Prima
Mocha
TL:DR
In 2 Sentences
An “ancestral” build: short, recognizable ingredients (grass‑fed collagen plus dairy protein, beef tallow instead of seed oils, and raw honey for sweetness) with true mocha flavor from real coffee and cacao.
When to choose Prima Mocha
Best for coffee lovers and seed‑oil‑avoiders who want a gluten‑free, real‑food snack that satisfies more like a small treat than a diet bar. Skip it if you need vegan/vegetarian or a whey‑only, ultra‑lean protein hit.
What's in the Prima bar?
Prima’s Mocha Protein Bar leans into an “ancestral” build: grass‑fed collagen and tallow, real honey, and mocha that comes from organic coffee extract, cacao nibs, and a hint of vanilla.
The 16 grams of protein sit just above average and come from a blend of grass‑fed bovine collagen peptides and a grass‑fed dairy protein concentrate—clean tasting, but not a whey‑only profile.
Fat runs higher than most bars thanks to beef tallow, coconut, and cocoa butter from cacao, which makes it satisfying and free of seed oils, while also pushing the saturated‑fat side of the ledger.
Carbs are modest in total yet skew sweet: organic raw honey supplies most of the sugars, while agave inulin adds prebiotic fiber and some texture. Expect real coffee flavor and a small caffeine nudge from the extract.
If you like simple, recognizable ingredients, this is compelling; if you’re watching saturated fat or added sugars, you’ll want to balance the rest of your day around it.
- Protein
- 16 g
- Fat
- 13 g
- Carbohydrates
- 16 g
- Sugar
- 11 g
- Calories
- 230
Protein
1615MIDProtein here comes from a blend: grass‑fed bovine collagen peptides up front, plus a grass‑fed dairy protein concentrate. Collagen is not a complete protein, so the dairy component helps round out essential amino acids (including leucine) for better muscle support. At 16 grams—roughly mid‑pack among bars—it’s a solid boost for a snack, though not a maxed‑out whey‑dominant hit.
Fat
139HIGHMost of the 13 grams of fat come from beef tallow, coconut, and cocoa butter in cacao nibs—ingredients that skew toward saturated fat. That means a satisfying, seed‑oil‑free bar with slow‑burn energy, but limited essential omega‑3 and omega‑6 fats; consider balancing with nuts, seeds, or fish elsewhere in your day. If you’re moderating saturated fat, keep an eye on portions.
Carbs
1620MIDCarbs are driven by organic raw honey for quick energy, with agave inulin (a soluble prebiotic fiber) lending body and helping steady the ride. At 16 grams total, it’s on the lower side for bars, but because 11 grams are sugars from honey, you’ll feel a faster lift, buffered somewhat by the bar’s fiber and fats. Think “real‑food sweetness” rather than refined starches or sugar alcohols.
Sugar
114HIGHThe 11 grams of sugar come primarily from organic raw honey—no artificial sweeteners or sugar alcohols here. Expect a classic honey‑sweet profile and a more traditional blood‑sugar response, tempered by fiber and fat. If you prefer ultra‑low‑sugar bars, note this is intentionally on the sweeter, whole‑food side.
Calories
230210MIDAt 230 calories, this sits a bit above the middle of the pack, with the biggest share coming from fats, then protein and honey‑supplied carbs. That mix translates to upfront energy from sugar and a longer‑lasting, satiating finish from the fat and protein. It eats more like a small, stick‑to‑your‑ribs snack than a diet bar.
Vitamins & Minerals
There’s no vitamin fortification, and no standout micronutrients over 10% DV. You’ll get small amounts of calcium from the dairy protein concentrate and traces of iron and potassium from cacao and coconut. The more notable “extras” are the polyphenols from cocoa and coffee, which don’t show up on the Nutrition Facts panel.
Additives
This is a short, recognizable list: processed proteins (collagen peptides and a dairy protein concentrate) for structure and protein, agave inulin as a refined but plant‑derived prebiotic fiber, and natural flavorings (vanilla and coffee extracts) used at tiny amounts. There are no artificial sweeteners, sugar alcohols, emulsifiers, or gums. Overall, it’s light on additives, with the main processing tied to the proteins and fiber.
Ingredient List
Cattle hides and bones
Honey bees collect floral nectar
Beef
Seeds of Theobroma cacao
Agave plant
Roasted coffee beans
Coconut palm fruit flesh
Vanilla orchid beans
What are people saying?
Sources
Range
“I recently discovered Prima protein bars and those are clean, great texture, and nice flavor. I can eat multiple without having stomach issues.”
Main Praise
The loudest applause circles around how clean and simple this bar is. No seed oils, no sugar alcohols, no emulsifiers—just a short list that reads like a pantry, and people notice the difference.
Texture earns kudos, too: chewy and cohesive without the taffy pull or sandiness of many high‑protein bars. Taste-wise, mocha fans get actual coffee and cocoa rather than “mocha flavor,” and some reviewers even describe a fudgy, dessert‑adjacent bite.
Several folks—like Reddit user mentalshaman—report it’s easier on the stomach than typical bars, likely because it avoids the usual artificial sweeteners. And while 16 grams of protein isn’t bodybuilder‑level, many find the combo of protein and fat pleasantly satiating for an afternoon hold‑over.
Main Criticism
The same fat that keeps it satisfying is also the sticking point for some. A few tasters call the bar “greasy,” and a minority report a faint beefy note—especially if they’re sensitive to tallow—while others find certain flavors drier than expected.
Nutrition nitpicks show up as well: the saturated‑fat tilt and about a dozen grams of honey‑based sugar don’t fit every goal, especially for people chasing ultra‑low‑sugar bars. Protein quality gets questioned, too; one Amazon reviewer wanted clarity on how much of the 16 grams comes from collagen versus dairy, since collagen is not a complete protein.
And yes, multiple comments mention it’s on the pricier side.
The Middle Ground
Here’s where the dust settles: if you want a bar that tastes like a classic whey‑crispy candy bar with fake brownie flavor, this isn’t it. Prima Mocha tastes like coffee and cocoa, sweetened with honey, and the fat source—beef tallow—does make the mouthfeel richer.
For many, that’s the point; for others, like Captain Tom on Amazon, it reads as “beef broth. ” Both experiences can be true, depending on your palate and expectations.
From a nutrition lens, 16 grams of protein with a collagen‑forward blend is solid for a snack, especially when paired with dairy protein, but it’s not the highest‑leucine, post‑lift option on the shelf; Ryno’s request for a disclosed protein split is fair.
As for the saturated fat and honey, they’re deliberate choices: real‑food sweetness and seed‑oil‑free structure over low‑fat, low‑sugar engineering. That will resonate with seed‑oil‑avoiders and whole‑food seekers; it won’t with folks who want ultra‑lean macros above all.
The truth lives in your priorities—and in whether you enjoy the mocha‑meets‑honey flavor.
What's the bottom line?
Prima’s Mocha Protein Bar is a thoughtfully simple, coffee‑forward snack built on ingredients you can point to: grass‑fed collagen and dairy protein, honey, cacao, and tallow. It delivers steady satisfaction in a compact 230‑calorie package, with 16 grams of protein and a mouthfeel that leans rich rather than airy or crispy. You’ll love it if you care about a short, seed‑oil‑free label and prefer real coffee and cocoa over flavorings.
You’ll be less thrilled if you want vegan or vegetarian, need a whey‑only protein punch, or are steering hard away from saturated fat and honey. Call it a small, real‑food treat that happens to carry meaningful protein. If you’re curious, start with Mocha—the coffee‑cacao bitterness tends to balance the honey and richness best—and let your taste buds decide where you land.