Prima
Salted Caramel
TL:DR
In 2 Sentences
An animal‑based, seed‑oil‑free bar built on grass‑fed collagen and a grass‑fed dairy protein concentrate, structured with grass‑fed beef tallow (rendered beef fat), and sweetened with organic honey and coconut nectar—no sugar alcohols. Gluten‑free, 230 calories, and 16g of protein from a collagen‑forward blend.
When to choose Prima Salted Caramel
Choose it if you want a real‑food, satiating snack with no sugar alcohols and you’re fine with 14g of sugar from honey—great as an afternoon hold‑you‑over or pre‑hike fuel. Skip it if you avoid saturated fat, steer vegetarian/vegan, or need a very high protein‑to‑calorie ratio.
What's in the Prima bar?
Salted Caramel, built the pasture-led way: Prima’s bar leans on grass‑fed bovine collagen peptides plus a grass‑fed dairy protein concentrate to land at 16g of protein with a softer, nougaty chew.
The twist is the fat: 13g largely from grass‑fed beef tallow and coconut, which sets the texture, boosts fullness, and puts this bar on the higher‑fat side of the aisle. Carbs clock in at 16g, but most of the sweetness—14g of sugar—comes from organic honey and coconut nectar, so the energy arrives quickly rather than slowly.
A touch of agave inulin adds prebiotic fiber, while cacao nibs, vanilla, and sea salt help deliver that salted‑caramel character without a candy coating. Big picture: real‑food sweeteners, a richer fat profile, and a collagen‑forward protein blend that’s balanced by dairy.
- Protein
- 16 g
- Fat
- 13 g
- Carbohydrates
- 16 g
- Sugar
- 14 g
- Calories
- 230
Protein
1615MIDThe 16g of protein comes primarily from grass‑fed bovine collagen peptides, backed by a grass‑fed dairy protein concentrate (the label doesn’t specify whether it’s whey or milk protein). Collagen isn’t a complete protein, so the dairy component helps round out essential amino acids and improve overall quality. That blend lands around mid‑pack for protein while keeping the texture softer than a pure whey bar.
Fat
139HIGHMost of the 13g of fat is from grass‑fed beef tallow and coconut—both naturally solid fats, both high in saturated fat. This brings great structure and lasting satiety, with very little omega‑6 and essentially no omega‑3. If you’re watching saturated fat, note this is a higher‑fat bar than most; if you want staying power, this delivers.
Carbs
1620MIDThe 16g of carbs are driven mainly by organic raw honey and coconut nectar—minimally processed syrups that provide quick energy—plus a little agave inulin for fiber. Expect a faster rise rather than a slow, all‑afternoon burn; the prebiotic fiber softens the curve a bit but doesn’t override the simple sugars. As carb grams go, it’s moderate; as carb type goes, it’s quick fuel.
Sugar
144HIGHSugar lands at 14g, largely from organic honey and coconut nectar—real‑food sweeteners, but still added sugars. You’ll get pronounced salted‑caramel sweetness and quick energy to match; the small dose of inulin helps a bit with steadiness but won’t erase the spike for sensitive folks. There are no artificial sweeteners or sugar alcohols here.
Calories
230210MIDAt 230 calories, roughly half the energy comes from fat (tallow and coconut), with protein and carbs contributing the rest. That fat‑forward build makes the bar more filling than many lower‑fat options. It reads as a compact snack that can comfortably bridge a long stretch between meals or support light activity.
Vitamins & Minerals
No standout micronutrients—nothing tops 10% of daily value. You do get small amounts of calcium (likely from the dairy protein) and trace iron and potassium from ingredients like cacao and coconut. This bar is built for energy and protein first, not as a vitamin/mineral booster.
Additives
The list is short and recognizable: collagen peptides, a dairy protein concentrate, beef tallow, coconut, honey, coconut nectar, agave inulin, cacao nibs, sea salt, and vanilla extract. The more refined components are the proteins and inulin (purified and spray‑dried), while the sweeteners are minimally processed. No artificial sweeteners, colors, or sugar alcohols—just note that prebiotic inulin can cause gas for some at higher intakes.
Ingredient List
Cattle hides and bones
Beef
Coconut palm fruit flesh
Honey bees collect floral nectar
Agave plant
Seeds of Theobroma cacao
Vanilla orchid beans
What are people saying?
Sources
Range
“I recently discovered Prima protein bars and those are clean, great texture, and nice flavor. I can eat multiple without having stomach issues.”
Main Praise
Fans rally around three things: the ingredient integrity, the texture, and how they feel after eating it. The list is short, built from grass‑fed proteins, tallow, coconut, and real sweeteners like honey—no sugar alcohols to haunt your commute.
Multiple reviewers say the chew is soft and fudgy (think cookie‑dough adjacent) without the tooth‑glue stickiness of some bars; Amazon’s Joe even calls Salted Caramel “cookie dough” in taste. Redditor mentalshaman reports it’s easy on the stomach and repeatable—“I can eat multiple without issues”—which is rare praise in protein‑bar land.
Many also note it’s surprisingly satisfying for 230 calories, with a lasting fullness that outperforms leaner bars.
Main Criticism
The flip side is just as consistent: the tallow‑rich build can read oily or even beefy to some palates. Captain Tom on Amazon said it tasted like “beef broth”; another reviewer called it “salted clay,” while a few noted a lingering tallow burp.
Nutritionally, skeptics point to 14g of sugar and 13g of fat—mostly saturated—as more indulgent than they want from a bar.
Others question protein quality, since collagen isn’t complete and the label doesn’t specify how much of the 16g comes from the dairy concentrate (Amazon user Ryno asked and didn’t get an answer).
If you’re sensitive to inulin‑type fibers, note this bar includes agave inulin, which can bother some at higher intakes.
The Middle Ground
If you’re used to ultra‑lean whey bars sweetened with sugar alcohols, Prima is intentionally a different animal—literally. Redditor curlyredhead206 flagged the “greasy” feel yet still likes it, which captures the split: what one person calls glossy richness, another calls oily.
The sweetness choice matters, too; by leaning on honey and coconut nectar, you get real‑food flavor and quick energy, not the cooling aftertaste or bloat some people get from erythritol. That said, 14g of sugar is still sugar, so if your goal is tight glycemic control, this isn’t your stealth‑sweet option.
On protein, collagen plus dairy will cover amino acids better than collagen alone, but without the split disclosed, it’s hard to judge it as a post‑lift powerhouse; treat it as a solid snack, not your only protein for the day.
The truth lands in the middle: a clean, animal‑based bar that trades squeaky‑clean macros for taste, satiety, and simplicity.
What's the bottom line?
Prima’s Salted Caramel is for people who prioritize real ingredients and staying power over macro perfection. It delivers 16g of protein with a dessert‑leaning chew, zero sugar alcohols, and a notably rich mouthfeel from grass‑fed tallow. Expect fast energy from honey, meaningful fullness from fat, and a flavor that’s polarizing only if you’re sensitive to tallow or want your bar to be indistinguishable from a candy bar.
If you’re okay with 14g of sugar and a higher saturated‑fat profile, it’s a standout, gluten‑free pick. If you want very high protein per calorie, are vegetarian, or need squeaky‑low sugar, there are better fits. Contains milk and coconut.
Listicle quick take: Clean, animal‑based bar (16g protein) built on grass‑fed collagen + dairy and tallow, sweetened with honey; no sugar alcohols and gluten‑free. Best for afternoon satiety or pre‑hike fuel; not for vegetarians or ultra‑low‑sugar seekers.