Premier Protein
Double Chocolate Crunch
TL:DR
In 2 Sentences
Huge protein for a bar—30g—delivered in a dessert-leaning, double‑chocolate format with a crunchy bite. It’s a mass‑market bar that feels like a candy treat while packing serious protein.
When to choose Premier Protein Double Chocolate Crunch
Best for post‑workout refueling or anyone who wants a sweet, chocolatey bar that actually moves the protein needle. Less ideal for ingredient purists or people who avoid soy or milk.
What's in the Premier Protein bar?
Double Chocolate Crunch earns its name with two kinds of cocoa—natural and alkalized—for a deep, brownie-like flavor, while a soy–whey blend (with a touch of collagen) drives an unusually high 30g of protein.
This is a big, dessert-leaning bar with more carbs and calories than average, powered by added sugar, glycerin, and chicory‑root fiber rather than oats or dates. Fats stay low and come mainly from palm kernel oil for structure.
In short: serious protein, candy‑bar chocolate, modern bar tech under the hood.
- Protein
- 30 g
- Fat
- 6 g
- Carbohydrates
- 25 g
- Sugar
- 10 g
- Calories
- 270
Protein
3015HIGHMost of the protein comes from soy protein isolate backed by whey protein concentrate and whey isolate, with some hydrolyzed gelatin (collagen peptides) rounding it out. Soy and whey are complete proteins—great for muscle repair—while gelatin is not complete on its own, so think of it as extra grams rather than the star. Because the whey here includes isolate, lactose is minimal for many people, though milk and soy allergens still apply.
Fat
69LOWFat is modest and comes primarily from palm kernel oil, a refined, saturated plant fat used to firm texture and keep coatings stable, plus a little canola oil for softness. You’re not getting nut- or seed‑based fats here; it’s a functionality choice more than a nutrition‑forward one. The low total fat keeps the bar lighter, but palm‑kernel’s saturated profile isn’t the same as olive oil or almonds.
Carbs
2520HIGHCarbs lean refined: table sugar for sweetness, glycerin (a plant‑derived humectant) to keep the bar soft and add low‑glycemic carbs, chicory‑root inulin for fiber, and a bit of tapioca starch. Expect a mix of quick energy from the sugar and steadier burn from the glycerin and fiber, rather than the slow, whole‑grain kind you’d get from oats. If your goal is ‘clean carbs,’ this skews more engineered than pantry‑simple.
Sugar
104HIGHThe 10g of sugar primarily comes from added sugar (sucrose), with a small nudge from dairy ingredients; stevia leaf extract supplies extra sweetness without more sugar, and glycerin adds sweetness and chew. That puts it above many ‘no‑sugar‑added’ bars, but not into candy territory. Since the sweetness isn’t fruit‑based, the taste is classic chocolate‑bar sweet, with protein and fiber helping temper the spike.
Calories
270210HIGHAt 270 calories (above average), most of the energy comes from its 30g of protein and 25g of carbs, with relatively little from fat. It eats more like a mini meal or a substantial recovery snack than a light bite. That balance suits post‑workout refueling or a meal replacement in a pinch.
Vitamins & Minerals
Iron lands at about 30% Daily Value, mainly courtesy of cocoa solids and soy protein isolate, while calcium (around 10% DV) likely comes from whey ingredients and a touch of nonfat dry milk. There’s no vitamin/mineral fortification here—just what rides along with the base ingredients. It’s a nice iron bump for a chocolate‑forward bar.
Additives
This is a modern, formulated bar: glycerin keeps it moist, inulin boosts fiber and body, soy lecithin helps chocolatey ingredients blend smoothly, and stevia trims added sugar. These are refined, purpose‑built ingredients rather than whole‑food binders. Most people tolerate them well, though inulin can be gassy for sensitive stomachs and large single intakes of glycerin can feel heavy for some.
Ingredient List
Defatted soybean flakes
Cow's milk whey
Cow's milk whey
Fats and oils
Sugarcane and sugar beet
Bovine, porcine, and fish collagen
Oil palm fruit
Chicory root
Cacao beans treated with alkali
Defatted cacao bean solids
What are people saying?
Sources
Range
“I've been getting these as of late and they don't seem bad at all. They have 30g protein, the highest I've seen protein bars go.”
“I get these at Sam's Club for only $16 for 18 bars which seems great.”
“They’re candy bars with a ton of protein, as far as sugary snacks go there are way worse options. If they keep you on track and hit that craving itch then enjoy!”
Main Praise
The headline is real: 30g of protein is uncommon in a bar, and that’s why fans keep it in rotation. The texture lands in the craveable zone for many—crispies plus a soft, fudge‑like layer—so it feels like dessert without blowing past 300 calories.
In threads where people are trying to bridge cravings and goals, one Redditor summed it up as “candy bars with a ton of protein,” and that’s exactly the use case where this shines.
The macros skew practical for recovery: substantial protein, moderate carbs, modest fat, and a bit of iron as a quiet bonus. Because part of the blend uses whey isolate, lactose tends to be lower than in all‑concentrate formulas, which some people appreciate.
And compared with boutique bars, it’s typically easy to find in big‑box and club stores, which makes sticking to a routine simpler.
Main Criticism
Taste is polarizing. Several reviewers call the chocolate flat or forgettable, and a Reddit commenter even deemed it the worst bar they’d tried.
Texture can go either way by flavor: some report an enjoyable crunch, others call certain flavors dry or that the chocolate layer turns gummy as you chew. The sweetness isn’t fruit‑based; it leans on sugar, glycerin, and stevia, which can feel a bit engineered and leaves a small but noticeable aftertaste for some.
Ingredient‑wise, it’s soy‑forward and includes chicory‑root fiber; both are fine for many but can be no‑go’s for people with sensitivities. Practical note: that glossy chocolate coating can get melty in warm weather.
The Middle Ground
So who’s right: the “this keeps me on track” crew or the “meh” camp? Both, depending on what you want from a bar.
If your priority is getting 30g of complete protein into one tidy package that still tastes like a treat, Premier Protein delivers. The trade‑off is that the carbs and fats are chosen more for structure and sweetness than for “whole‑food” cred—think sugar, glycerin, and inulin over oats and nuts.
That shows up in the reviews: one Redditor’s “candy bar with protein” praise is the same reason another person calls it bland or too processed. Crazy Food Dude found the chocolate “boring” and a little gummy; a different blogger loved the soft‑crunchy bite.
The truth likely sits in your personal texture and sweetness preferences—and in how your stomach handles inulin and glycerin. If you’re after an artisan cocoa moment, you’ll be underwhelmed; if you want reliable protein with a classic chocolate profile, it’s refreshingly straightforward.
What's the bottom line?
Premier Protein’s Double Chocolate Crunch is a big‑protein, candy‑adjacent bar that prioritizes numbers and convenience over culinary fireworks. At about 270 calories with 30g of protein, it functions as a mini meal or a solid post‑workout snack, with a chocolatey crunch that many find satisfying. It won’t win over every palate, and the ingredient list leans modern and functional rather than pantry‑simple.
Soy and milk allergens apply, and the chicory‑root fiber/glycerin duo can feel heavy for sensitive stomachs—starting with half a bar is a low‑risk test. But if your checklist reads “high protein, chocolate, portable, gets the job done,” this is exactly that: a straightforward, gym‑friendly bar that trades gourmet flair for dependable fuel.