Power Crunch
Strawberry Crème
TL:DR
In 2 Sentences
A true wafer‑and‑crème protein bar that actually crunches, delivering 13 grams of hydrolyzed whey in a light, strawberry‑forward bite—no chalky chew.
When to choose Power Crunch Strawberry Crème
Best for sweet‑tooth snackers and anyone tired of dense bars; an afternoon pick‑me‑up or pre/post‑workout bridge snack rather than a full meal or heavy recovery dose.
What's in the Power Crunch bar?
Power Crunch’s Strawberry Crème is a crisp wafer‑and‑crème bar built around a whey-based protein blend—hydrolyzed whey (partially broken down peptides), whey isolate, and some milk protein isolate. It leans richer than typical bars (high fat, lower carbs), so it eats like a treat that happens to bring 13 grams of complete dairy protein.
The strawberry comes from freeze‑dried strawberry powder and natural flavors, with citric acid for a gentle tang and beet/vegetable juices for that pink hue. Below, we unpack how those choices shape where the calories come from, the kind of carbs you’re getting, and what the protein quality looks like.
- Protein
- 13 g
- Fat
- 14 g
- Carbohydrates
- 11 g
- Sugar
- 5 g
- Calories
- 220
Protein
1315MIDProtein here comes from Power Crunch’s Proto Whey blend—mostly hydrolyzed whey and whey isolate, with a touch of milk protein isolate. These are complete, fast‑digesting dairy proteins; the hydrolyzed portion is partially broken down into small peptides that some find easier on the stomach. At 13 grams, protein lands in the moderate range for bars, more of a snackable lift than a full post‑workout dose.
Fat
149HIGHMost fat comes from palm and palm kernel oils that create the wafer’s snap and a creamy filling—these are more saturated, shelf‑stable fats. Canola and sunflower oils contribute some unsaturated fat, but overall this is a higher‑fat bar than most. Expect a richer, more dessert‑like bite; those prioritizing nuts or olive‑oil–style fats may want to rotate this with bars that lean on those sources.
Carbs
1120LOWThe 11 grams of carbs are driven by the wafer’s enriched wheat flour, plus added sugars (sugar and fructose) and a bit of maltodextrin for bulk. That’s a refined‑carb profile—more quick energy than the slower burn you’d get from whole‑food carbs like oats or sweet potato. The bar’s protein and fat will soften the glucose rise, but the energy here is a shorter bump, not an all‑afternoon sustain.
Sugar
54MIDFive grams of sugar puts it mid‑pack, mainly from table sugar and fructose in the wafer and crème. Much of the sweetness is actually supplied by tiny amounts of non‑caloric sweeteners—sucralose (a zero‑calorie sweetener made from sugar) and highly purified stevia extract—so total sugar stays lower. Remember, maltodextrin and refined flour aren’t counted as ‘sugar’ on labels but still behave like fast carbs.
Calories
220210MIDAt 220 calories, most energy comes from fat, with protein and carbs sharing the remainder. Think “wafer cookie with a protein boost” rather than a lean protein bar. It’s a comfortable, satisfying snack—just not a meal replacement.
Vitamins & Minerals
No vitamins or minerals clear 10% Daily Value on the label. Dairy proteins add a small calcium bump (about 6% DV), and the enriched flour brings trace B‑vitamins, but nothing stands out. Strawberry powder and added ascorbic acid are here mostly for flavor, color, and freshness—not a major vitamin C hit.
Additives
This is a deliberately engineered wafer bar: emulsifiers (soy lecithin) keep the crème smooth, leavening agents aerate the wafer, and citric/ascorbic acids help preserve flavor and color. Sweetness is tuned with high‑intensity sweeteners (sucralose, stevia) and a bulking carb (maltodextrin). It’s not a minimalist label, but these tools are what deliver the signature wafer‑and‑crème texture and long shelf life.
Ingredient List
Cow's milk cheese whey
Cow's milk whey
Skim cow milk
Oil palm fruit
Wheat grain endosperm
Sprouted barley grain
Petrochemical-derived pyridine synthesis
Mineral salts from elemental iron
Synthetic vitamin B1 salt
Microbial fermentation or chemical synthesis
What are people saying?
Sources
Range
“Power Crunch bars. There are a ton of flavors and they don't have that gross chemical taste like a lot of protein bars (Quest, FitCrunch).”
“Powercrunches SLAP, I have a dedicated shelf of them in my fridge 🥹”
“power crunch is amazing, especially the strawberry =]”
Main Praise
Taste and texture lead the love fest.
Reviewers across Reddit and Amazon keep calling out the crispy wafer that dissolves rather than fights back—several even stash them in the fridge because that shattering crunch is half the magic.
Third‑party testers at Verywell Fit and SELF singled out Power Crunch for being one of the rare bars that doesn’t taste like chalk or chemicals, and strawberry earns special shout‑outs from fans who want a brighter flavor than chocolate.
Parents like that kids see it as a treat while still getting a protein bump. Value shows up as a quiet plus: it’s often more affordable than boutique bars while hitting that nostalgic cookie note.
In short, people who buy for the texture tend to become loyalists.
Main Criticism
The flip side is a modern, engineered sweetness that not everyone loves. A noticeable minority taste the sucralose/stevia aftertaste, and a few Redditors describe the strawberry as “powdery” or the bar as drying if you eat it fast.
The wafer can be crumbly and messy—great for crunch, less great for black shirts. Nutrition‑wise, it’s low in fiber and leans rich for a snack, which some critics equate with being “too fatty” for their goals.
Because it’s dairy‑based, those with lactose sensitivity may not feel great after one, and wheat and soy take it off the board for gluten‑free or soy‑avoidant eaters.
The Middle Ground
Both camps are reacting to the same design choices. That glorious crunch and crème filling come from a wafer made with refined flour and a blend of oils; that’s why it eats like a cookie instead of a brick.
The sweetness lands at just 5 grams of sugar, but it’s tuned with sucralose and stevia—if you pick up those flavors easily, you’ll notice them; if you don’t, you’ll mostly taste strawberry.
Protein is solid but moderate at 13 grams from high‑quality whey, which suits snack duty more than heavy post‑lift recovery. Very low fiber means the energy bump is shorter; pair it with fruit or a yogurt if you want staying power.
As for texture complaints, one Reddit user said it felt like eating dry protein powder—she might’ve just needed a sip of water, because most tasters describe the opposite. The truth sits in the middle: it’s a dessert‑leaning protein snack that succeeds on joy and convenience, with tradeoffs in fiber and sweetener style.
What's the bottom line?
Power Crunch Strawberry Crème is the rare protein bar that snacks like a wafer cookie and still delivers a meaningful 13 grams of complete dairy protein. At 220 calories with a richer fat profile, it’s more “treat with benefits” than meal replacement, and that’s exactly where it shines—when a cookie sounds good but you want something more purposeful. Choose it if you prize crunch over chew, enjoy strawberry’s bright sweetness, and don’t mind modern sweeteners.
Skip it if you avoid dairy, gluten, or soy, or if you want whole‑food fats and more fiber in your bar. For many, it’s an easy win to keep in the bag: it crunches, it crumbles, it disappears—and your sweet tooth gets the memo that you didn’t just eat a regular cookie.