Misfits
Cookie Butter
TL:DR
In 2 Sentences
A vegan, gluten‑free, cookie‑butter–flavored bar that delivers dessert-like taste with 15g protein and very low sugar—without stevia or sucralose.
When to choose Misfits Cookie Butter
Best for plant‑based snackers who want a sweet, candy‑bar‑style bite after the gym or with coffee, and who tolerate sugar alcohols well.
What's in the Misfits bar?
Misfits’ Cookie Butter Protein Bar builds its 15 grams of protein on a plant blend—pea protein isolate plus soy protein isolate—then layers in cocoa butter, unsweetened chocolate, and a touch of sunflower oil for that creamy, cookie‑style finish.
Carbs run higher than average, but the bar keeps sugar strikingly low by leaning on refined fibers and sugar alcohols instead of syrupy sweeteners. The speculoos‑like cookie‑butter character comes primarily from natural flavors over a cocoa base.
If you want a vegan, gluten‑free bar that reins in sugar without artificial high‑intensity sweeteners, this is a thoughtful (if fairly processed) formula—just know that the fiber‑plus‑polyol combo doesn’t suit every stomach.
- Protein
- 15 g
- Fat
- 7 g
- Carbohydrates
- 24 g
- Sugar
- 1 g
- Calories
- 190
Protein
1515MIDProtein comes from a duo of pea protein isolate and soy protein isolate—two concentrated plant proteins that complement each other’s amino acid gaps for a more complete profile. At 15 grams (about mid‑pack among bars), it’s plenty for a snack, and the isolates keep sugar and fat low around the protein. These are highly refined ingredients, which is how Misfits fits meaningful protein into a compact, dairy‑free bar.
Fat
79MIDMost fat here comes from cocoa butter (the natural fat in chocolate) with a little help from sunflower oil and the chocolate itself. That mix brings some saturated fat from cocoa butter and unsaturated fat from sunflower oil; at 7 grams (below average), it’s enough to satisfy without feeling heavy. If you’re watching omega‑6s, remember standard sunflower oil is on the higher side—balancing with omega‑3s elsewhere is a smart move.
Carbs
2420MIDThe 24 grams of carbs come largely from refined fibers and sugar‑reduced sweeteners—soluble corn fiber (a digestion‑resistant fiber made from corn), oligofructose (a prebiotic fiber from chicory), and maltitol (a sugar alcohol)—with small amounts of rice flour and tapioca starch for structure. This shifts the bar toward steadier energy than a sugar‑syrup bar, though quickly fermented fibers and polyols can cause gas or urgency in sensitive guts. Carb total is higher than average, but much of it is ‘lower‑impact’ carbohydrate rather than simple sugar.
Sugar
14LOWSugar is kept to just 1 gram; sweetness comes mainly from maltitol (a sugar alcohol) plus small contributions from glycerin and oligofructose, with a bit from the chocolate. That avoids artificial high‑intensity sweeteners, but sugar alcohols can bother some people if they eat multiple bars or larger servings. If you prefer sweetness from whole foods like fruit or honey, this skews more engineered than pantry‑simple.
Calories
190210MIDAt 190 calories (on the lighter side for a protein bar), energy is split across moderate protein, modest fat, and a larger carb portion. Because several carbs are fibers and sugar alcohols, they contribute fewer calories than sugar, which helps keep the total down. Think snack‑sized fuel rather than a full meal replacement.
Vitamins & Minerals
Iron lands at about 10% of daily value, likely contributed by the pea/soy proteins and cocoa. Beyond that, the bar isn’t fortified—this is a protein‑and‑fiber play rather than a multivitamin in bar form.
Additives
To hit low‑sugar texture and taste, the formula uses several refined helpers: glycerin to keep the bar soft, soluble corn fiber and oligofructose to add fiber and bulk, lecithins to help fats and water play nicely, and a pinch of xanthan gum for stability. These are common in sugar‑reduced bars and do their jobs well, but they’re far from whole‑food ingredients. If your digestion is sensitive, the combo of prebiotic fibers plus polyols is the piece to test slowly.
Ingredient List
Yellow peas
Defatted soybean flakes
Fats and oils
Corn or wheat
Chicory root
Cocoa beans
Sunflower seeds
Cacao beans
Rice grain (Oryza sativa)
Corn starch (maize)
What are people saying?
Sources
Range
“I feel the opposite! I absolutely love them now, they’re so fudgy and chewy!”
“Never tried the old ones... But the "new" ones I tried are amazing!! They're my new favourite thing 👌”
“My favorite are Misfits bars. 15g of protein and no sugar and they're tasty for an afternoon snack”
Main Praise
Taste leads the fan club. A sizeable chunk of reviewers describe Misfits as a sweet, fudgy chew that feels more like a treat than a “health” bar, with several calling it their go‑to afternoon snack.
Texture gets love too: when it hits right, it’s soft without the drywall feel many plant bars have, and some flavors add a bit of contrast that reads candy‑bar‑adjacent. Nutrition folks have also highlighted Misfits as one of the better‑tasting vegan options with sensible macros—moderate protein, low sugar, and meaningful fiber—especially for people who avoid high‑intensity sweeteners.
In short, if your priority is a vegan bar that satisfies a cookie‑butter sweet tooth without a sugar dump, this lands squarely in that lane.
Main Criticism
There’s a chorus about inconsistency and texture drift. After a reformulation, some long‑time fans say the bars can eat “mushy,” while others find them oddly sticky or even a little tooth‑tugging.
A minority report an off or “chemical” note in certain flavors, the kind of taste that divides palates with engineered low‑sugar formulas. Price comes up as a sticking point for casual snackers.
And while the 15g of protein is solid, athletes who want a 20‑plus‑gram hit may feel it’s more snack than recovery anchor. Finally, the sweetness strategy—maltitol plus quick‑to‑ferment fibers—won’t agree with every gut, especially if you have multiple bars in a day.
The Middle Ground
Put the praise and pushback side by side and a picture emerges: Misfits is engineered to taste like dessert, and for many it succeeds spectacularly. A dietitian‑review roundup even calls it one of the best‑tasting vegan bars, while Reddit reactions range from “so fudgy and chewy” to “generic chewy protein bar.
” That gap likely tracks two things: personal tolerance for sugar alcohols/fibers and texture expectations after Misfits’ formula changes. Bon Appétit’s tasters preferred Barebells overall for flavor and protein, which is fair—but Barebells is dairy‑based, so that’s not an apples‑to‑apples swap for vegans.
On the flip side, Redditor “unknown” declaring “Misfits sucks” and shouting out another brand isn’t exactly a sensory analysis; it’s a vibe check (and maybe a Monday). If you like a soft, candy‑bar chew and avoid stevia or sucralose, Misfits is one of the more convincing vegan options.
If you need ultra‑simple ingredients, a firmer bite, or zero sugar alcohols, you’ll want to look elsewhere—or at least chill the bar to firm the texture and start with one to see how you feel.
What's the bottom line?
Misfits Cookie Butter is a dessert‑leaning vegan protein bar that threads a rare needle: 15g of plant protein, 190 calories, and only 1g of sugar, all without stevia or sucralose. When it lands, the experience is genuinely fun—sweet, fudgy, cookie‑butter vibes in a format that’s easier to justify than a candy bar. The trade‑offs are the ones you’d expect from a low‑sugar, plant‑protein formula: it’s fairly processed, it contains soy, the texture can vary from soft to a bit tacky, and the maltitol‑plus‑fiber combo can be a digestive no‑go for some.
Quick take: A tasty, vegan, candy‑bar‑style snack with 15g protein and very low sugar. Grab it if you want a sweet tooth fix without stevia; skip it if your stomach is sensitive to sugar alcohols or you avoid soy. Start with a single bar before you commit to a case.