Power Crunch
Wild Berry
TL:DR
In 2 Sentences
A true wafer-cookie texture paired with a hydrolyzed whey blend (“Proto Whey”)—rare in a field of dense, chewy bars. It leans low on carbs and higher on fats to deliver that crispy, creamy bite without a big sugar spike.
When to choose Power Crunch Wild Berry
Reach for Wild Berry if you want a sweet, light, not-chewy protein snack for the afternoon slump or a pre‑workout nibble. Skip it if you need gluten‑free or dairy‑free, or if you avoid artificial sweeteners.
What's in the Power Crunch bar?
Power Crunch Wild Berry isn’t your typical oat‑and‑nut slab; it’s a crispy wafer layered with a whey‑based cream. The protein comes from a “Proto Whey” blend—hydrolyzed whey plus whey isolate with some milk protein isolate—so you get high‑quality, fast‑digesting dairy protein rather than a plant mix.
What might surprise you is the macro tilt: very low carbs for a bar, a higher‑fat profile that fuels the creamy crunch, and a modest 14g protein. The berry vibe doesn’t come from fruit; it’s built with flavorings and citric acid for tang and a rosy hue from Red 40.
If you want cookie‑like texture with a lighter sugar load, this leans confectionery in build but centers the experience on quality dairy protein.
- Protein
- 14 g
- Fat
- 13 g
- Carbohydrates
- 9 g
- Sugar
- 5 g
- Calories
- 205
Protein
1415MIDThe 14g of protein comes from a three‑part dairy blend: high‑degree hydrolyzed whey “micro‑peptides,” whey protein isolate, and milk protein isolate. Hydrolyzed whey and isolates are very low in lactose and fast‑digesting, delivering a high‑quality amino acid profile quickly. It’s a mid‑pack protein hit that favors quality and quick absorption over sheer grams.
Fat
139HIGHThe 13g of fat is driven by palm oil and palm kernel oil (for that firm, crispy wafer structure) with some canola oil. Palm—especially palm kernel—leans more saturated, while canola brings mostly heart‑friendlier unsaturated fats. It’s a higher‑fat bar than most, which explains the creamy crunch and longer‑lasting fullness.
Carbs
920LOWMost of the 9g of carbs ride in on the wafer layers made from enriched wheat flour, with a little help from table sugar and dextrose. These are refined carbs—quick energy that digests fast—tempered somewhat by the bar’s protein and fat, which slow the rise a bit. Great for a sweet bite before a short effort; less ideal if you want slow, whole‑grain steadiness.
Sugar
54MIDAbout 5g of sugar comes primarily from refined sources—table sugar and corn‑derived dextrose—rather than fruit. The sweetness is topped up with non‑nutritive sweeteners (sucralose and stevia leaf extract), keeping sugar modest without adding calories. Expect a sweet taste with a comparatively small sugar hit, noting that some people prefer to limit artificial sweeteners.
Calories
205210MIDAt 205 calories—slightly below the bar average—most energy comes from fat (roughly half), then protein, with relatively little from carbs. That fat‑led split delivers snack‑like satisfaction without a big carb load. If you’re macro‑minded, think crispy cookie texture powered by fats and dairy protein.
Vitamins & Minerals
Calcium lands around 11% DV, largely from the dairy proteins (whey and milk protein isolates naturally carry calcium). Enriched flour contributes small amounts of B‑vitamins and iron (the label shows iron at about 2%), but nothing else clears the 10% DV mark.
Additives
This wafer‑cookie style bar uses several refined helpers: soy lecithin to keep fats and wafers stable, citric acid for tartness, and leavening agents (baking soda, ammonium bicarbonate) for that airy crunch. Color and flavor lean modern—Red 40 plus “natural & artificial flavors”—and sweetness is layered with sucralose and stevia to hold sugars down. Overall it’s more engineered than a nut‑and‑date bar, trading whole‑food simplicity for texture and dessert‑like taste.
Ingredient List
Cow's milk cheese whey
Cow's milk whey
Skim cow milk
Oil palm fruit
Common wheat grain endosperm
Sprouted barley grain
Petrochemical-derived pyridine synthesis
Mineral salts from elemental iron
Synthetic vitamin B1 salt
Microbial fermentation or chemical synthesis
What are people saying?
Sources
Range
“Power Crunch bars. There are a ton of flavors and they don't have that gross chemical taste like a lot of protein bars (Quest, FitCrunch).”
“Powercrunches SLAP, I have a dedicated shelf of them in my fridge 🥹”
“power crunch is amazing, especially the strawberry =]”
Main Praise
Taste and texture lead the praise parade.
Reviewers from Reddit to major outlets say the wafer snap feels like a treat, not a compromise, and the berry flavor steers clear of the chalky, chemical note that sinks many bars.
The 14g of whey-based protein is respectable for a snack, and it’s easier to eat than heavy bricks—quick to finish, quick to digest. Parents also like that it passes as a dessert with a macro upgrade, which can be a small miracle for protein-shy kids.
Add in the modest sugar and you get sweetness without the syrupy blowback.
Main Criticism
Two themes pop up in the critiques: sweetness and structure. If you’re sensitive to sucralose or stevia, you may catch an artificial aftertaste—several Amazon and Reddit voices called it out.
The wafer can be crumbly and a bit messy, more desk-confetti than gym-floor friendly, and the filling can feel “powdery” to some if you eat it dry. Nutrition sticklers note the very low fiber and the use of palm oils; it’s fine as a snack, but it’s not a whole‑food bar or a meal replacement.
Finally, it’s built on dairy and enriched wheat flour with soy lecithin—so it’s a hard no for gluten‑free and a maybe for those with lactose issues (hydrolyzed whey is low‑lactose, not zero).
The Middle Ground
So which is it: the wafer miracle or a dressed‑up cookie? Both, depending on what you want.
One Redditor gushed that Power Crunch “slaps,” while another said the sweetener taste was a dealbreaker and compared the bite to dry protein powder. Those takes aren’t mutually exclusive.
The bar intentionally trades whole‑food minimalism for a dessert‑like experience, using a blend of sucralose and stevia to keep sugar modest, plus enriched flour and oils to achieve that signature crunch.
If you’re accustomed to diet sodas or sugar‑free gum, the sweetness profile probably fades into the background; if not, you may notice it. And about the “pure fat” complaint from one Amazon reviewer—that’s an overreach.
Yes, there’s 13g fat in 205 calories (a higher‑fat split than many bars), but that’s part of how the wafer stays crisp and satisfying.
If you want 20+ grams of protein, lots of fiber, and nuts-and-dates simplicity, this isn’t your bar; if you want a crisp, low‑drag snack that actually tastes good, it’s right in the pocket.
What's the bottom line?
Power Crunch Wild Berry is the rare protein bar that reads like a treat but doesn’t blow up your macros. You get 14g of high‑quality dairy protein, modest sugar, and a light, crunchy texture that people actually crave, not tolerate. It’s most at home as a snack—afternoon sweet tooth, pre‑workout nibble, or an easy bridge between meals—rather than a full meal replacement.