber-plus-sugar-alcohol formula.
Add to that a vegan, gluten-free, soy-free recipe based on pea and faba bean protein and real cocoa ingredients, and you get a bar that reads more like a thoughtful chocolate snack than a candy bar in disguise.
Main Criticism
Texture is the recurring complaint. Redditor misshappyjolly called earlier Pulsin bars “extremely dry and tasteless,” and others echoed “a little dry” or “crumbly,” which mirrors The Telegraph’s note.
The low-sugar formula uses sugar alcohols and fermentable fibers; that’s great for blood sugar but can cause a noisy tummy or bloating for some, and a couple of users felt the bars weren’t especially filling.
It’s also a richer snack at 227 calories with chocolate-style saturated fats, and the 15g of protein won’t satisfy athletes aiming for 20g post-workout. Quick PSA: xylitol is fine for most people in bar-sized amounts but highly toxic to dogs—keep it well out of paw’s reach.
The Middle Ground
Where does the truth land? Expect a darker-chocolate vibe and a slightly drier, more crumbly chew than nougat-soft bars—Redditor ChurroChanga even noted it “moistens up the more you chew.
” If you prefer less-sweet chocolate, you’ll likely side with Women’s Health UK; if you want brownie-goo texture, you may find it underwhelming like misshappyjolly did.
The macros tell the story: 15g protein and very low sugar are achieved via xylitol plus soluble fibers, which explains both the steadier energy many report and the occasional GI grumble.
Also worth noting: while Pulsin has a separate keto line that earns praise online, this Choc Fudge bar isn’t positioned as keto—think lower-glycemic treat, not strict keto math. Need 20g of protein?
Pair the bar with a small protein shake or a soy-free yogurt rather than doubling up, which can magnify sugar-alcohol side effects.
What's the bottom line?
Pulsin Choc Fudge is a thoughtfully engineered vegan chocolate bar: moderate protein, rich cocoa flavor, barely any sugar, and a formula that favors steadier energy over syrupy sweetness. It’s a strong pick for dairy-free snackers and anyone who wants chocolate that behaves like a snack, not a candy bar. The trade-offs are real—drier texture, potential gut grumbles if you’re sensitive to sugar alcohols or inulin-rich fibers, and a protein hit that’s more mid-pack than post-training—but for many, those are fair swaps for the taste-to-sugar ratio.
Use it as an afternoon bridge with coffee or tea and sip water if texture is a concern. If you value vegan, low-sugar, gluten-free credentials and dark-chocolate flavor over marshmallow-soft chew, it’s an easy recommendation.
Listicle blurb: Vegan, gluten-free choc-fudge bar with 15g plant protein and about 1g sugar; tastes more like real chocolate than candy. Best for dairy-free snackers who want steadier energy; skip if you chase 20g protein or don’t tolerate sugar alcohols.