GoMacro
White Chocolate + Macadamia Nuts MacroBar
TL:DR
In 2 Sentences
One of the few organic, vegan bars that nails a convincing white‑chocolate flavor with real macadamias—no dairy, no soy, and no sugar alcohols. Signature GoMacro chew with recognizable ingredients.
When to choose GoMacro White Chocolate + Macadamia Nuts MacroBar
Plant-based snackers who want a filling, dessert-leaning bar without sugar‑alcohol aftertaste. Great for mornings on the move, pre-hike fuel, or bridging long gaps between meals.
What's in the GoMacro bar?
GoMacro’s White Chocolate + Macadamia Nuts MacroBar leans into plant power and dessert-level flavor. Its protein comes from a blend of pea and sprouted brown rice—no dairy or soy—while the signature taste is built from cocoa‑butter–based vegan white chocolate chips and real macadamias.
Under the hood, this bar skews higher in carbs and calories than many “protein‑first” bars, thanks to brown rice syrup, gluten‑free oats, and crisped/puffed brown rice, with satisfying fats from nut and seed butters plus a little cocoa butter and coconut oil.
In short: a creamy, nutty, white‑chocolate bite with moderate protein, quick‑to‑moderate energy, and a richer, more filling profile than the average snack bar.
- Protein
- 12 g
- Fat
- 12 g
- Carbohydrates
- 33 g
- Sugar
- 8 g
- Calories
- 270
Protein
1215MIDThe 12 grams of protein come from a plant blend of pea protein and sprouted brown rice protein. Pea brings lysine and rice brings methionine, so together they round out the amino acids better than either alone—without dairy or soy. It’s a moderate protein dose for a snack, more “plant‑powered pick‑me‑up” than heavy hitter.
Fat
129HIGHMost of the fat is from nuts and seeds—almond butter, sunflower seed butter, and macadamias—so you’re getting plenty of heart‑friendly monounsaturated fats. Vegan white chocolate (cocoa butter) and a touch of coconut oil add some saturated fat and that luscious melt. Net effect: satisfying and creamy, with a mix of unsaturated fats plus a modest saturated bump.
Carbs
3320HIGHCarbs are driven by brown rice syrup (the sticky binder), gluten‑free oats, and crispy/puffed brown rice, with cane and maple sugar providing some of the sweetness. Brown rice syrup digests quickly, so expect a faster lift; the oats bring soluble fiber that helps temper the rise a bit. Overall it tilts toward quick energy rather than a slow, ultra‑steady burn.
Sugar
84HIGHSweetness comes from added sugars you’ll recognize—brown rice syrup, cane sugar in the white‑chocolate chips, and a bit of maple sugar—rather than sugar alcohols or artificial sweeteners. The 8 grams of sugar land in a moderate zone for bars, but because rice syrup acts quickly in the body, those with blood‑sugar goals may want to pair it with a meal or some extra protein. Flavor‑wise, the choice yields a clean, classic sweetness with no aftertaste.
Calories
270210HIGHAt 270 calories, much of the energy comes from the brown‑rice‑based carbs and the nut/cocoa fats, with protein playing a smaller role. Think “energy bar with protein” rather than “protein bar that’s extra lean.” It’s filling for its size and better suited to active days or a long gap between meals.
Vitamins & Minerals
There aren’t standout fortifications here; vitamins and minerals are mostly what you’d naturally get from oats and nuts. You’ll see small amounts of iron, calcium, and potassium, but nothing above 10% Daily Value. Consider it energy and satisfaction first, micronutrients second.
Additives
This is a mostly recognizable ingredient list with a few refined helpers. The protein isolates (pea and brown rice) and brown rice syrup are more processed, and there’s a catch‑all organic natural flavor, but otherwise it’s largely whole‑food inputs—oats, nut/seed butters, macadamias, cocoa‑butter‑based chips. No sugar alcohols, no artificial sweeteners, and no emulsifier alphabet soup.
Ingredient List
Brown rice
Brown rice grain
Yellow pea seeds
Cow’s milk or cream
Oat grain
Ground roasted almonds
Sugarcane stalks
Cocoa beans
Cow's milk
Macadamia tree seeds
What are people saying?
Sources
Range
“GoMacro bars are my absolute favorite. All flavors are really chewy, but I especially like the oatmeal chocolate chip because the oats and chocolate chips give it just a slight texture that pairs well with the chewy. Plus it's got good protein and is all the frees (gluten, etc.) AND they taste good, not too sweet or heavy like some protein bars are.”
“I second the GoMacro bars!! Currently it is the only solid food I tolerate (primarily tube fed). They are delicious! My favorite is the PB chocolate chip but all of their flavors that I’ve tried so far are good.”
“I really love GoMacro bars. I just ordered 5 bags of Huel and 48 GoMacro bars (24 normal and 24 minis). They are dense, so I tend to nibble on them to fulfill food cravings, and they fill me up and taste great.”
Main Praise
Fans keep coming back for the flavor and feel. Across Reddit and Amazon, people call out the MacroBar line for being chewy in a satisfying way and gently sweet rather than syrupy.
The absence of whey and sugar alcohols is a big win for folks who usually get an upset stomach or aftertaste from other bars.
Serious Eats even highlighted a MacroBar as a top pick for “those who like to chew,” and The Washington Post put the brand in the healthy-choices camp for its recognizable ingredients and solid, plant-based macros.
Many reviewers also mention that it’s pleasantly filling for its size and holds up well in a gym bag. For dairy- and soy-free eaters, the pea-and-brown-rice protein combo is a welcome change from the usual suspects.
Main Criticism
If you want a 20g-protein workhorse, this isn’t it.
At 12g of protein and 270 calories, it skews energy-focused, and the added sugars (from rice syrup and the vegan white chocolate chips) register for people watching blood sugar or total added sugar.
The chew—beloved by some—reads as dense, sticky, or even tiring to others, and a few reviewers say it can be tough on sensitive digestion. A couple of testers in roundups found certain MacroBar flavors a bit weak or artificial on taste.
And yes, several shoppers call out a premium price point compared with basic granola bars.
The Middle Ground
So which is it—clean, craveable fuel or a sweet snack in workout clothing? The truth lives in the middle.
If you’re expecting a lean, high-protein bar, you’ll likely echo the Verywell Fit testers who found the line underwhelming on that front.
But if you’re after a vegan, organic bar that tastes like a treat and skips sugar alcohols and whey, you’ll be closer to the Serious Eats and Washington Post camp—and to the many Redditors who praise the mild sweetness and satisfying chew.
The quick-digest carbs from brown rice syrup mean faster energy; great before a hike or as a late-morning bridge, less ideal if you need a super-steady burn. And that famous chew?
It’s either comfortingly substantial or not your thing at all. If you love the idea of white chocolate and macadamia in a plant-based package, this flavor is exactly that promise delivered.
What's the bottom line?
GoMacro’s White Chocolate + Macadamia Nuts MacroBar is a dessert-leaning, plant-powered snack with a conscience: organic, vegan, gluten-free, dairy- and soy-free, and free of sugar alcohols. It brings 12g of pea-and-rice protein, a buttery macadamia bite, and a creamy white‑chocolate finish that actually tastes like white chocolate. Use it when you want satisfying, portable energy and a bar that feels like a treat without the artificial aftertaste.
Skip it if you’re chasing very high protein or keeping carbs tight. Those mindful of blood sugar may want to pair it with extra protein or enjoy it around activity.
Allergens are the practical caveat—this one contains tree nuts and coconut. For everyone else, it’s a chewy, genuinely tasty way to go plant-based without feeling like you’re compromising.