GoMacro
Salted Caramel + Chocolate Chips MacroBar
TL:DR
In 2 Sentences
A fully organic, vegan, gluten‑free bar that delivers dessert‑leaning flavor using coconut‑milk caramel and coconut‑sugar chocolate chips—no sugar alcohols, no whey—and a signature dense chew fans specifically seek out.
When to choose GoMacro Salted Caramel + Chocolate Chips MacroBar
Best for plant‑based snackers who want steady, quick energy on a busy afternoon or pre‑hike, and for anyone avoiding dairy and sugar alcohols who prefers a substantial, chewy bite.
What's in the GoMacro bar?
GoMacro’s Salted Caramel + Chocolate Chips MacroBar reads like a coffee‑shop treat, but its build is decidedly plant‑based: protein from an organic blend of sprouted brown rice and pea, chew and stick from brown rice syrup, and that salted‑caramel‑meets‑chips flavor delivered by coconut‑milk caramel (maple sugar + sea salt) and chocolate chips sweetened with coconut sugar.
It leans toward quick energy—carbs are on the higher side—while fats from almond and sunflower seed butters (with a little coconut and cocoa butter) add staying power. Protein lands on the lighter side at 10g, so think satisfying snack or pre‑hike fuel rather than a heavy post‑lift bar.
- Protein
- 10 g
- Fat
- 9 g
- Carbohydrates
- 36 g
- Sugar
- 8 g
- Calories
- 270
Protein
1015LOWProtein here comes from an organic plant blend—sprouted brown rice protein plus pea protein. The pair complement each other (rice is light on lysine, pea fills that gap), giving a more balanced amino acid mix even though the total is a modest 10g. It’s fully dairy‑free and clean‑tasting, better as a light boost than a high‑octane muscle bar.
Fat
99MIDThe fat profile is a mix: almond and sunflower seed butters bring mostly heart‑friendly unsaturated fats, while coconut oil, coconut milk powder, and cocoa butter contribute richer, more saturated fats and that candy‑bar melt. At 9g, it’s middle‑of‑the‑pack—enough to add satiety and texture without feeling heavy. If you’re watching saturated fat, note the coconut/cocoa duo.
Carbs
3620HIGHMost carbs come from organic brown rice syrup—the sticky binder made by breaking rice starch into simple sugars—plus puffed brown rice and the coconut/maple sugars in the caramel and chips. That combo skews toward fast‑burning energy rather than slow release, though the bar’s fats and protein help smooth the curve. These are recognizable sweeteners, but they’re still added sugars rather than fiber‑rich whole fruits or grains.
Sugar
84HIGHSweetness comes from traditional sugars—coconut sugar and maple sugar in the caramel and chips—plus brown rice syrup; there are no sugar alcohols or high‑intensity sweeteners. The 8g of sugar is moderate for a dessert‑leaning flavor, but it’s still added sugar from refined sources rather than fruit. Fats and protein take a little edge off, yet brown rice syrup in particular digests quickly.
Calories
270210HIGHCalories run higher because both quick‑digesting carbs (brown rice syrup, puffed brown rice, sweetened inclusions) and calorie‑dense fats (nut/seed butters, coconut/cocoa butter) pull their weight, while protein is the smaller slice. In practice, it behaves more like an energy bar with plant protein than a lean protein bar. Handy when you need fuel for a long walk or a busy afternoon.
Vitamins & Minerals
No standout vitamins or minerals over 10% DV here; you get small amounts of iron (likely from cocoa and the pea/rice proteins) and traces of calcium and potassium from nuts and seeds. Think energy and plant protein first, micronutrients second—this bar isn’t designed as a multivitamin.
Additives
The label is short and organic, but not spartan: brown rice syrup is a refined binder, coconut milk is spray‑dried into powder for caramel creaminess, and there’s a touch of natural flavor. Overall, it skips artificial sweeteners and sugar alcohols, leaning on familiar bases like nut/seed butters and puffed brown rice with a few refined helpers for texture and sweetness.
Ingredient List
Brown rice
Brown rice grain
Yellow pea seeds
Ground roasted almonds
Dehulled whole grain rice
Mature coconut fruit endosperm
Sugar maple tree sap
Coconut palm sap
Cacao tree seeds
Cocoa beans
What are people saying?
Sources
Range
“GoMacro bars are my absolute favorite. All flavors are really chewy, but I especially like the oatmeal chocolate chip because the oats and chocolate chips give it just a slight texture that pairs well with the chewy. Plus it's got good protein and is all the frees (gluten, etc.) AND they taste good, not too sweet or heavy like some protein bars are.”
“I second the GoMacro bars!! Currently it is the only solid food I tolerate (primarily tube fed). They are delicious! My favorite is the PB chocolate chip but all of their flavors that I’ve tried so far are good.”
“I really love GoMacro bars. I just ordered 5 bags of Huel and 48 GoMacro bars (24 normal and 24 minis). They are dense, so I tend to nibble on them to fulfill food cravings, and they fill me up and taste great.”
Main Praise
Taste and texture lead the fanfare. Serious Eats’ panel called a sister flavor “Best for Those Who Like to Chew,” and that applies here: it’s satisfyingly dense without tipping into cloying sweetness.
Amazon reviewers praise the clean, short ingredient list and the way the chocolate and caramel read more cocoa‑rich than candy‑bar sweet. Many readers on Reddit note that skipping whey and sugar alcohols makes these easier on the gut—one even called GoMacro the only solid food they currently tolerate.
The plant‑protein blend is mild and clean‑tasting, so you don’t get the chalky aftertaste that haunts some vegan bars. And because it isn’t chocolate‑coated, it tends to hold up better in a warm gym bag than melt‑prone bars.
Main Criticism
The flip side of that signature chew is…a lot of chew. Some testers (Verywell Fit among them) found the texture too sticky and the flavor flatter than expected, especially if you prefer crisp or crunchy bars.
Protein tops out at 10g, so it’s not the best candidate when you’re chasing heavy post‑workout recovery. Carbs are higher at 36g, driven by brown rice syrup and coconut/maple sugars, which some sensitive stomachs flagged as a trigger—several IBS/FODMAP‑focused Redditors reported bloating or urgency after eating one.
And while the ingredients are premium, the price point often reflects that, which casual snackers may notice over time.
The Middle Ground
So which is it: gentle and delicious, or too chewy and sweet? Probably both, depending on what you want from a bar.
The nutrition tells the story—10g protein, 9g fat, 36g carbs, 8g sugar, 270 calories—so think “plant‑based energy bar with some protein,” not “lean protein bar. ” That framing explains the split in reviews: fans love the cocoa‑forward, salted‑caramel flavor and dense chew, while critics wanted a crisper texture and more protein for the calories.
On the gut front, the lack of whey and sugar alcohols removes two common culprits, which may explain why several Redditors find these easier to tolerate; at the same time, brown rice syrup is a quick‑digesting sugar, and a few folks reported bloating or urgency—both realities can be true.
And about that taste debate: Serious Eats editors happily finished their bars; Verywell Fit’s testers felt the flavor rang artificial. Given the organic caramel and coconut‑sugar chips, “artificial” here likely describes personal perception, not literal additives.
If you align your expectations with what’s on the label—chewy, dessert‑leaning, organic, moderate protein—you’re likelier to land on the happy side of the fence.
What's the bottom line?
GoMacro’s Salted Caramel + Chocolate Chips MacroBar is a plant‑based treat that doubles as fuel: organic ingredients, no whey or sugar alcohols, and a rich caramel‑chocolate profile delivered in a substantial chew. slump—rather than a high‑octane recovery bar. If you love chewy textures and value a clean, recognizable ingredient list, this flavor sits squarely in the “satisfying snack” lane.
If you want 20+ grams of protein, a crispy bite, or ultra‑low added sugar, you’ll want a different style of bar. For everyone else—especially vegan and dairy‑avoiding eaters who want a dessert‑leaning flavor without the usual sugar‑alcohol side effects—this is a thoughtful, tasty option. Just note the allergens (almonds, coconut), and enjoy it for what it is: an organic, plant‑powered energy bar with a sweet tooth and good manners.