Nature's Bakery
Blueberry
TL:DR
In 2 Sentences
A soft-baked, fruit-first bar with real blueberry character and date-style chew, built on whole grains and a vegan protein blend (wheat, pea, fava, sunflower). It tastes like a blueberry pastry, delivers 9g of protein at 190 calories, and steers clear of erythritol/maltitol-style sweeteners.
When to choose Nature's Bakery Blueberry
A quick breakfast side or afternoon pick-me-up for people who want a familiar, dessert-adjacent bar with a nudge of plant protein. Good for those avoiding dairy and nuts in the ingredient list; not for gluten-free diets or anyone who needs a high-protein meal replacement.
What's in the Nature's Bakery bar?
Meet a bakery-style blueberry bar that happens to carry a gentle lift of plant protein. Nature’s Bakery leans on a blend of wheat protein isolate (gluten), pea and fava bean isolates, and sunflower protein flour set into a whole‑wheat and oat base.
The blueberry character comes from real blueberries (sweetened) plus natural flavor, with date paste adding that jammy chew.
Macros skew snack-like: carbs lead, protein is modest, fat stays moderate, and total calories are lighter than many bars—so think soft, fruity pick‑me‑up with a bit of protein rather than a shake in bar form.
- Protein
- 9 g
- Fat
- 7 g
- Carbohydrates
- 26 g
- Sugar
- 13 g
- Calories
- 190
Protein
915LOWProtein here comes from a plant blend: wheat protein isolate (gluten) for structure and chew, backed by pea, fava bean, and sunflower proteins to round out the amino acids. It’s a smart vegan mix, though at 9g per bar it sits on the lighter end of the category—more snack support than post‑workout payload.
Fat
79MIDThe 7g of fat is driven mostly by canola oil—a neutral, highly refined seed oil rich in monounsaturated fat with a bit of plant omega‑3. It’s more functional than ‘whole‑food’ (no nuts or seeds here), but it keeps texture soft and contributes heart‑friendlier unsaturated fats without making the bar heavy.
Carbs
2620HIGHCarbs come from whole grains (whole wheat flour, oats) plus fruit and sweeteners: date paste and sweetened blueberries alongside cane sugar and agave syrup. Expect a mix of faster energy from the sugars with some staying power from the grains’ fiber. Glycerin—a plant‑derived humectant—helps keep the bar moist and adds a little carbohydrate without the sharp spike you’d get from straight sugar.
Sugar
134HIGHYou’ll taste the sweetness: 13g of sugars sourced from cane sugar and agave syrup, plus naturally occurring sugars in date paste and the sweetened blueberries. There are no artificial sweeteners here; glycerin provides moisture and a touch of sweetness but isn’t table sugar. The net effect is a distinctly sweet, cookie‑like bar.
Calories
190210MIDAt 190 calories, this lands lighter than many protein bars. Most of the energy comes from carbohydrates (grains, fruit sugars, and sweeteners), with canola oil contributing and protein playing a smaller role. In practice, it’s a tidy snack or pre‑walk boost rather than a meal replacement.
Vitamins & Minerals
The panel shows about 10% Daily Value of vitamin D; with no obvious natural source in the ingredients, that likely reflects a small amount of fortification (even if not called out explicitly). Smaller amounts of minerals come from the whole grains (iron) and the monocalcium phosphate in the leavening (calcium).
Additives
This recipe uses a few standard helpers—glycerin to hold moisture, acacia gum for stability and a bit of soluble fiber, and baking soda/monocalcium phosphate for lift—alongside refined plant protein isolates. It’s more processed than a nut‑and‑fruit bar, but it avoids intense artificial sweeteners and heavy sugar alcohols.
Ingredient List
Whole wheat grain
Sugarcane stalks
Canola seed
Dates
Oat grain
Wheat grain
Fats and oils
Agave plant sap
Yellow peas
Blueberries
What are people saying?
Sources
Range
“Delicious, easy and quick to eat, very gentle on the stomach, and 37g of carbs per packet of 2 bars.”
“Nature's bakery fig bars are way better than fig newtons”
“Yep I love them. I eat at least one a day!”
Main Praise
Fans keep coming back for the texture and familiarity. Trade outlets highlight the soft-baked, cake-like feel, and that tracks: think blueberry fig bar with a modest protein lift.
Nature’s Bakery loyalists on Reddit often rate the brand’s soft bars above fig newtons for taste and moisture, and one cyclist praised them as “delicious, easy and quick to eat” and “gentle on the stomach” mid-ride.
The blueberry reads like real fruit rather than candy flavoring, and the sweetness lands cookie-like without the cooling aftertaste some get from sugar alcohols. Practically speaking, 190 calories with 9g of plant protein is a tidy snack, and the ingredient list is vegan with no nuts or dairy—useful for households juggling different needs.
Main Criticism
Not everyone is smitten with the softness. A few Redditors call the texture odd with a lingering aftertaste—one memorably dubbed them “poop cookies.
” Others report tummy troubles during harder or longer rides; a wheat-and-fruit bar can sit differently once your heart rate spikes. The bar is decidedly sweet (13g of sugar), so if you want barely-sweet or savory, this may feel dessert-y.
And because it’s built on whole wheat, it’s a non-starter for anyone gluten-free. Across Nature’s Bakery products, some confusion pops up around per-bar versus per-pack nutrition; it’s worth double-checking serving sizes on the label.
The Middle Ground
Here’s the trade: you’re choosing a pastry-ish snack with benefits, not a protein-first brick that happens to include oats. For many, that’s exactly why it works—the soft chew is approachable, the blueberry tastes like a muffin filling, and the plant-protein blend adds a gentle boost without chalk.
For others—like the Reddit rider who cramped near 80 km—fiber plus fruit sugars at high intensity can be fickle; test it on an easy day before trusting it on a big effort.
The bar doesn’t lean on sugar-alcohol sweeteners, which some people actively avoid, but that also means the sweetness comes from actual sugars; preference plays a big role here. Texture is the other dividing line: Reddit user “unknown” who eats one daily and the one who loathes them can both be right, for their own taste buds and stomachs.
If you expect 9g of protein to carry recovery duty, you’ll be disappointed; if you want a soft-baked blueberry snack that nudges protein upward, you’ll be pleased.
What's the bottom line?
Nature’s Bakery Blueberry Baked Protein Bar is a comfort-forward choice: whole-grain base, real blueberry character, and a vegan protein blend that lands at 9g per bar. It’s sweet, soft, and portable—great as a mid-morning bite, pre-walk nibble, or lunchbox treat when you want something familiar that’s a bit more purposeful than a cookie. It doesn’t pretend to be a meal replacement, and it doesn’t taste like one either.
Buy it if you like blueberry fig-bar vibes, prefer not to deal with sugar-alcohol aftertastes, and want no nuts or dairy in the ingredient list. Skip it if you’re gluten-free, chasing 20g of protein, or you prefer minimally sweet, ultra-chewy bars. The bottom line: a pastry-adjacent snack with a conscience and a modest protein boost.
Condensed listicle blurb: Soft-baked, fruit-forward, and vegan, Nature’s Bakery Blueberry Baked Protein Bar delivers 9g of plant protein at 190 calories without leaning on erythritol/maltitol. Best for a gentle, packable pick-me-up that tastes like a blueberry pastry; skip if you’re gluten-free or need a high-protein meal replacement.