Power Crunch
S'mores
TL:DR
In 2 Sentences
A crisp, cookie‑style wafer built around hydrolyzed whey peptides (“Proto Whey”)—13g of high‑quality dairy protein in a bar that eats like dessert, not taffy.
When to choose Power Crunch S'mores
Best as a sweet, crunchy snack or after‑dinner treat with protein. Less ideal as a meal replacement or for anyone avoiding dairy, wheat, soy, or high‑intensity sweeteners.
What's in the Power Crunch bar?
Think crisp wafer meets chocolatey campfire nostalgia. Power Crunch S’mores leans on a “Proto Whey” blend—hydrolyzed whey plus whey isolate and milk protein isolate—for dairy-based, fast-digesting protein.
You get 13g, which is snack-level rather than a heavy hitter, while fat sits on the high side and carbs stay relatively low for a wafer-style bar.
Those macros come from how it’s built: refined wheat flour creates the light wafer, palm and canola oils deliver the creamy, layered texture, and a touch of sugar with intense sweeteners rounds out the s’mores sweetness.
Most of its 220 calories come from fat, so it feels more like a dessert-forward protein snack than a lean training bar. The s’mores cues arrive via Dutch‑processed cocoa, natural flavors, and just enough sugar to taste like a treat without going syrupy.
- Protein
- 13 g
- Fat
- 14 g
- Carbohydrates
- 11 g
- Sugar
- 5 g
- Calories
- 220
Protein
1315MIDProtein here comes from a dairy trio: hydrolyzed whey (tiny peptides for quick uptake), whey protein isolate, and milk protein isolate. It’s a high‑quality, low‑lactose mix—refined rather than whole‑food—designed to deliver leucine‑rich protein efficiently. At 13g, it sits below the brawniest bars, making this more of a satisfying snack than a post‑lift meal replacement.
Fat
149HIGHMost of the fat (14g) is supplied by palm oil, palm kernel oil, and canola oil. The palm oils bring a higher share of saturated fat and help create that crisp, creamy wafer structure, while canola contributes mostly heart‑friendlier unsaturated fats. Net‑net, the profile skews more saturated and processed than nut‑based bars.
Carbs
1120LOWThe 11g of carbs are driven by enriched wheat flour (the wafer) with a small assist from added sugar. That’s a refined source—think quick, low‑fiber energy—though the bar’s higher fat and protein will slow the rise a bit. If you’re after whole‑food carbs (oats, dates, sweet potato), this isn’t that; it’s built for lightness and crunch.
Sugar
54MIDAbout 5g of sugar comes from refined sugar and a touch of fructose—no fruit sources here. Sweetness is finished with high‑intensity sweeteners: sucralose (a zero‑calorie artificial sweetener) and purified stevia extract (plant‑derived), which keep sugars moderate without adding bulk calories. There are no sugar alcohols, a plus for readers who find polyols tough on the gut.
Calories
220210MIDAt 220 calories, most energy comes from fat (~126 calories), with protein (~52) and carbs (~44) filling in the rest. That fat‑forward mix helps this eat like a treat and keeps you satisfied longer than a sugary granola bar. It’s not a low‑calorie play—more a dessert‑style protein snack.
Vitamins & Minerals
No standout vitamins or minerals cross the 10% DV mark. The small calcium bump (about 6%) likely comes from the dairy proteins, while trace iron and B‑vitamins ride in with the enriched flour. This bar isn’t aiming to be a multivitamin—its strengths are texture and protein.
Additives
Expect a classic wafer build: soy lecithin (an emulsifier) keeps layers smooth, baking soda and ammonium bicarbonate puff the wafer, and Dutch‑processed cocoa provides mellow chocolate notes. Sweetness relies on a little real sugar plus intense sweeteners to keep sugars in check. Overall it’s a fairly processed formula prioritizing crisp texture and shelf stability over whole‑food minimalism.
Ingredient List
Cow's milk cheese whey
Cow's milk whey
Skim cow milk
Oil palm fruit
Wheat grain endosperm
Sprouted barley grain
Petrochemical-derived pyridine synthesis
Mineral salts from elemental iron
Synthetic vitamin B1 salt
Microbial fermentation or chemical synthesis
What are people saying?
Sources
Range
“Power Crunch bars. There are a ton of flavors and they don't have that gross chemical taste like a lot of protein bars (Quest, FitCrunch).”
“Powercrunches SLAP, I have a dedicated shelf of them in my fridge 🥹”
“power crunch is amazing, especially the strawberry =]”
Main Praise
Taste and texture lead the fan club. Reviewers across Amazon and outlets like SELF and Verywell Fit call out the rare combo of “no chalk” flavor and a light, nostalgic wafer crunch that beats dense, nougat‑style bars.
The macros make sense for a snack: 13g of dairy protein with only 11g of carbs keeps it from feeling like a candy bar. Families even report kid buy‑in, which tells you the flavor hits more cookie than clinic.
It also skips sugar alcohols, a quiet win for anyone whose stomach protests polyols. With thousands of ratings averaging around 4.
6 stars, the consensus is clear: this is one of the tastiest, easiest‑to‑eat protein snacks in the aisle.
Main Criticism
The same things that make it delicious also make it… processed. Expect very little fiber and a formula built on refined flour and oils, which some readers rightly flag as a tradeoff.
Sweetness gets a boost from sucralose and stevia; many don’t notice, but a vocal minority pick up a lingering aftertaste. The wafer can be crumbly—great for the snap, less great for dark‑shirt days.
And while the whey blend is often lower in lactose, it’s not lactose‑free; sensitive folks on Reddit have learned that the hard way.
The Middle Ground
Here’s where the truth lands: Power Crunch S’mores succeeds because it doesn’t fight what it is. It’s a dessert‑leaning protein snack with a killer crunch, not a meal replacement and not a fiber champion.
Fans like Amazon’s Brian R.
praise the “light crunchy taste” and absence of that classic protein‑bar chew, while a Reddit user countered that it tasted like “a scoop of dry protein powder”—which likely comes down to sensitivity to sucralose or simply expecting a KitKat clone.
The macros back the middle ground: 13g of high‑quality whey protein is respectable for a snack, but the 220 calories tilt fat‑forward, thanks to palm‑based oils that build that creamy‑crisp structure.
If you’re chasing 20–25g of protein post‑lift, grab two or pick a heavier hitter. If you want a sweet treat that won’t nuke your carb budget and won’t bring sugar alcohol turbulence, this is a savvy pick—just keep a napkin handy.
What's the bottom line?
Power Crunch S’mores is the protein bar for people who are tired of chewing. It delivers 13g of quick‑absorbing dairy protein inside a wafer that snaps, layers, and genuinely tastes like a treat, with only 5g of sugar and no sugar alcohols. The tradeoffs are clear: minimal fiber, a processed ingredient list with palm oils, and high‑intensity sweeteners that some can taste.
Not gluten‑free, not dairy‑free, not a meal—just a craveable, protein‑forward cookie stand‑in that pairs beautifully with coffee or a piece of fruit. Condensed listicle take: A crunchy s’mores‑style wafer with 13g of fast‑digesting whey—delicious and snackable, but processed, low in fiber, and sweetened with sucralose/stevia; best for a treat‑like protein snack, not a meal replacement.