ONE Brands
Fruity Cereal
TL:DR
In 2 Sentences
A cereal‑milk flavor experience with a soft, icing‑like shell paired to 20 grams of high‑quality dairy protein and only 1 gram of sugar. It gets there with engineered carbs and sugar alcohols rather than added sugar.
When to choose ONE Brands Fruity Cereal
Sweet‑tooth cereal lovers who want a gluten‑free, post‑workout or afternoon snack with substantial protein and minimal sugar. Skip it if you avoid dairy/soy or know sugar alcohols don’t sit well for you.
What's in the ONE Brands bar?
ONE Brands’ Fruity Cereal bar is built to channel cereal milk: a dairy‑protein core, natural flavors, and cheerful color from fruit‑and‑veg extracts. Its 20 grams of protein come from filtered milk and whey isolates (complete, low‑lactose), while the cereal‑like bite leans on rice and tapioca starches.
The carb story is modern and engineered—soluble corn fiber, polydextrose, and maltitol keep sugar to just 1 gram and calories to a moderate 210, with sweetness finished by a hint of sucralose.
Fat stays modest at 7 grams from a mix of palm‑based and seed oils plus sunflower seed butter. If you want high protein with very low sugar—and you’re comfortable with a more ‘functional’ ingredient list—this flavor delivers that trade‑off.
- Protein
- 20 g
- Fat
- 7 g
- Carbohydrates
- 24 g
- Sugar
- 1 g
- Calories
- 210
Protein
2015HIGHThe 20 grams of protein are all dairy: milk protein isolate, whey protein isolate, hydrolyzed whey isolate, and milk protein concentrate. These filtered proteins offer a complete amino‑acid profile with little lactose or fat; the hydrolyzed portion is partially pre‑digested for easy mixing and quick absorption. It’s a high‑quality protein blend, but it does contain milk allergens.
Fat
79MIDAt 7 grams, fat is on the lighter side for bars. It comes from a blend of palm and palm‑kernel oils (more saturated), canola and sunflower oils (more unsaturated), plus a touch of sunflower seed butter. Expect good shelf stability and a soft bite, with a fat profile that’s part saturated rather than nut‑forward.
Carbs
2420MIDMost of the 24 grams of carbs are engineered rather than from whole grains. Texture and ‘cereal’ crunch come from refined rice and tapioca starches, while soluble corn fiber, polydextrose, glycerin, and maltitol (a sugar alcohol), plus a little IMO, supply bulk and sweetness. This design typically blunts sharp blood‑sugar spikes compared with sugar, though polyols and certain fibers can bother sensitive stomachs.
Sugar
14LOWOnly 1 gram of sugar because sweetness comes mainly from maltitol (a sugar alcohol) and a tiny dose of sucralose (an artificial sweetener), with soluble fibers adding body. These swaps cut added sugar and usually temper glucose swings, but sugar alcohols may cause GI upset in some people when portions add up. The playful fruity look is from grape and radish extracts, not fruit sugar.
Calories
210210MIDAt 210 calories, it sits mid‑pack for bars. Protein and carbs carry most of the load, with less from fat; several carb ingredients have fewer calories than sugar (resistant dextrin/soluble fiber, polydextrose, maltitol), which helps keep the total moderate without feeling skimpy.
Vitamins & Minerals
No big vitamin or mineral boosts here. You’ll get a small nudge of calcium (about 6% DV) from the dairy proteins and a little potassium, but nothing above 10% DV. The color extracts are for appearance, not micronutrients.
Additives
This is a highly engineered bar: humectants and soluble fibers keep it soft, sugar alcohol and sucralose deliver sweetness with minimal sugar, and emulsifiers like soy lecithin and cellulose gum hold it all together. These tools work—and are common in low‑sugar bars—but they’re decidedly refined. If you prefer pantry‑simple labels, this reads more ‘functional’ than ‘whole‑food’.
Ingredient List
Cow's milk
Corn or wheat
Oil palm fruit
Canola seed
Sunflower seeds
Corn starch
Fats and oils
Corn or tapioca
glucose
Cow's milk
What are people saying?
Sources
Range
“i just had a ONE glazed maple donut bar and it was so good. i recommend if that’s your thing.”
“The maple glazed are amazing!!”
“I LOVE ONE BARSSS I converted because they don’t give me acid reflux on my run. I have one about 20-40min before and it’s just simply such a worry and pain-free run without being hungry or worrying about my burp bringing up a surprise. I love the maple glazed donut and birthday cake. Just got a variety box on Amazon to try the other flavors. They’re perfectly sweet, not too much not too little.”
Main Praise
Taste is the headline. Across reviews, ONE consistently lands in the “actually delicious” camp for a protein bar, with this flavor delivering a playful, cereal‑milk sweetness and a soft, icing‑like bite.
The macros are strong and dependable: 20 grams of complete dairy protein, moderate 210 calories, and just 1 gram of sugar, a combo mainstream outlets have flagged as a great post‑workout fit.
Many fans say the texture is satisfying—not gritty or sawdusty—and several note it curbs a late‑day sweet tooth without blowing up their day’s intake. One runner even mentioned it sits well pre‑run, avoiding the reflux some bars trigger.
On Amazon, thousands of ratings average about 4. 3/5, which is solid for a bar line with lots of flavors and strong opinions.
Main Criticism
Not everyone is charmed by the flavor. A few tasters call certain ONE flavors artificial or “protein‑y,” and Fruity Cereal sits squarely in the dessert‑inspired camp, which you’ll either love or side‑eye.
Some compare the texture to being a bit pasty or slightly dry, especially if you expect a nougat‑like pull. The bar is built with sugar alcohols and refined fibers to keep sugar low; that works for many, but it can mean gas or GI discomfort for sensitive folks.
Price can also feel higher than store‑brand alternatives, and the label skews functional rather than pantry‑simple.
The Middle Ground
So which is it—treat or lab project? Honestly, a little of both.
If you’re comfortable with a modern, engineered low‑sugar design, Fruity Cereal is one of the more convincing “dessert‑like” protein bars you can buy, and the 20‑gram protein hit is hard to argue with.
If you prefer whole‑food ingredient lists or you’re sensitive to sugar alcohols, you’ll likely notice the aftertaste and the GI trade‑offs others mention. Even magazine roundups that praise the macros note that some fruity flavors can taste a touch artificial, which tracks for a cereal‑milk profile built without much sugar.
The fairest move is to try a single bar first, maybe pair it with water, and see how your taste buds and stomach vote. Nostalgia is personal; macros are not.
What's the bottom line?
ONE Brands’ Fruity Cereal bar nails a very specific brief: cereal‑milk sweetness, soft icing‑like texture, and gym‑friendly numbers—20 grams of protein, 210 calories, and just 1 gram of sugar. It’s gluten‑free and vegetarian, and it tastes like a treat to a lot of people who are tired of chalky bars. The trade‑offs are clear: a long, functional ingredient list, sweetness built on sugar alcohols and a touch of artificial sweetener, and a flavor that reads more “dessert lab” than fruit bowl.
If you value macros and a nostalgic flavor above all, this is a strong pick, especially post‑workout or as a sweet snack with staying power. If your priorities are short labels or you’re polyol‑sensitive, look elsewhere.
Listicle blurb: Cereal‑milk vibes, 20 grams of dairy protein, 210 calories, 1 gram of sugar, and a soft icing‑like bite—great post‑workout or for a sweet snack. Note the engineered ingredients and sugar alcohols; fantastic if that works for you, a pass if it doesn’t.