Maximuscle
Chocolate Fudge (Better Choice)
TL:DR
In 2 Sentences
One of the few under‑100‑calorie chocolate bars built on complete milk proteins with just 1g of sugar, delivering a genuinely fudge‑like bite thanks to cocoa and shea butter. It reads dessert, eats snack, and quietly tops up your protein.
When to choose Maximuscle Chocolate Fudge (Better Choice)
Reach for it when you want a light, low‑sugar chocolate fix between meals or a small post‑workout top‑up without committing to a 200‑calorie brick. Best for people who value taste and portion control over max protein per bar.
What's in the Maximuscle bar?
Maximuscle’s Chocolate Fudge Protein Bar keeps things intentionally light: 94 calories and a snack‑size 7. 5g of protein built on milk proteins (calcium caseinate and whey protein isolate) with a little collagen for softness.
The fudgey chocolate profile comes from real cocoa components—cocoa mass, cocoa butter, and fat‑reduced cocoa powder—rounded with vanilla and a pinch of salt.
Sweetness mostly skips table sugar, leaning instead on maltitol (a sugar alcohol that tastes like sugar but brings fewer calories) plus a tiny dose of sucralose, with glycerin to keep the bar moist.
Carbs are low and largely refined (rice flour and some milk lactose), while fats mix chocolate‑style saturated fats (cocoa and shea butter) with a touch of unsaturated rapeseed (canola) oil. It’s a tidy, chocolatey pick when you want a controlled treat with some protein—not a meal replacement.
- Protein
- 8 g
- Fat
- 5 g
- Carbohydrates
- 8 g
- Sugar
- 1 g
- Calories
- 94
Protein
815LOWProtein comes primarily from milk proteins—calcium caseinate and whey protein isolate—which deliver complete, highly digestible amino acids; collagen peptides appear too, helping texture but not counting as a complete protein. You’ll also see smaller dairy contributors like whole milk powder and whey powder. At 7.5g per bar (low versus most protein bars), think of this as a modest top‑up of quality dairy protein rather than a full post‑workout dose.
Fat
59LOWMost fat is from cocoa butter and shea butter—solid plant fats rich in stearic acid—balanced by a little rapeseed (canola) oil for unsaturated smoothness. The 4.7g total is on the lighter side, just enough to carry chocolate flavor and give a fudge‑like bite. Expect more saturated fat than a nut‑based bar, but largely as stearic, which research suggests is relatively neutral for LDL cholesterol.
Carbs
820LOWWith 7.8g carbs, this bar keeps the dose small and relies on refined sources: rice flour for structure and a bit of natural milk lactose from dairy powders. Sweetness and chew come mostly from maltitol (a sugar alcohol) and glycerin (a plant‑derived moisture holder), so you avoid a big sugar hit. These aren’t “whole‑food” carbs, but the portion is small and should feel steadier than a syrup‑sweet bar.
Sugar
14LOWOnly 0.8g sugar shows up because sweetness is handled by maltitol (a sugar alcohol that provides bulk and fewer calories than sugar) and a tiny amount of sucralose, with glycerin keeping the bar soft. The little sugar present is largely lactose from milk ingredients. If you’re sensitive to sugar alcohols, the serving is modest, but it’s still worth noting your own tolerance.
Calories
94210LOWAt 94 calories, this is genuinely light. Energy is spread across modest protein, a small amount of chocolate‑style fats, and low carbohydrates (including polyols), so it eats like a controlled chocolate snack rather than a meal. Ideal when you want a sweet bite with some protein, not a full refuel.
Vitamins & Minerals
No standout vitamins or minerals pop above 10% Daily Value. Dairy proteins contribute small amounts of calcium and B‑vitamins, and cocoa adds traces of magnesium and iron, but these are minor in such a low‑calorie bar. Think of it as chocolate‑plus‑protein, not a micronutrient source.
Additives
Expect a few modern helpers: maltitol and a touch of sucralose for sweetness with little sugar, glycerin to keep the bar moist, and soy lecithin to keep the chocolate smooth. These are highly refined ingredients used for texture and taste more than nutrition—a short, functional list typical of low‑sugar chocolate bars.
Ingredient List
Cow's milk casein
Cow's milk whey
Corn or wheat
Sugar cane and sugar beet
Bovine, porcine, fish, chicken tissues
Cow's milk
Cocoa beans
Fats and oils
Shea tree kernels
Ground roasted cocoa bean nibs
What are people saying?
Sources
Range
“I recently discovered maximuscle high protein bars and I love them!! Only £1 a pop at sainsburys but I think they were on sale hehe”
“I like the Maxi Nutrition creamy core protein bars. My fav is the peanut caramel; 181 cals, 15g protein, and gives me that sugar hit without being loads of sugar.”
Main Praise
Across the Maximuscle bar range, taste keeps winning people over.
Cyclist’s Jack Elton‑Walters likened the line to a proper chocolate bar, while Gymtalk called the texture “soft and chewy” and the flavors crave‑worthy—sentiments that track with a chocolate‑forward profile like this one.
Several UK Redditors echo that the brand’s bars scratch the sweet‑tooth itch without dumping in sugar, which is very much the design here: cocoa‑driven chocolate flavor, minimal sugar, and sweetness handled by modern sweeteners.
Convenience is another throughline in reviews and articles—no shaker, no fridge, just a tidy wrapper and an honest portion.
And the macros suit the purpose: roughly 8g of high‑quality milk protein in under 100 calories is a rare, tidy way to turn “just a chocolate break” into something a bit more supportive.
Main Criticism
If you’re hunting for a heavy post‑workout hit, this bar is not it; the protein is modest, more of a top‑up than a full refuel.
Sweetness can divide the room, too—maltitol and a touch of sucralose keep sugar low, but some people find the result a little too sweet or notice a sugar‑alcohol aftereffect, especially if they eat multiple bars.
Cost per gram of protein tends to be higher with bars than powders (several reviewers across outlets note this generally for the brand), and a Reddit thread highlighted that calorie and protein numbers vary across Maximuscle bar variants—so double‑check the label for this specific flavor and size.
Finally, collagen is in the mix, which means it isn’t vegetarian, and it contributes to the protein count despite not being a complete protein.
The Middle Ground
So is it a chocolate treat with benefits or a protein bar in disguise? The truth sits happily in the middle.
Fans like Gymtalk who rave about the brand’s chocolatey chew and “proper treat” feel are likely to love the fudge‑first personality here; if you’re more sugar‑sensitive, you might agree with the reviewer who found the line a bit on the sweet side—pairing with coffee helps.
The macros are honest about the job to be done: about 8g of complete dairy protein from casein and whey (with some collagen for texture) won’t anchor a hard training recovery on its own, but it’s a smart, portion‑controlled nudge in the right direction.
Redditor animalwitch praised a different Maximuscle bar for delivering that “sugar hit” without loads of sugar; this flavor does the same trick, just in a lighter, under‑100‑cal format. If sugar alcohols bother you, one bar will likely be fine—but three in a row on an empty stomach is a different story.
In short, those who want a macro‑savvy chocolate bite will be pleased; those expecting a 20g protein slab should pick another bar in the Maximuscle lineup or add a shake.
What's the bottom line?
Maximuscle Chocolate Fudge (Better Choice) is a tidy answer to a familiar dilemma: you want real chocolate, but you also want to walk away feeling like you did something vaguely responsible. At 94 calories with about 8g of dairy protein and only 1g of sugar, it’s a treat that quietly contributes—more supportive than a regular chocolate bar, less committal than a meal‑replacement. It won’t please everyone.
If you’re sensitive to sugar alcohols or prefer less sweetness, proceed thoughtfully. If you want a bigger protein payload, choose one of Maximuscle’s higher‑protein bars or add yogurt or a shake alongside it. But for an everyday, handbag‑ or desk‑drawer‑friendly chocolate fix that doesn’t hijack your day’s macros—and isn’t pretending to be anything more—this is an easy, satisfying win.