Maximuscle
Chocolate Cookie and Milk
TL:DR
In 2 Sentences
Dessert‑like taste and a creamy core with 16g of dairy‑led protein, just 2 grams of sugar, and 188 calories—achieved with maltitol plus a pinch of sucralose.
When to choose Maximuscle Chocolate Cookie and Milk
Best for post‑workout or afternoon cravings when you want something that feels indulgent yet stays moderate on calories—provided you tolerate sugar alcohols.
What's in the Maximuscle bar?
Maximuscle’s Chocolate Cookie and Milk bar leans on a dairy-first protein blend—casein and whey—backed by a little soy and collagen to land a solid, mid‑pack 16 grams of protein with a creamy bite.
The low sugar is achieved not with fruit but with modern sweeteners (chiefly maltitol and a tiny dose of sucralose), while the chocolate‑and‑milk character comes from cocoa powder/cocoa butter and a milky cream filling made with shea butter, whole milk powder, and vanilla.
You end up with lower‑than‑average calories for a protein bar, moderate fat, and carbs that are more engineered than from whole grains—useful for steady sweetness without a sugar rush, though folks sensitive to sugar alcohols may want to test their tolerance.
- Protein
- 16 g
- Fat
- 9 g
- Carbohydrates
- 15 g
- Sugar
- 2 g
- Calories
- 188
Protein
1615MIDMost of the 16g protein comes from milk proteins—calcium caseinate (slow‑digesting) and whey protein isolate (fast‑digesting)—a complete, highly digestible duo. Smaller amounts of soy protein isolate (also complete) and collagen peptides appear too; collagen helps texture but isn’t a complete protein, so the dairy leads the quality story. Net effect: a dairy‑anchored, well‑rounded amino acid profile with a slightly‑above‑average protein hit.
Fat
99MIDFat is driven by shea butter and cocoa butter, with a little sunflower oil. That means a mix of saturated stearic and oleic fats (from shea/cocoa) plus unsaturated fat from sunflower; stearic acid is a saturated fat but is generally considered neutral for LDL compared with palmitic. The total fat sits around mid‑pack—enough to deliver a creamy core without tipping into heaviness.
Carbs
1520LOWCarbs come mainly from maltitol (a sugar alcohol that sweetens with fewer calories), glycerin (a moisture‑holding, lightly sweet syrup from plant oils), and a bit of tapioca starch refined from cassava. These are refined rather than whole‑food carbs, designed to keep sugar low and blood sugar steadier than table sugar—especially alongside the bar’s protein and fat. If you’re sensitive to polyols, know that maltitol can cause GI rumbling at higher intakes.
Sugar
24MIDSugar is very low because sweetness is provided primarily by maltitol (a bulk sugar alcohol) and a tiny dose of sucralose (a high‑intensity sweetener), with a little natural lactose from the dairy ingredients. That keeps label sugars down without turning to fruit. The trade‑off is a more processed sweetener profile and, for some, potential GI sensitivity to polyols.
Calories
188210LOWCalories are lower than many protein bars, with most energy coming from the milky protein blend and the confectionery fats (shea/cocoa butter), and a smaller share from engineered carbs. Using maltitol and glycerin trims sugar‑driven calories while keeping sweetness and softness. It’s a compact, macro‑balanced snack rather than a meal replacement.
Vitamins & Minerals
No standout vitamins or minerals are listed above 10% Daily Value. You’ll get small background amounts of calcium and B vitamins from the dairy and a touch of vitamin E from sunflower oil, but this bar is built for macros, not micronutrient enrichment.
Additives
Expect a modern bar toolkit: maltitol and sucralose for low‑sugar sweetness, glycerin to keep the center soft, and soy lecithin to help fats and water play nicely. These are highly refined, functional ingredients that deliver texture and taste consistency. If you prefer minimally processed sweeteners, this profile may feel more engineered.
Ingredient List
Cow's milk casein
Cow's milk whey
Corn or wheat
Sugar cane and sugar beet
Bovine, porcine, fish, chicken tissues
Shea tree kernels
Cow's milk
Cow's milk whey byproduct
Soybeans
Cocoa beans
What are people saying?
Sources
Range
“I recently discovered maximuscle high protein bars and I love them!! Only £1 a pop at sainsburys but I think they were on sale hehe”
“I like the Maxi Nutrition creamy core protein bars. My fav is the peanut caramel; 181 cals, 15g protein, and gives me that sugar hit without being loads of sugar.”
Main Praise
Taste and texture are the headline. Multiple reviewers over the years have praised the Promax line for feeling like a real chocolate treat rather than a chore, and this flavor leans into that creamy, cocoa‑rich profile.
Redditor animalwitch summed it up well: it “gives me that sugar hit without being loads of sugar,” which is exactly the brief here. Convenience is another big win—no shaker, no blender, just a reliable 16g protein top‑up that fits in a gym bag.
For a bar at 188 calories, it lands in a sweet spot for recovery snacks or sensible desserts. And while flavors vary across the range, the through‑line is a polished, confectionery‑style texture that many find genuinely satisfying.
Main Criticism
Sweetness can run high for some palates; several reviewers note that while it tastes like a chocolate bar, it also leans decidedly sweet.
Cost comes up frequently too—versus protein powders, bars are a pricier way to get protein grams, and the Promax range isn’t known for bargain pricing (unless you catch a supermarket promo, as Redditor autecouture did).
The low sugar is achieved with maltitol and a dash of sucralose, a trade‑off that some guts won’t love; sugar alcohols can cause GI grumbling, especially if you stack them with other polyol‑heavy foods.
Finally, if you prioritize short, whole‑food ingredient lists, this is a more engineered build and won’t fit that philosophy.
The Middle Ground
So where does the truth land? This bar isn’t trying to be a date‑and‑nut purist; it’s aiming to be a dessert‑adjacent, macro‑savvy treat.
On that score, it largely succeeds: 16g of high‑quality dairy protein, a genuinely enjoyable chocolate‑and‑cream bite, and calories that stay under 200. The flip side is the very thing that enables the experience—maltitol and friends—won’t be for everyone.
If you’re polyol‑sensitive, try half first and see how you fare.
And while Reddit user animalwitch got the sugar‑hit satisfaction they wanted, another commenter found the brand “okay,” which is fair: if your benchmark is minimal ingredients or subtle sweetness, you’ll likely look elsewhere.
The pragmatic view: it’s a confectionery‑style protein bar done well, with the predictable trade‑offs of that category.
What's the bottom line?
Maximuscle’s Chocolate Cookie and Milk is for the lifter or desk‑bound snacker who wants a chocolate bar experience with a meaningful protein bump. At 188 calories and 16g of protein, it fits neatly after a workout or as an afternoon sweet fix that doesn’t blow up your day. The protein quality leans strong thanks to casein and whey, bolstered by a bit of soy; collagen appears mainly for texture and isn’t a complete protein, but the dairy blend covers that.
Know the caveats: sweetness is dialed up, the ingredient list is engineered rather than rustic, and maltitol can be a digestive wildcard. It also contains milk and soy and isn’t vegetarian due to collagen.
If you’re good with those terms, this bar delivers exactly what it promises—dessert energy with better macros. If not, you’re better off with a fruit‑sweetened bar or a simpler ingredient list and a side of patience for your cravings.