Fulfil Nutrition
White Chocolate and Cookie Dough
TL:DR
In 2 Sentences
A genuinely candy‑bar‑like build—white‑chocolate shell, soft center, a little crunch—delivering 20 grams of dairy protein at roughly 199 calories, plus a modest vitamin bump.
When to choose Fulfil Nutrition White Chocolate and Cookie Dough
Best for a sweet‑leaning protein fix after a workout or during the 3 p. m.
slump, especially if you like dessert vibes and are fine with low‑sugar formulas that use sugar alcohols.
What's in the Fulfil Nutrition bar?
Fulfil’s White Chocolate & Cookie Dough leans into confectionery cues—‘no added sugar’ white chocolate (cocoa butter, whole milk powder, vanilla) over a caramel‑style layer and crunchy soy crispies—to deliver a dessert‑like bite with gym‑level macros.
The 20 grams of protein come primarily from milk protein (a casein‑and‑whey blend), with collagen peptides and a small boost from soy crispies in the mix. Carbs skew lower and are built from refined fibers and sugar alcohols rather than oats or dates, which keeps sugar down to 2 grams.
Fat stays modest and comes mainly from cocoa butter plus a touch of refined soybean oil, and a vitamin blend adds about 30% DV of C, E, and several Bs per bar.
- Protein
- 20 g
- Fat
- 8 g
- Carbohydrates
- 15 g
- Sugar
- 2 g
- Calories
- 199
Protein
2015HIGHMost of the 20 grams of protein are from milk protein—a casein‑and‑whey blend that’s complete and high quality—supported by smaller amounts from collagen peptides and soy crispies. Collagen isn’t a complete protein on its own, but paired with dairy it still yields a strong amino acid profile and solid satiety. Net‑net: a high‑protein bar built on quality dairy rather than just fillers.
Fat
89MIDFat comes mainly from cocoa butter in the white‑chocolate coating, with refined soybean oil in the caramel layer and small contributions from dairy. Cocoa butter is rich in stearic and oleic acids, while soybean oil leans omega‑6; at 7.6 grams total, the portion is modest for the category. Expect creamy texture without a heavy, oily finish.
Carbs
1520LOWInstead of oats or fruit, the 15.1 grams of carbs are built from soluble corn fiber and polydextrose (refined fibers that add bulk), plus maltitol and glycerol for sweetness and softness, with a little tapioca starch in the crispies. This generally delivers steadier energy than straight sugar, though some people feel gassy if they stack several polyol‑sweetened snacks in a day. If you prefer whole‑food carbs, this skews more engineered than rustic.
Sugar
24MIDOnly 2 grams of sugar show up here, mostly the natural lactose that comes with milk ingredients; the white chocolate is sweetened without added sugar. Sweetness instead comes from sugar alcohols (chiefly maltitol, with some xylitol) and a tiny amount of sucralose, while glycerol adds body—these typically raise blood sugar less than table sugar but can bother sensitive stomachs at higher intakes. In short: low sugar by design, achieved with modern sweeteners rather than fruit.
Calories
199210MIDAt 199 calories—lighter than many 20‑gram bars—most energy comes from the protein and a moderate dose of fat, with the rest from lower‑calorie fibers and sugar alcohols rather than sugar. That math makes it quite filling for the calories. If you’re watching intake, it’s a relatively efficient protein delivery.
Vitamins & Minerals
A fortification blend supplies about 30% DV of vitamin C, vitamin E, and a run of B‑vitamins (thiamin, riboflavin, niacin, B6, folate, B12, pantothenic acid). These are added nutrients rather than coming from whole‑food ingredients in the recipe. Handy for topping up, though not a substitute for produce.
Additives
This bar leans on food‑tech: refined fibers and sugar alcohols create sweetness and chew, lecithin keeps the coating smooth, and glycerol locks in moisture. The approach is effective and keeps sugar low, but it does mean a longer list of highly processed ingredients. If you’re sensitive to polyols, consider spacing servings or opting for a simpler‑formula bar.
Ingredient List
Corn or wheat
Cocoa beans
Cow's milk
Soybeans
Cow's milk
glucose
Soybeans
Hardwoods and corn cobs
Sugar cane and sugar beet
Bovine, porcine, fish, chicken tissues
What are people saying?
Sources
Range
“I love fulfil bars 🤤 my fave is the chocolate peanut & caramel. Tastes just like a snickers”
“Very similar to a Snickers bar!”
“They aren’t super high in protein but they legit taste like a candy bar they are amazing. Chocolate salted caramel is my favorite.”
Main Praise
Taste is the headline.
Across Reddit threads, Amazon reviews, and formal taste tests, people keep comparing Fulfil to a classic candy bar—several even say “Snickers,” and Food & Wine’s blind panel crowned a Fulfil chocolate flavor the best chocolatey bar they tried.
This White Chocolate & Cookie Dough keeps that pattern: soft nougat‑style center, snappy coating, and a craveable sweet finish. The taste‑to‑calorie ratio is another draw; for roughly 199 calories, you’re getting 20 grams of protein and a texture that feels indulgent rather than dutiful.
Many who “don’t like protein bars” still find this one enjoyable, which matters because the most nutritious bar is the one you’ll actually eat.
Main Criticism
Not everyone finds it filling. A few buyers say they’re hungry again soon, which may be a mix of portion size and the lighter calorie load.
Others pick up a faint artificial or protein‑powder aftertaste, and a couple of flavors in the lineup get dinged for a too‑chewy caramel layer. There’s also chatter about downsizing—the bar looking smaller than expected—which feeds the satiety complaints.
Finally, sweetness comes from sugar alcohols and refined fibers; great for keeping sugar low, but some people’s stomachs don’t love a lot of those in one day.
The Middle Ground
So where does the truth land?
If you value a dessert‑like bite and want efficient protein, Fulfil delivers—this flavor brings 20 grams from a milk‑protein base, which is high quality, and does it in about 199 calories.
If you’re hunting for a rustic, few‑ingredient bar built from nuts and fruit, the engineered formula and sugar alcohols won’t be your scene. One Redditor raved it was “very similar to a Snickers,” while another complained it didn’t keep them full; both can be true.
A smaller portion plus lower calories can feel less satiating, even when the protein is strong. And yes, some palates catch a slight artificial note—others don’t notice it at all.
The fairest read: Fulfil optimizes for taste and candy‑bar texture while using modern sweeteners to hold sugar down; you trade minimalism for enjoyment and efficiency.
What's the bottom line?
Fulfil’s White Chocolate & Cookie Dough is a dessert‑style protein bar that actually tastes like dessert, yet it still lands solid macros: 20 grams of milk‑derived protein, about 199 calories, and very low sugar. It’s a clever formula—white‑chocolate coating, soft center, a little crunch—sweetened with sugar alcohols and padded with refined fibers to keep sugars down. That design won’t charm purists or anyone sensitive to polyols, and the smaller portion means some people won’t find it meal‑level filling.
But if you want a sweet treat that meaningfully moves your protein number without a sugar spike, this is an easy win. The vitamin sprinkle is a nice extra, just not a stand‑in for produce. Condensed take for listicles: Candy‑bar taste, 20 grams of protein, ~200 calories, 2 grams of sugar—great for post‑workout or afternoon cravings; note the smaller size and sugar‑alcohol sweetness if you’re sensitive.