Maximuscle
White Chocolate Coconut
TL:DR
In 2 Sentences
A candy‑bar experience (white‑chocolate coating, real coconut bits) with restrained sugar and moderate calories, built on a milk‑forward protein blend and sweetened with a sugar alcohol plus a tiny lift of sucralose.
When to choose Maximuscle White Chocolate Coconut
Reach for it when you want a dessert‑leaning post‑workout or afternoon snack that keeps sugar low without feeling austere. Best for coconut lovers who do fine with sugar alcohols and are happy with 15g of protein rather than a mega dose.
What's in the Maximuscle bar?
Maximuscle’s White Chocolate Coconut Protein Bar marries a dairy‑led protein blend with a confection-style coating. The protein comes first from milk proteins (calcium caseinate and whey isolate), with soy protein isolate lending backup and a little collagen for texture.
Carbs are on the lower side for the category and sugars stay low, thanks to sugar alcohols and a tiny dose of artificial sweetener. Fat lands a bit higher, driven by cocoa butter and coconut, which is exactly what delivers the white‑chocolate snap and tropical richness.
Flavor-wise, cocoa butter, milk powder, and vanilla build the white‑chocolate base, while real coconut flakes, coconut cream pieces, and coconut milk powder supply the coconut note.
- Protein
- 15 g
- Fat
- 11 g
- Carbohydrates
- 15 g
- Sugar
- 2 g
- Calories
- 195
Protein
1515MIDProtein comes from a blend of milk proteins—calcium caseinate and whey protein isolate—plus soy protein isolate, with a touch of collagen. The dairy‑and‑soy combo provides complete, highly digestible amino acids; collagen mostly softens texture and bumps the number but isn’t a complete protein on its own. At 15 grams (mid‑pack for bars), you’re getting a moderate dose with strong quality.
Fat
119MIDThe 11 grams of fat are driven by cocoa butter and coconut (milk powder, cream, flakes), with a little shea—plant fat used in confectionery—balanced by some rapeseed (canola) oil. This mix creates that white‑chocolate melt and coconut creaminess but skews more saturated than nut‑ or olive‑oil‑based bars. If you’re watching LDL, keep total daily saturated fat in mind.
Carbs
1520LOWMost of the 15 grams of carbs are engineered rather than from whole grains or fruit: a sugar alcohol (maltitol) and glycerin provide bulk and sweetness, while tapioca starch adds body. This generally means a gentler sugar rise than straight sugar, though tapioca digests quickly and larger polyol intakes can bother sensitive stomachs. The bar’s protein and fat help steady the overall energy release.
Sugar
24MIDOnly 1.9 grams of sugar appear on the label, mostly from natural lactose in dairy and a little from coconut. Sweetness instead comes from a sugar alcohol (maltitol) for bulk and sucralose for an intense finishing lift—both highly refined, which lowers sugar but increases processing. If polyols upset your stomach, note your personal tolerance.
Calories
195210MIDAt 195 calories (below the category average), energy is split largely between protein and fat, with a modest contribution from carbs. Using polyols instead of sugar trims some calories while preserving sweetness and a soft bite. It’s satisfying for the size without tipping into ‘dessert’ territory.
Vitamins & Minerals
No standout vitamins or minerals are highlighted here. Any calcium likely comes from the milk proteins with a small assist from calcium carbonate, and coconut contributes trace minerals like manganese. Think of this bar as focused on macros rather than micronutrient fortification.
Additives
This formula leans on functional additives typical of low‑sugar bars: a sugar alcohol (maltitol) and glycerin to sweeten and keep it soft, soy lecithin to emulsify the coating, a pinch of sucralose for a clean sweet finish, and calcium carbonate for stability. They do their jobs well, though they’re highly refined rather than pantry‑simple. If minimal processing matters to you, clock this as a more engineered bar.
Ingredient List
Cow's milk casein
Cow's milk whey
Corn or wheat
Mature coconut fruit endosperm
Shea tree kernels
Cow's milk
Cocoa beans
Bovine, porcine, fish, chicken tissues
Fats and oils
Defatted soybean flakes
What are people saying?
Sources
Range
“I recently discovered maximuscle high protein bars and I love them!! Only £1 a pop at sainsburys but I think they were on sale hehe”
“I like the Maxi Nutrition creamy core protein bars. My fav is the peanut caramel; 181 cals, 15g protein, and gives me that sugar hit without being loads of sugar.”
Main Praise
Taste and texture lead the applause. Independent reviews of Maximuscle’s Promax range consistently call out a chocolate‑bar feel that still fits a recovery brief, and the coconut‑white‑chocolate combo plays perfectly into that promise.
Cyclist’s Jack Elton‑Walters praised the line for being tasty and handy after rides, and Gymtalk’s Will Kennard went so far as to say they’re “really damn nice,” especially on texture. Over on Reddit, user animalwitch likes the brand for hitting a sweet spot—satisfying without piling on sugar—while autecouture simply celebrated finding them on sale and loving the result.
For this specific flavor, the numbers help: 195 calories with 15 grams of complete protein from milk and soy, plus that creamy, treat‑like finish that curbs cravings without turning into a sugar bomb.
Main Criticism
Sweetness can be polarizing. Even fans who praise the taste note that some flavors in the line skew very sweet, and this white‑chocolate profile leans that way by design.
The tradeoff for low sugar is heavy reliance on refined sweeteners like maltitol and a dash of sucralose, which some people find cloying—and which can upset sensitive stomachs when eaten in larger amounts.
Price is another recurring gripe across articles: bars are convenient but costlier per serving than powders. A smaller but important footnote: this formula includes collagen, so it’s not vegetarian, and it isn’t certified gluten‑free.
Finally, Redditors have flagged occasional discrepancies between online and on‑pack macros across flavors or generations—another reason to scan the label before you buy.
The Middle Ground
Here’s the tension in one sentence: it tastes like dessert, but it behaves like a sensible snack. Reviewers who want a purist, minimally processed ingredient list won’t find it here; the sweetness and texture depend on confectionery fats and engineered sweeteners.
Yet that’s exactly what makes it work for many people. The milk‑and‑soy protein blend is solid, giving you 15 grams of complete protein—less than the 20‑gram versions some articles tested, but still meaningful for a snack.
Saturated fat runs higher than nut‑based bars because white chocolate and coconut bring cocoa butter and coconut cream along for the ride; if you’re watching LDL, that’s worth tracking.
As for sweetness complaints, they’re valid and subjective: one Redditor calling the brand “okay I guess” sits right next to another who says it nails the craving without loads of sugar.
The truth is in your palate—and your gut’s tolerance for maltitol.
What's the bottom line?
Maximuscle’s White Chocolate Coconut bar walks a smart line. If you want a post‑gym or mid‑afternoon sweet fix that doesn’t obliterate your macros, this delivers: 195 calories, 15 grams of quality protein, and the kind of creamy coconut‑white‑chocolate payoff usually reserved for the candy aisle. You’re trading cane sugar for sweeteners, which keeps sugar low but ups the processing and the chance of GI grumbles if you’re sensitive to sugar alcohols.
It’s not a minimalist bar and not a vegetarian one, but it is a convenient, crave‑satisfying option with respectable nutrition for its size. If you need 20–30 grams of protein in one go, look to a shake or a heftier bar. If you want a treat‑leaning protein snack that plays nicely with your day, this is an easy yes—especially if coconut makes you happy.
Condensed listicle take: A dessert‑leaning pick with discipline—195 calories, 15g protein, and a convincing white‑chocolate coconut finish. rescue if you tolerate sugar alcohols; skip if you want vegetarian or minimalist ingredients.