Power Crunch
Cinnamon Roll
TL:DR
In 2 Sentences
A rare wafer‑style protein bar with a convincing “treat” texture and a fast‑digesting Proto Whey blend (hydrolyzed whey peptides plus isolates). It’s rich and crispy rather than chewy, with lower carbs and sugar but more fat than the average bar.
When to choose Power Crunch Cinnamon Roll
Choose this if you want a sweet, crunchy, dessert‑leaning snack with moderate, high‑quality protein and you’re fine with artificial sweeteners. It’s great for afternoon cravings or a lighter post‑workout bite—not a full meal replacement.
What's in the Power Crunch bar?
Power Crunch Protein Bar, Cinnamon Roll, is a wafer‑style snack built around a “Proto Whey” blend—hydrolyzed whey peptides, whey isolate, and milk protein isolate—so the protein is high quality even if the total lands on the modest side at 13g.
Carbs stay low for the category (about the 8th percentile) because the wafer relies on refined enriched flour and the sweetness leans on sucralose and stevia rather than lots of sugar.
Most calories come from fats—palm, palm kernel, coconut, canola, and a little milk fat—pushing fat high (around the 87th percentile) and delivering that creamy, bakery‑style bite. The “cinnamon roll” character comes from natural flavors rather than a listed spice, layered into a crisp wafer and creamy filling.
- Protein
- 13 g
- Fat
- 14 g
- Carbohydrates
- 11 g
- Sugar
- 5 g
- Calories
- 220
Protein
1315MIDProtein here comes from a Proto Whey blend: hydrolyzed whey peptides, whey protein isolate, and milk protein isolate. These are complete dairy proteins with low lactose; the hydrolyzed portion is partially broken down for quick digestion. At 13g, it’s a snack‑level dose—great quality protein, just not a heavy hitter on quantity.
Fat
149HIGHThe 14g of fat is driven by palm and palm kernel oils, coconut oil, canola oil, and a touch of milk fat. That mix tilts toward saturated fats (palm/coconut/dairy) with some heart‑friendlier monounsaturated and a little ALA omega‑3 from canola. Expect creamy texture and staying power, though it’s on the higher side for saturated fat.
Carbs
1120LOWCarbs come mostly from the wafer’s enriched flour (refined wheat with added B vitamins), with a supporting cast of sugar and fructose. These are refined, fast‑available carbs—think quick lift rather than slow, fiber‑rich endurance—tempered somewhat by the bar’s fat and protein. The total is low for a bar, but the sources are more treat‑like than whole‑food.
Sugar
54MIDSugars clock in at 5g, mainly from table sugar and fructose in the wafer and filling. Sweetness is boosted by sucralose (a zero‑calorie artificial sweetener) and stevia leaf extract, which keep sugar down without losing sweetness. If you avoid modern sweeteners, take note; if you aim for lower sugar, this formula succeeds.
Calories
220210MIDAt 220 calories, most energy is from fat (about 126 calories), with protein (~52) and carbs (~44) rounding it out. That fat‑forward split explains the rich mouthfeel and decent satiety despite moderate protein. Calorie‑wise it sits a touch above average for bars—best viewed as a dessert‑leaning snack with a protein assist.
Vitamins & Minerals
No standout micronutrients here—nothing tops 10% of daily value. You get a small bump of calcium from the dairy proteins and trace iron/folate from the enriched flour, but not enough to be a selling point. Think protein treat, not a fortified bar.
Additives
To pull off a crisp wafer and creamy, low‑sugar filling, the bar uses soy lecithin (an emulsifier from soy), sucralose and stevia for sweetness, and baking soda plus ammonium bicarbonate to aerate the wafer. Natural flavors supply the cinnamon‑roll aroma. Overall, it’s a fairly processed formula typical of wafer‑style protein snacks.
Ingredient List
Cow's milk cheese whey
Cow's milk whey
Skim cow milk
Oil palm fruit
Wheat grain endosperm
Sprouted barley grain
Petrochemical-derived pyridine synthesis
Mineral salts from elemental iron
Synthetic vitamin B1 salt
Microbial fermentation or chemical synthesis
What are people saying?
Sources
Range
“Power Crunch bars. There are a ton of flavors and they don't have that gross chemical taste like a lot of protein bars (Quest, FitCrunch).”
“Powercrunches SLAP, I have a dedicated shelf of them in my fridge 🥹”
“power crunch is amazing, especially the strawberry =]”
Main Praise
Taste and texture are the headliners.
Across testing panels and comment sections, people keep coming back to the crisp wafer snap and the total lack of chalkiness—SELF’s editor even called it her go‑to emergency snack because it “doesn’t taste like chalk.
” Verywell Fit’s team highlighted it as one of the tastiest bars they tried, with a wallet‑friendly price. Amazon reviewers echo that the bar feels lighter and more cookie‑like than the usual chewy bricks, and some parents say kids will happily eat it for the protein.
For many, the macro split (lower carbs, moderate protein) hits a sweet spot for taming cravings without a sugar rush. And on Reddit, the vibe is enthusiastic—one user keeps a dedicated fridge shelf for them, which says a lot about day‑to‑day appeal.
Main Criticism
Not everyone loves the sweeteners. A steady chorus mentions a sucralose/stevia aftertaste—fine for some, deal‑breaker for others.
The wafer can be crumbly and messy; more than one review advises eating over a napkin. It’s also a processed formula with very little fiber, so it won’t check the “whole‑food” or “fill‑you‑up‑for‑hours” boxes.
Protein lands at a snack‑level 13 grams, which lifters seeking 20–25 grams per bar may find underwhelming. And while the whey blend is relatively low in lactose, it’s still dairy—folks with lactose intolerance have reported discomfort.
The Middle Ground
So is it a candy bar in gym clothes, or a smart snack that actually tastes good? The truth sits in the middle.
Reddit user praise like “Powercrunches SLAP” lives right next to comments about an artificial aftertaste; both can be true because sucralose and stevia are polarizing.
BarBend’s testers noted the wafer’s light, nostalgic crunch, while an Amazon reviewer went so far as to call it “pure fat”—which is overstated but points to a real trade‑off: at 14 grams of fat and 220 calories, this bar leans rich.
If your mental model of a protein bar is a dense 20‑gram brick, Power Crunch will feel different—lighter, quicker to eat, and better as a treat‑with‑benefits than a meal replacement. The protein quality is excellent (hydrolyzed and isolate dairy proteins), but the base is refined flour, and the sweetness rides on sucralose/stevia; ingredient minimalists won’t be charmed.
As always, taste buds and tolerances vary: if you’re sweetener‑sensitive or strictly gluten‑free, this likely isn’t your match; if you just want a crispy, low‑sugar way to kill a cinnamon‑roll craving, it lands.
What's the bottom line?
Power Crunch Cinnamon Roll excels at one thing most bars don’t: it feels like dessert, with enough protein to justify the detour. You get 13 grams of quality whey‑based protein and only 5 grams of sugar, wrapped in a wafer that actually crunches. The flip side is the path it takes to get there—refined flour, multiple oils, and modern sweeteners—plus very little fiber.
It’s a smart, satisfying snack for cinnamon‑roll moods, not a whole‑food bar and not a full meal. If you tolerate dairy and gluten, and artificial sweeteners don’t bother you, this is a delightful “sweet tooth” backup that won’t swamp your blood sugar. If you want ultra‑clean ingredients, more fiber, or 20+ grams of protein, look elsewhere or pair it with fruit or Greek yogurt.
Also note the allergens: milk, wheat, soy, and coconut. Condensed listicle take: A crispy, cinnamon‑roll‑style wafer with 13 grams of quality whey and just 5 grams of sugar—fantastic taste, snack‑level protein, and a processed profile you should be comfortable with.