Huel
Chocolate Fudge Brownie
TL:DR
In 2 Sentences
It’s a rare bar that pairs a fudgey, chocolate-coated bite with a broad vitamin–mineral blend and plant-based protein, keeping sugar very low without leaning on whey. Think “snackable multinutrient bar” rather than a gym-only protein brick.
When to choose Huel Chocolate Fudge Brownie
Choose this if you want a vegan, moderately sweet, between-meals snack that delivers steady energy—14 grams of plant protein, 210 calories, and a meaningful dose of micronutrients—without a sugar spike.
What's in the Huel bar?
Huel’s Chocolate Fudge Brownie Protein Bar takes a plant-first route: 14 grams of protein from pea and rice proteins, plus wheat gluten for structure and chew.
The brownie character comes from real cocoa in a dark cocoa coating (cocoa mass and cocoa butter) and a soft fudge layer built with cocoa, soluble corn fiber, and maltitol for sweetness without much sugar.
Carbs skew high for the category (25 grams; many from isolated fiber and sugar alcohols), while sugar stays low at 2 grams and calories land at a moderate 210. Fats are a measured 8 grams from sunflower oil, cocoa butter, and a touch of ground flaxseed.
Rounding it out is a broad micronutrient blend that lifts vitamins A, C, E, K, a full suite of Bs, and several minerals well into double‑digit daily values.
- Protein
- 14 g
- Fat
- 8 g
- Carbohydrates
- 25 g
- Sugar
- 2 g
- Calories
- 210
Protein
1415MIDProtein comes from a vegan trio—pea protein, rice protein, and wheat gluten. Pea helps cover rice’s lower lysine, while wheat gluten boosts binding and chew (but makes the bar not gluten‑free). At 14 grams, it’s a mid‑pack, plant‑based dose with a complementary amino‑acid profile rather than the ultra‑high hit you’d see in whey‑heavy bars.
Fat
89MIDThe fat mix is balanced: sunflower oil contributes mostly unsaturated fat, cocoa butter adds saturated fat that’s largely stearic acid (considered relatively neutral for LDL), and ground flaxseed brings a bit of plant omega‑3 (ALA). At 8 grams total, it’s a moderate amount for satiety without heaviness. If you’re watching omega‑6, note that conventional sunflower oil skews higher unless a high‑oleic variety is used.
Carbs
2520HIGHMost of the 25 grams of carbs are engineered rather than from whole grains: soluble corn fiber (a refined, digestion‑resistant fiber) provides bulk, while maltitol and a little glycerol sweeten and keep the fudge soft. This setup typically blunts blood‑sugar spikes compared with cane sugar and can feel steadier, though polyols like maltitol can bother sensitive stomachs. Think sustained energy over a sugar rush, with the caveat about tolerance.
Sugar
24MIDSugar is low at 2 grams because sweetness mostly comes from maltitol (a sugar alcohol made from starch) and a bit of glycerol rather than cane sugar. That choice reins in blood‑sugar swings, but larger amounts of polyols can cause gas or urgency for some people. Any residual sweetness from cocoa is minor compared with the reduced‑sugar formulation.
Calories
210210MIDAt 210 calories (about average for bars), the energy is spread across moderate fat, a mid‑range protein dose, and carbs that include low‑digestible fiber and sugar alcohols. Because those carbs deliver fewer usable calories than sugar, you get a chocolate‑coated snack that stays reasonably light. In practice, it offers staying power without tipping into dessert‑level calories.
Vitamins & Minerals
The double‑digit %DVs are driven by Huel’s Micronutrient Blend—ascorbic acid (vitamin C), retinyl acetate (vitamin A), d‑alpha‑tocopherol (vitamin E), plant‑derived vitamin D3, MK‑7 (K2), methylfolate, B12, and more—plus minerals like magnesium, iodine, zinc, chromium, copper, and molybdenum. Expect around a third of your daily vitamin C, roughly a quarter of biotin, and teens for several others. Sunflower oil and cocoa add small amounts of vitamin E and minerals, but fortification does the heavy lifting here.
Additives
This is a modern, engineered bar: soluble corn fiber and maltitol create sweetness and chew with little sugar, glycerol keeps it moist, and soy lecithin helps the chocolate coating stay smooth; vegetable carbon deepens the cocoa color. These are highly refined yet common tools used to cut sugar and stabilize texture. If you’re sensitive to sugar alcohols, try half a bar first to gauge comfort.
Ingredient List
Corn bran and starch
Corn or wheat
Rice grain
Sunflower seeds
Cacao tree seeds
Ground roasted cocoa bean nibs
Cocoa beans
Soybeans
Wheat grain
Vegetable oils and animal fats
What are people saying?
Sources
Range
“I love the Huel protein bars. I've eaten about a dozen of the selection boxes so far. I have a subscription of 5 boxes each time and I get through all of them in about 1-2 months. They're so convenient (I'm on a calorie deficit and maintaining my protein) at only 200 calories (together with 20g of protein) each bar. I like all of the four flavours. I wasn't fond of raspberry initially but my tastes have changed and now it's my 2nd best flavour. For me, in order of preference (best first), it would be peanut butter, raspberry, salted caramel and finally banoffee. The Huel protein bars all use real flavours (though with the raspberry, it means raspberry pips) - nothing artificial. As a society, we're accustomed to food with too much sugar but once your taste buds adjust, the Huel bars taste fine.”
“Just tried the caramel one and it's pretty great Haven't tried the old bars I don't think there's too much caramel. It's a good amount. Sweet but not overly sweet As a vegan these are amazing. Vegan chocolate is relatively expensive as well Will be using as an occasional treat rather than something daily”
“I like them. They are surprisingly filling and, for this type of product, taste pretty good. I've tried a lot of protein/nutrition bars and the ones that aren't loaded with sugar usually taste like dirt.”
Main Praise
The throughline in positive reviews is surprising satisfaction for the calories: people call it filling for its size and appreciate that it tastes like a treat without the crash.
Several liken the chocolate–caramel profile to a candy bar (one Amazon reviewer even dropped a "Twix" comparison) and, crucially for a low-sugar option, note it avoids the chalky or gritty texture common to plant proteins.
The sweetness is measured, not cloying, and the cocoa reads as real rather than artificial. Fans also like the practicality—individually wrapped, easy desk-drawer snack—and the fact it’s fully vegan.
Independent write-ups echo this, highlighting a soft, chewy, biscuity bite that feels more like food than a lab project, and the bonus of a robust micronutrient panel you don’t usually get in a bar.
Main Criticism
Texture divides people. Some find it soft and satisfying; others call it dry, even tough—one Redditor memorably compared a bar to a "construction brick.
" A few say most flavors taste similar, with cocoa and caramel notes blurring into one profile. If your gut is sensitive to sugar alcohols, the maltitol here can be a dealbreaker; multiple users reported gassiness or urgency.
And while 14 grams of protein is solid for a snack, it won’t scratch the itch for folks hunting 20–25 grams post‑workout. A handful of commenters also feel the value isn’t amazing relative to the protein count.
The Middle Ground
How can a bar be called both Twix‑adjacent and brick‑like? Two things: sugar trade-offs and expectations.
To keep sugar low, Huel leans on soluble fiber and maltitol, which help with sweetness and softness but don’t mimic the gooey stickiness of real sugar—so the texture reads as chewy and a touch dry to some.
Temperature matters too; cold bars feel firmer, which might explain our brick-enthusiast’s experience. On taste, people used to less sugar tend to enjoy the cocoa-forward profile; others perceive a sameness across flavors, which is common when sweetness is dialed down.
Nutritionally, 14 grams of plant protein and 210 calories put this squarely in smart-snack territory, not heavyweight recovery bar—so Reddit user “I-need-25g-now” (not a real handle, but you get it) may simply be after a different tool.
The real dividing line isn’t whether it’s good or bad; it’s whether you want a vegan bar that prioritizes steady energy and micronutrients over candy-bar softness and maximum protein.
What's the bottom line?
Huel’s Chocolate Fudge Brownie Bar is a thoughtful compromise: a vegan, chocolate-coated snack that feels like a treat, keeps sugar low, and quietly delivers vitamins and minerals alongside 14 grams of plant protein. If you like a chewy, cocoa-forward bar that actually tames mid-afternoon hunger, it does that job well. Know your deal-breakers.
It isn’t gluten-free (wheat gluten is in the mix) and the sweetness comes from maltitol, which some guts simply don’t tolerate. If you’re chasing 20+ grams of protein or want a gooey caramel center, this won’t be your MVP. But if you want a steady, lower-sugar, nutritionally bolstered bar that plays nicely with coffee and keeps you moving until dinner, Huel’s brownie riff is an easy win.