MOSH
Cookie Dough Crunch
TL:DR
In 2 Sentences
A nostalgic cookie-dough-and-chip flavor paired with low sugar, a trio of dairy proteins, and a small vitamin-and-botanical Brain Blend—an uncommon combo in this category.
When to choose MOSH Cookie Dough Crunch
A light, gluten-free, low-sugar snack when you want something sweet that won’t spike you—think afternoon desk hunger or a modest pre/post‑workout bite.
What's in the MOSH bar?
Cookie Dough Crunch gets its cookie-dough-with-chocolate-chip personality from almonds, unsweetened chocolate and cocoa butter, a hint of vanilla-like natural flavor, and a sweetener system that keeps sugar to 3 grams. Under the hood, the protein is dairy-based: whey isolates and concentrate plus grass-fed milk protein isolate, giving you a complete amino acid profile in a modest 12-gram dose.
Carbs skew away from oats or dates and toward soluble tapioca fiber, making the 180-calorie bar lower in sugar and below-average in total carbs, while fat comes mostly from almonds and cocoa butter rather than seed oils.
The extras are notable too: a small Brain Blend that supplies vitamin D and functional botanicals. If you want a lighter, low-sugar snack with cookie-dough-and-chip appeal, this formula delivers, with the trade-off of more refined sweeteners and fibers.
- Protein
- 12 g
- Fat
- 10 g
- Carbohydrates
- 15 g
- Sugar
- 3 g
- Calories
- 180
Protein
1215MIDWith 12 grams of protein, this bar leans on dairy: whey protein isolate and concentrate paired with grass-fed milk protein isolate (a casein-plus-whey mix). That combo delivers a complete, highly digestible amino acid profile with relatively low lactose, but it is a milk allergen. Expect a snack-level boost rather than a heavy meal-replacement dose.
Fat
109MIDThe 10 grams of fat are largely from almonds and cocoa butter. Almonds bring mostly monounsaturated fats, while cocoa butter contributes saturated stearic acid (generally neutral for LDL) along with some oleic acid; there are no added seed oils here. This mix supports fullness and gives the bar its chocolate-chip snap.
Carbs
1520LOWMost of the 15 grams of carbs come from soluble tapioca fiber, a refined resistant dextrin that behaves more like fiber than sugar, plus a small amount of tapioca starch and a touch of organic agave. These are engineered, lower-glycemic carbs rather than whole-food sources like oats or dates, geared for steadier blood sugar. The protein-and-fat matrix further tempers the rise.
Sugar
34MIDOnly 3 grams of sugar, mostly from a little organic agave; the rest of the sweetness is built with erythritol (a zero-calorie sugar alcohol) plus stevia and monk fruit (high-intensity plant sweeteners), with glycerin adding moisture. That keeps blood sugar impact modest but relies on highly refined sweeteners rather than fruit-based sugars. If your stomach is sensitive to sugar alcohols, notice how you feel when you stack multiple products that use them.
Calories
180210LOWAt 180 calories, it sits on the lighter side for a protein bar. A big share of energy comes from fat and protein (almonds, cocoa butter, and dairy proteins), while many of the listed carbs are non-digestible fiber or erythritol, which helps keep the total down. Think tidy snack, not meal replacement.
Vitamins & Minerals
Vitamin D lands at 15% of daily value, thanks to vitamin D3 in the Brain Blend. You also get small amounts of calcium (from dairy proteins and calcium carbonate) and iron (from cocoa and nuts), but vitamin D is the clear standout here.
Additives
This recipe uses a modern toolkit: soluble tapioca fiber for low-sugar structure, vegetable glycerin to keep it soft, erythritol with stevia/monk fruit for sweetness, and sunflower lecithin for smooth mixing. The Brain Blend adds botanicals and citicoline alongside vitamin D. It’s more engineered than a nut-and-date bar, which suits low-sugar goals, though some eaters prefer fewer refined additives.
Ingredient List
Almond tree seeds
Cow's milk whey
Cow's milk whey
Skim cow milk
Cassava root starch
Agave plants
Vegetable oils (palm, soy)
Cacao beans
Corn or wheat starch
Microbial fermentation
What are people saying?
Sources
Range
“The bar did look tasty however.”
“NOT_FOUND”
“NOT_FOUND”
Main Praise
The praise clusters around two things: how it eats and how it’s built. Texture-wise, MOSH tends to nail the soft-chewy base with real chocolate bits that actually snap, and this cookie-dough flavor leans into that treat-like experience without crumbling into dust.
The macros feel modern for a snack: 180 calories with 12 grams of complete dairy protein and just 3 grams of sugar, which many folks appreciate for steady energy. Several reviewers like that MOSH uses whey and milk protein rather than chasing plant-only trends; if you tolerate dairy, you get a reliable amino acid profile in a smaller dose.
Editorial testers—from SELF’s pantry awards to EatingWell’s roundups—also call out the line for flavors that don’t bore and bars that stay intact on the go. The quiet extra is vitamin D: a small but welcome nudge you actually see on the label.
Main Criticism
The loudest gripe is value: for the size and 12 grams of protein, some shoppers feel the price is steep. If you want a heavy-hitting 20-gram bar, this isn’t it, and Redditors have pointed that out plainly.
Taste can be polarizing across the line, with a few reviews calling certain flavors dry or leaving a sweetener aftertaste; if you’re sensitive to sugar alcohols or stevia/monk fruit, you’ll want to sample before you stock up.
There’s also skepticism about the Brain Blend—MOSH doesn’t disclose amounts of lion’s mane, ashwagandha, or citicoline, and most research on those uses higher doses than you’d reasonably find in a snack bar.
Finally, this is a milk-and-nut product, so it’s not for vegans or anyone avoiding those allergens.
The Middle Ground
So is it a candy bar in a blazer, as Reddit’s AntoniaFauci joked when the brand hit TV? Not really—3 grams of sugar, real dairy protein, and a fiber-heavy carb base make it a very different beast than a nougat bomb.
But it is more engineered than a date-and-nut bar, and that’s the point: you get the cookie-dough moment with fewer sugar swings, at the cost of refined sweeteners that not everyone loves.
On the brain claims, user QuesoFresca’s pushback is fair: without disclosed doses, you should treat those botanicals as garnish, not a promise. The vitamin D is the one clear, labeled win.
As for the 12-gram protein critique, context matters—at 180 calories, this reads as a smart snack, not a meal replacement. Even Reddit’s moderatenerd conceded it “did look tasty,” which is kind of the entire brief here: a treat-adjacent bar that behaves better than dessert.
What's the bottom line?
MOSH Cookie Dough Crunch delivers exactly what the name teases: a cookie-dough-and-chip bite that’s pleasantly sweet, tidy on calories, and built on complete dairy protein. If you want a midday pick-me-up that won’t rocket your blood sugar, it’s a thoughtful choice—especially if you like whey and prefer bars that don’t crumble in your bag. Consider the Brain Blend a nice-to-have rather than a guarantee; the vitamin D is meaningful, the rest is likely too light to matter much per bar.
Where it may lose you: the premium price for a smaller, 12-gram protein bar; the possibility of a stevia/monk fruit or sugar alcohol aftertaste; and the simple fact that some palates want either more protein or fewer additives. If cookie dough is your love language and you want a low-sugar, gluten-free snack, start with a single box and see how you—and your stomach—feel. If you need 20-plus grams of protein in one shot, this isn’t that bar.
Condensed listicle version: Cookie-dough taste, 12 grams of whey-based protein, 3 grams of sugar, and 180 calories—MOSH’s Cookie Dough Crunch is a sweet-tooth fix that stays tidy on blood sugar. The texture’s soft with real chocolate bits, and vitamin D is a small bonus; just know the Brain Blend isn’t a clinical dose, and the sweetener mix may not be for everyone.