FITCRUNCH
Strawberry Strudel
TL:DR
In 2 Sentences
A chef-built, layered “baked” bar that mimics strawberry strudel—graham-style crumble, creamy core, bright strawberry—while landing at 190 calories, 16g protein, and only 3g sugar.
When to choose FITCRUNCH Strawberry Strudel
Sweet-tooth moments when you want a dessert-like bite with moderate protein and low sugar; better for gluten-free eaters who tolerate sugar alcohols than for “whole-food” purists or anyone avoiding dairy, soy, or gelatin.
What's in the FITCRUNCH bar?
FITCRUNCH’s Strawberry Strudel goes for pastry-in-a-wrapper by pairing a whey‑forward protein blend with a graham‑style crumble and strawberry notes built from natural flavor and natural reds (beet/annatto/turmeric)—plus a whitening touch of titanium dioxide.
You get 16g of protein from a mix that leans heavily on whey isolate and concentrate, with soy protein isolate and a little casein rounding out texture and amino acids.
Carbs are kept relatively low for the category, thanks to a recipe that uses sugar alcohols (like maltitol and sorbitol) and a dash of sucralose to keep sugar down while refined starches (tapioca and rice flour in the crumble) deliver the pastry bite.
Fat sits in the mid‑to‑higher range for bars, largely from palm kernel and palm oils for structure, with sunflower and soybean oils adding unsaturated fat. Big picture: this is a low‑sugar, dessert‑leaning bar that gets its strawberry color and ‘strudel’ cues from flavors and colorants rather than fruit.
- Protein
- 16 g
- Fat
- 10 g
- Carbohydrates
- 14 g
- Sugar
- 3 g
- Calories
- 190
Protein
1615MIDMost of the 16g of protein comes from a whey blend—whey protein isolate and concentrate—backed by soy protein isolate and a bit of sodium caseinate. Whey is a high‑quality, fast‑digesting dairy protein that’s typically low in lactose, while soy fills out texture and keeps costs in check; together they provide a complete amino acid profile. It’s a mid‑pack protein amount overall, but do note milk and soy allergens—and the inclusion of bovine gelatin means this bar isn’t vegetarian.
Fat
109MIDThe 10g of fat is driven primarily by palm kernel and palm oils (supplying more saturated fat for that confectionery snap), with sunflower and soybean oils contributing mostly unsaturated fat. A small amount likely also comes from nut inclusions (peanut, almond). The result is a refined‑oil mix with a notable saturated component—something to keep in mind if you’re watching saturated fat.
Carbs
1420LOWCarbs here are mainly ‘refined’ rather than ‘whole’: the graham‑style crumble uses tapioca starch and rice flour, and the formula includes glucose syrup, sugar, molasses, and maltodextrin. Those ingredients tend to digest quickly, though the bar’s protein and fat help slow the overall rise in blood sugar. Sugar alcohols supply bulk and sweetness with fewer calories than sugar, so carb grams stay modest for the category.
Sugar
34MIDSugar is low at 3g because the sweetness relies mostly on sugar alcohols (reduced‑calorie sweeteners that add bulk) alongside a tiny amount of an artificial sweetener (sucralose). The little sugar present comes from ingredients like the graham crumble and glucose syrup. This keeps the glycemic impact lower than a sugar‑sweet bar, but sensitive stomachs may notice bloating if multiple sugar‑alcohol foods stack up in a day.
Calories
190210MIDAt 190 calories, this sits below many protein bars despite its candy‑bar build. Most of the energy comes from the 10g of fat and 16g of protein; keeping sugars low via sugar alcohols and a tiny dose of sucralose helps hold calories down. If you want a lighter snack that still feels dessert‑like, this profile hits that note.
Vitamins & Minerals
There aren’t any standout vitamins or minerals over 10% DV. The small calcium bump comes from dairy proteins, and there’s a little potassium as well. Added colors like beta‑carotene and vitamin A palmitate appear for appearance, not as meaningful nutrient fortification.
Additives
Expect a long, functional ingredient list: emulsifiers (lecithins, mono‑ and diglycerides, propylene glycol mono esters) to keep everything cohesive; thickeners and stabilizers (xanthan); preservatives (potassium sorbate); and colorants (beet/annatto/turmeric plus titanium dioxide). Sweetness is layered with sugar alcohols and a high‑intensity sweetener to keep sugar low. It’s a highly engineered “protein‑candy” style bar—effective for texture and shelf life, though not a short‑list, whole‑food formula.
Ingredient List
Cow's milk whey
Cow's milk whey
Oil palm fruit
Defatted soybean flakes
Corn or wheat
Fats and oils
Cattle hides and bones
apples and pears
Cassava root
Sugarcane and sugar beet
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headline.
Across Reddit and Amazon, people keep calling FITCRUNCH the protein bar for folks who want a candy bar, and Strawberry Strudel fits the script—crunchy outside, softer layers inside, and a strawberry note that reads as nostalgic rather than medicinal.
The macros are surprisingly restrained for something this indulgent: 190 calories with 16g of protein is a friendly place to land if you’re swapping for dessert or need a sweet-leaning snack that won’t bulldoze your day.
Several reviewers also note steadier energy compared with sugary bars, which tracks with the low sugar and the protein/fat slowing digestion. Add in that it’s gluten-free and you’ve got a playful option for people who can’t eat wheat but still want a bakery vibe.
Main Criticism
The sweetness approach—mainly sugar alcohols like maltitol and sorbitol plus a touch of sucralose—is divisive. Some folks feel perfectly fine; others, like Redditor jusfng, report digestive distress when they stack sugar alcohols across the day.
Ingredient simplicity isn’t the point here either: you’ll find palm kernel oil for structure, emulsifiers for that neat layered bite, and titanium dioxide for a bright, pastry-like look—choices that turn off shoppers prioritizing short, minimally processed lists.
A few buyers call the flavor a bit artificial and wish for 20g of protein. And the chocolatey coating is heat-sensitive, so it can get messy if it warms up in your bag or car.
The Middle Ground
Where does the truth sit? Somewhere between “protein candy bar” and “useful snack.
” Redditor Checkers10160 isn’t wrong: this tastes like a legit treat while keeping macros fairly measured. On the other hand, if your definition of healthy starts with whole-fruit sweetness and extra fiber, this is not your north star.
Jacob Zemer praises the taste but argues the bar “fails his protein test” and claims only about 12g is bioavailable; that’s a strong take, and not one backed by published data specific to this bar—whey is generally a high-quality, highly digestible protein.
The calorie confusion also deserves a note: some critics call FITCRUNCH bars “high calorie” because the original, larger versions landed closer to 380–400 calories; this Strawberry Strudel at 190 calories is the smaller format.
The sugar alcohol question is the real fork in the road—Redditor Pixieflower flags stomach issues, while others say it doesn’t spike them. If you tolerate sugar alcohols and want dessert-like texture and flavor with moderate protein, this is a win.
If you’re sensitive to sweeteners or want a short, whole-foods label, you’ll probably swipe left.
What's the bottom line?
FITCRUNCH Strawberry Strudel is a bakery daydream engineered for the gym bag: 16g of whey-forward protein, 3g of sugar, and a layered texture that reads more pâtisserie than pantry. It’s unabashedly designed—palm oils for snap, emulsifiers for cohesion, sugar alcohols for sweetness, even titanium dioxide for that bright pastry look. That design delivers on taste and portion-controlled indulgence at 190 calories, which is exactly why fans keep coming back.
Just know what you’re buying: not a fruit-and-nut bar, not a fiber bomb, and not vegetarian (there’s gelatin). It’s a dessert-leaning protein snack that works best as a treat you plan for, not a daily staple if you’re sensitive to sugar alcohols or avoid highly processed ingredients.
Condensed take: Candy-bar taste, pastry vibes, and 16g of whey-based protein at 190 calories. Great as a low-sugar dessert swap if you tolerate sugar alcohols; skip if you want short, whole-food ingredients or avoid dairy/soy/gelatin.