Misfits
Cookie Dough
TL:DR
In 2 Sentences
A triple‑layer, chocolate‑coated vegan bar with a rare combo for plant‑based: 15g of protein, just 1g of sugar, and only 190 calories—built on a soy/pea/fava blend for better amino coverage than single‑source plant bars.
When to choose Misfits Cookie Dough
Great for dairy‑free snackers who want a dessert‑leaning protein hit after lunch or post‑workout without a sugar rush. Best if you enjoy soft, fudgy textures and tolerate sugar alcohols.
What's in the Misfits bar?
Misfits’ Cookie Dough bar leans on a trio of vegan proteins—soy, pea, and fava bean isolates—then builds the “dough” experience with cocoa, unsweetened chocolate, cocoa butter’s creamy melt, and a vanilla‑leaning natural flavor.
Rice flour and a little tapioca help with the doughy bite while glycerin keeps it soft.
Nutritionally, you get mid‑pack protein with ultra‑low sugar; carbs come mostly from engineered fibers and a sugar alcohol to tame spikes; fats stay light thanks to a modest mix of cocoa butter and sunflower oil; and the calories land below the category average.
In short: modern low‑sugar formulation, plant protein at the core, cookie‑dough taste from chocolate, cocoa butter, and careful texturing.
- Protein
- 15 g
- Fat
- 6 g
- Carbohydrates
- 18 g
- Sugar
- 1 g
- Calories
- 190
Protein
1515MIDThe 15g of protein comes from a plant blend: soy, pea, and fava bean isolates. Blending these improves amino acid balance compared with any single plant protein—soy helps cover sulfur‑amino‑acid gaps common in pea and fava—though isolates are highly refined and soy is an allergen for some. Protein lands around the category middle, solid for a vegan bar without dairy.
Fat
69LOWFat here is modest and comes mainly from cocoa butter (a saturated fat rich in stearic acid, which is relatively neutral for LDL) plus a little sunflower oil (unsaturated). At 6.4g, it gives a creamy melt without turning the bar heavy or oily. This is a light‑fat profile with a mix of saturated and unsaturated sources.
Carbs
1820MIDMost carbs are engineered rather than from whole grains: soluble corn fiber and oligofructose add fiber and bulk; maltitol (a sugar alcohol) and glycerin provide sweetness and chew; small amounts of rice flour and tapioca starch contribute the doughy bite. Expect a smoother blood‑sugar response than a sugar‑sweetened bar, but these are refined carb sources and polyols/prebiotic fibers can bother sensitive stomachs. Think steadier energy, not a whole‑food carb base.
Sugar
14LOWSugar is very low at 0.6g because sweetness is supplied by a sugar alcohol and a high‑intensity sweetener (maltitol and stevia), with glycerin and oligofructose adding mild sweetness. That keeps blood sugar lower than a typical candy‑like bar, though some people get GI rumblings from sugar alcohols or prebiotic fibers if they overdo it. The sweetness is ‘low‑sugar by design,’ not fruit‑based.
Calories
190210MIDAt 190 calories—below the bar average—the count stays in check because fat is restrained and much of the sweetness comes from fiber and sugar alcohols, which bring fewer calories than sugar. Energy is fairly balanced: a strong share from protein, another from the carbohydrate system (including low‑digestible fibers and maltitol), and a smaller portion from cocoa butter and sunflower oil. It’s a lighter take for a chocolate‑dough style bar.
Vitamins & Minerals
No standout vitamins or minerals are listed above 10% Daily Value. Any small contributions likely come from cocoa (minerals such as magnesium/iron) and sunflower oil (vitamin E), but this bar isn’t fortified—the draw is its macros, not a vitamin blend.
Additives
This is a modern low‑sugar recipe: glycerin keeps it soft, a sugar alcohol plus stevia replace most sugar, soluble corn fiber and oligofructose add fiber and bulk, and tiny amounts of lecithin and xanthan gum steady the texture. These are highly refined ingredients chosen for sweetness control and shelf‑stable chew. If your gut is sensitive to polyols or prebiotic fibers, start with one bar and see how you feel.
Ingredient List
Defatted soybean flakes
Yellow peas
Fava bean seeds
Fats and oils
Corn or wheat
Chicory root
Cocoa beans
Sunflower seeds
Cacao beans
Corn starch (maize)
What are people saying?
Sources
Range
“I feel the opposite! I absolutely love them now, they’re so fudgy and chewy!”
“Never tried the old ones... But the "new" ones I tried are amazing!! They're my new favourite thing 👌”
“My favorite are Misfits bars. 15g of protein and no sugar and they're tasty for an afternoon snack”
Main Praise
Taste routinely tops the compliments. On Reddit, a fan called the newer bars “so fudgy and chewy,” and another said they’re “amazing” and a new favorite.
Amazon reviewers echo that it’s “actually yummy,” often reaching for it instead of cookies when the sweet tooth hits. Food media largely agrees: Eat This, Not That!
names Misfits among the best‑tasting vegan options, and the Evening Standard leans hard into the “scrumptious” candy‑bar comparison. For a plant‑based bar, 15g of protein at 190 calories is a friendly trade, and the chocolate‑coated, soft‑center format helps mask the chalkiness that plagues many pea‑based bars.
If you’ve been burned by dry, dusty vegan protein, this one feels like a small victory.
Main Criticism
Texture divides the room. A chunk of longtime buyers preferred Misfits’ older, crunchier formula; some now describe the updated bar as mushy or taffy‑like, even saying it “hurt my teeth.
” A few Amazon reviews complain of a chemical or stevia‑forward aftertaste, and there are scattered reports of dryness in certain flavors. The sweetness system—maltitol (a sugar alcohol), stevia, and fiber syrups—keeps sugar extremely low, but it can bother sensitive stomachs.
And while many find the value fair, others on Reddit flag the price and mention inconsistent boxes—great one time, less so the next.
The Middle Ground
So where does the truth land? If you’re “Team Fudge,” Misfits Cookie Dough feels like a win: soft center, chocolate shell, clear dessert energy without a big sugar load.
If you’re “Team Crunch,” or you want a subtler sweetness, you may side with the folks calling it gummy or too sweet. Bon Appétit’s panel liked Misfits but ultimately preferred Barebells for flavor and protein per bar—fair context, though Barebells isn’t vegan, so it’s not apples‑to‑apples.
The macros here are sensible for a plant bar—15g protein, 190 calories, 1g sugar—but that low sugar is achieved with a system of maltitol and stevia plus refined fibers. For many, that means steadier energy and good taste; for some, it means aftertaste and occasional GI grumbles.
One Redditor’s “fudgy and chewy” is another’s “generic chewy protein bar. ” Both can be true, depending on your expectations and your gut.
What's the bottom line?
Misfits Cookie Dough is a dessert‑leaning vegan protein bar that mostly delivers on the promise: 15g of plant protein, 190 calories, and a chocolate‑coated, soft center people actually enjoy. It’s a smart pick if you’re dairy‑free and want something that feels like a treat rather than a chore. The trade‑off for that ultra‑low sugar is a sweetness system built on maltitol, stevia, and refined fibers.
That’s not inherently better or worse—just different. If those ingredients sit well with you, you’ll likely love the rich, chewy bite. If you prefer crunchy textures, minimal‑ingredient bars, or you’re sensitive to sugar alcohols, this won’t be your everyday driver.
Everyone else: chill it if you want a firmer bite, pair it with fruit or a latte to round out the snack, and enjoy the fact that a vegan bar can taste this close to candy. Condensed listicle take: Misfits Cookie Dough packs 15g protein into a triple‑layer, vegan, chocolate‑coated bar with just 1g sugar and 190 calories.
Expect fudgy‑chewy dessert vibes; skip it if sugar alcohols or stevia aftertaste bug you. Best for dairy‑free snackers who want a sweet‑tooth fix that still pulls its weight.