Jacob Bar
Berry
TL:DR
In 2 Sentences
A fruit‑forward, whey‑based bar that skips sugar alcohols and seed oils in favor of honey, dates, real berries, and a small dose of grass‑fed beef tallow—while still delivering 20g of protein at 220 calories.
When to choose Jacob Bar Berry
Grab it if you want a clean, high‑protein snack with familiar ingredients and steadier energy than candy‑sweet bars—especially if you avoid artificial sweeteners and can do dairy.
What's in the Jacob Bar bar?
Jacob Bar’s Berry Protein Bar blends real fruit with a smart macro build. A grass-fed dairy blend—whey protein isolate, milk protein isolate, a touch of collagen, and whey concentrate—drives 20g of protein, landing this bar near the top tier for protein.
The berry flavor isn’t a perfume; it comes from organic dried blueberries, freeze-dried strawberry powder, and blueberry powder, rounded with vanilla and sea salt.
Carbs mix quick hitters (organic honey and dates) with soluble tapioca fiber for steadier energy, while fat stays modest and split between grass‑fed beef tallow (for structure) and almond butter (for heart‑friendly monounsaturates).
If you prefer sweetness from food rather than artificial sweeteners, the 10g of sugar here comes from fruit and honey, not lab-intense sweeteners.
- Protein
- 20 g
- Fat
- 7 g
- Carbohydrates
- 20 g
- Sugar
- 10 g
- Calories
- 220
Protein
2015HIGHMost of the 20g of protein comes from a grass-fed dairy blend: whey protein isolate (very low lactose, fast-digesting) and milk protein isolate (casein + whey, steadier release), backed by whey concentrate. There’s also bovine collagen, which adds grams and a chewy texture but isn’t a complete protein on its own—so it’s good that the complete dairy proteins do the heavy lifting. The result is high-quality amino acids, quick and sustained uptake, and minimal lactose for most people.
Fat
79MIDAt 7g total, fat is on the lighter side and comes from two very different places: grass‑fed beef tallow and organic almond butter. Tallow lends structure but is rich in saturated fat; almond butter balances the profile with mostly monounsaturated fat plus a bit of vitamin E. Net-net, you get a modest amount of fat without seed oils, though those watching saturated fat should note the tallow.
Carbs
2020MIDCarbs here are a blend of whole-food sweetness and refined fiber. Honey and dates provide quick energy, while soluble tapioca fiber—made by refining cassava starch into a non‑digestible fiber—helps slow the rise, and real berries contribute small amounts of natural sugars and polyphenols. Expect a mix of immediate fuel with some ballast rather than the sharp spike-and-crash you’d see from syrups or maltodextrin.
Sugar
104HIGHSugar lands at 10g, and it mostly comes from organic honey and dates, with a little from the berries—no sugar alcohols or artificial sweeteners. That means a cleaner, more familiar sweetness and a bit of quick energy, balanced by protein and fiber to keep things steadier than a candy bar. If you’re used to ultra‑low‑sugar bars sweetened with intense additives, this one takes a more food‑first route.
Calories
220210MIDThe 220 calories are slightly above the category average and are evenly built: roughly 80–85 calories from protein, ~80 from carbs, and ~60 from fat. That balance tends to feel satisfying without being heavy, with protein and fiber helping to steady the quicker sugars from honey and dates.
Vitamins & Minerals
No standout vitamin or mineral numbers are listed (nothing over 10% DV). You’ll get small contributions—some calcium from the dairy proteins, a touch of vitamin E from almond butter, and a whisper of vitamin C/K and polyphenols from berries—but this bar is built for macros and flavor, not fortification.
Additives
The label is short and kitchen‑friendly, with the more “manufactured” pieces being the protein isolates, collagen, and a refined soluble tapioca fiber used to hit targets for protein and texture. There are no artificial sweeteners, sugar alcohols, gums, or preservatives listed—just proteins, fruit, nut butter, honey, tallow, vanilla, and salt. It’s a blend of whole foods plus a few well‑understood functional ingredients.
Ingredient List
Cow's milk whey
Skim cow milk
Bovine, porcine, poultry, or fish skins/bones
Cow's milk whey
Cassava root starch
Honey bees collect floral nectar
Beef
Ground roasted almonds
Date palm fruit
Blueberries
What are people saying?
Sources
Range
“I saw the ingredients for “The Jacob Bar” and I think it’s very solid.”
“At least the Jacob bar has decent ingredients and is one of the few allergy safe protein bars out there, these look like they'd last longer than a Twinkie.”
“Jacob bar! Taste: 9/10. Texture: 7.9/10 presentation: 2/10”
Main Praise
Reviewers keep circling back to the same trio: ingredient quality, real‑deal flavor, and legitimate protein. The label is short and understandable, and people love that the sweetness comes from fruit and honey instead of sugar alcohols that can upset stomachs.
Taste gets strong marks, with several calling the Berry bar nostalgic—one Amazon reviewer compared it to a blueberry donut, but less cloying. Texture leans chewy in a satisfying way, and some folks notice a gentle crunch that breaks up the bite.
Most importantly, the 20g of protein feels substantial; it’s the kind of bar you can eat after a workout or between meetings and actually feel fed, not faked out.
Main Criticism
Price is the first speed bump. Multiple reviewers balk at roughly five dollars a bar, making it a premium choice rather than a daily staple.
Texture divides the room, too: the same chew some people love can stick to teeth, and a few found it dense. Heat can be unkind—several notes mention softening, oil spots, or a faint tallow aroma if the bar gets warm, which can be off‑putting in a berry flavor.
And while many appreciate the subtler sweetness, a minority called the taste underwhelming or simply “not for me. ”
The Middle Ground
So where does that leave us? On paper, the bar is thoughtfully built: 20g of high‑quality whey‑based protein, 220 calories, 10g of sugar from fruit and honey, and no sugar alcohols, gums, or seed oils.
In practice, that formula lands beautifully for people who want a food‑first bar and steadier energy, but it can clash with expectations if you equate “protein bar” with “candy bar. ” Redditor u/Luvwizrd scored taste 9/10 yet still swore off the bar because of price—a fair gripe if you’re counting dollars per gram of protein.
Another commenter claimed the brand added “all sorts of junk,” which doesn’t square with the current nine‑ingredient label; it’s still a tight list, just not austere. Heat sensitivity is real: a few Amazon reviews mention tallow notes or oily wrappers when the bar gets warm.
That’s not a deal‑breaker, but it’s a heads‑up to keep it cool if you’re picky about texture and aroma.
What's the bottom line?
Jacob Bar’s Berry Protein Bar is for people who read ingredient lists and smile when they recognize everything. It delivers a meaty 20g of whey‑based protein without the usual sugar alcohol side effects, leans on fruit and honey for its 10g of sugar, and keeps calories to a tidy 220. The chew is substantial, the sweetness restrained, and the ingredient quality clear.
It’s not perfect. The price is premium, the texture can cling, and warmth doesn’t do it any favors.
But if you want a bar that tastes like fruit and vanilla rather than lab candy—and you’re okay with dairy and a touch of tallow—this is a standout, especially post‑workout or as a late‑afternoon anchor. Think of it as a bar built like a real snack, not a dessert in disguise.