Maximuscle
Blueberry Muffin
TL:DR
In 2 Sentences
A dessert-leaning, creamy-core bar with real blueberry notes that keeps sugar around 2g while delivering a balanced 15g of milk-derived protein (whey + casein) and a lighter 191 calories.
When to choose Maximuscle Blueberry Muffin
A sweet-tooth-friendly afternoon snack or post‑workout bite when you want moderate protein and lower sugar without a heavy, 250‑calorie brick—best for folks who do fine with dairy and modern sweeteners.
What's in the Maximuscle bar?
Maximuscle’s Blueberry Muffin Protein Bar pairs bakery‑style flavor with a pragmatic build: a milk‑protein blend (calcium caseinate + whey protein isolate) plus a little collagen for texture, a creamy core set with shea and cocoa butter, and sweetness steered mostly by sugar‑reduced sweeteners.
Real blueberries and natural vanilla do the muffin work, while milk powders and almonds round out the bite.
The result: 15g protein with very low sugar, moderate fats, and calories that land on the lighter side for a protein bar—more engineered low‑sugar carbs than oat‑or‑date style energy, with a dairy‑led protein profile.
- Protein
- 15 g
- Fat
- 10 g
- Carbohydrates
- 15 g
- Sugar
- 2 g
- Calories
- 191
Protein
1515MIDProtein comes mainly from milk proteins—calcium caseinate and whey protein isolate—supported by a smaller dose of collagen hydrolysate. That dairy duo is complete and digestible (whey is quick; casein is slower), while collagen helps texture but doesn’t count as a complete protein on its own. With 15g per bar, it’s a mid‑range hit you can comfortably build on with meals.
Fat
109MIDThe 10g of fat come from a creamy filling built on shea butter and cocoa butter, with support from sunflower oil and almonds. That means a mix of saturated plant fats (largely stearic/oleic) and unsaturated fats from almonds and sunflower oil. It’s a moderate amount that helps with satiety, though anyone limiting saturated fat should keep an eye on their daily total.
Carbs
1520LOWThese are engineered, low‑sugar carbs rather than grain‑ or tuber‑based: maltitol (a sugar alcohol) and glycerin provide most of the 15g of carbs, with smaller contributions from milk lactose and a touch from real blueberries. This combo usually yields a smaller sugar spike than table sugar, though some people get GI rumbling from sugar alcohols if they overdo it. If you prefer whole‑food carb sources, this isn’t that style of bar.
Sugar
24MIDOnly 1.9g of sugar appears on the label because sweetness comes mainly from maltitol (a lower‑calorie sugar alcohol) plus a tiny lift from sucralose (a high‑intensity sweetener). The remaining sugars are largely lactose from dairy and a little from blueberries—not spooned‑in sugar. If you’re sensitive to sugar alcohols, start with one bar and see how you feel.
Calories
191210MIDAt 191 calories, it’s lighter than many protein bars, with energy split among dairy proteins, a creamy fat core, and lower‑sugar carbs. Fats from shea/cocoa butter contribute a good share, while 15g protein adds steady staying power. Carbs contribute too, but because much of the sweetness comes from sugar alcohols, the glycemic punch is smaller than a sugar‑sweet snack.
Vitamins & Minerals
Don’t expect a multivitamin in disguise—there’s no added vitamin/mineral blend flagged here. Any micronutrients are incidental: dairy can bring some calcium and riboflavin, almonds add a bit of vitamin E, and blueberries contribute polyphenols more than measurable DV. Nice extras, just not the headline.
Additives
You’ll see a few modern helpers: sugar alcohols (maltitol) and glycerin for sweetness and softness, sucralose for a precise sweet finish, and soy lecithin to keep the creamy core smooth. These are highly refined, functional ingredients that trade cane sugar for lower‑glycemic sweetness and shelf‑stable texture. If you prefer bars sweetened only with whole foods, this leans more engineered.
Ingredient List
Cow's milk casein
Cow's milk whey
Corn or wheat
Sugar cane and sugar beet
Bovine, porcine, fish, chicken tissues
Shea tree kernels
Cow's milk
Cow's milk whey byproduct
Soybeans
Cocoa beans
What are people saying?
Sources
Range
“I recently discovered maximuscle high protein bars and I love them!! Only £1 a pop at sainsburys but I think they were on sale hehe”
“I like the Maxi Nutrition creamy core protein bars. My fav is the peanut caramel; 181 cals, 15g protein, and gives me that sugar hit without being loads of sugar.”
Main Praise
Taste and texture lead the applause.
Across the Maximuscle/Maxi Nutrition range, reviewers consistently call the bars candy‑bar good: Cyclist compared them to “treating yourself to a chocolate bar” (about another flavor), Gymtalk praised the soft, chewy center, and Redditor autecouture simply said they “love them,” snagging them affordably during a sale.
That creamy core matters—Reddit user animalwitch singled out the brand’s core‑filled bars for scratching the sweet itch without tons of sugar. Convenience comes a close second: you can throw one in a bag and be done, which is ideal when you don’t want to mix a shake.
And the numbers make sense for a light snack: 15g protein, ~191 calories, and very low sugar keep it accessible for everyday use.
Main Criticism
The knocks are predictable but fair. Some find the bars a bit too sweet—Cyclist flagged that dessert‑leaning bite as a double‑edged sword.
Price is another recurring gripe; multiple reviewers note that while bars are convenient, protein per pound is almost always cheaper with powders.
There’s also the tolerance question: the sweetness is achieved with sugar alcohols and a touch of high‑intensity sweetener, which some people don’t love from a taste or GI perspective if they stack multiple bars in a day.
Finally, this particular flavor lands at 15g protein; if you’re hunting strictly for 20g‑plus bars, this isn’t that. And because the recipe includes collagen, it’s not vegetarian or vegan.
The Middle Ground
So which is it—smart recovery snack or candy in gym shorts? Probably both, in a good way.
Gymtalk’s Will Kennard calling the range “really damn nice” lines up with Cyclist’s “like treating yourself” vibe, and Redditor animalwitch praising that creamy core rings true here too. Taste is a strength, but if you’re the person who cuts birthday cake with a frown, this may read sweet.
On nutrition, 15g protein at 191 calories is a sensible post‑workout or 3 p. m.
option; the casein + whey combo is complete protein, while collagen is more for texture than essential amino acids. The low sugar is achieved with engineered sweeteners—great for a gentler blood‑sugar rise, not ideal if your stomach and sugar alcohols don’t get along.
A Reddit thread noted label/website calorie mismatches on a different flavor; as always, trust the wrapper in your hand. If you prefer oat‑and‑nut bars sweetened with dates, this is a different philosophy entirely: dessert‑style satisfaction in a controlled, portable format.
What's the bottom line?
Maximuscle’s Blueberry Muffin won’t replace a bakery run, but it does a convincing impression: creamy, sweet, and satisfying without tipping you into sugar‑rush territory. It’s a lighter bar with 15g of complete dairy protein and about 191 calories, making it easy to slot in after training or between meals when you want something that tastes like a treat and still does some nutritional work. Trade‑offs are clear.
You’re buying convenience and a dessert‑like experience rather than the absolute cheapest protein per gram, and the low sugar comes via modern sweeteners that some people limit. If you tolerate those well, want a sweeter profile, and don’t need 20g of protein in one go, this is one of the more enjoyable ways to keep cravings at bay. If you’re sensitive to sugar alcohols, avoid dairy, or want a whole‑food ingredient list, look elsewhere.
Note the allergens: contains milk, soy lecithin, and almonds, and it isn’t vegetarian due to collagen. For everyone else, it’s a reliable, sweet‑leaning snack you’ll actually look forward to eating.