FITCRUNCH
Mint Chocolate Chip
TL:DR
In 2 Sentences
A true candy‑bar build with a crisp shell and soft center that still delivers 30 grams of whey. Modest sugar thanks to sugar alcohols and sucralose, but calories stay high from the generous protein and palm‑based fats.
When to choose FITCRUNCH Mint Chocolate Chip
Best for a post‑lift mini‑meal or an on‑the‑go, dessert‑like protein hit when taste matters. Not ideal if sugar alcohols upset your stomach or you prefer short, whole‑food ingredient lists.
What's in the FITCRUNCH bar?
FITCRUNCH Mint Chocolate Chip is essentially a dessert‑style protein bar built like a meal. A whey‑first blend (whey protein isolate and concentrate) drives a very high 30 grams of protein, with soy isolate and sodium caseinate rounding out texture and chew.
The energy profile leans more confectionery than trail mix: refined syrups and sugar alcohols bind a layered, coated bar, and the fat is led by palm‑based oils. Peppermint oil and alkalized cocoa deliver the mint‑chocolate personality, with vanilla in the background.
Sugar stays modest because most of the sweetness is carried by polyols and a touch of sucralose, but calories remain high thanks to the generous protein and fat.
- Protein
- 30 g
- Fat
- 20 g
- Carbohydrates
- 30 g
- Sugar
- 7 g
- Calories
- 420
Protein
3015HIGHThis bar’s protein punch comes primarily from whey protein isolate and concentrate, backed by soy protein isolate and a little sodium caseinate. That whey‑first combo delivers high‑quality, fast‑digesting protein with low lactose, while soy helps with texture and keeps the total high without relying on dairy alone. Gelatin appears for chew, not as a meaningful protein contributor.
Fat
209HIGHFat is led by palm kernel and palm oils, with smaller amounts of sunflower and soybean oils. Translation: a mix of saturated fat from palm/palm kernel and omega‑6‑rich seed oils, with minor help from almonds and peanuts. It’s a higher‑fat profile than many bars—if you watch saturated fat, note the palm‑based oils do most of the lifting here.
Carbs
3020HIGHCarbs skew refined rather than whole‑food: glucose syrup and a bit of sugar provide quick energy, while sugar alcohols (maltitol, sorbitol) and plant‑based glycerin keep the bar soft and sweet. Tapioca starch and maltodextrin help bind the layers. Expect a faster burn than an oat‑based bar, with a somewhat steadier rise than pure sugar thanks to the polyols—though those can bother sensitive stomachs.
Sugar
74MIDSugar lands at 7 grams, coming from table sugar, glucose syrup, and a little lactose from dairy ingredients. Most of the sweetness actually comes from sugar alcohols (maltitol, sorbitol), glycerin, and a tiny dose of a zero‑calorie sweetener (sucralose), which keeps sugar modest without making the bar bland. Just note that larger polyol loads can mean gas or urgency for some people.
Calories
420210HIGHAt 420 calories, this eats like a small meal: much of the energy comes from added oils and coatings, another big share from the 30g of protein, and the rest from quick‑acting carbs and polyols that bind the bar. It’s built for staying power after a workout or on the go, less for a light nibble. If you’re counting, treat it more like a meal replacement than a snack.
Vitamins & Minerals
You get about 10% daily value of calcium, which tracks with milk‑derived proteins like whey and sodium caseinate. The recipe also includes vitamin A ingredients (beta‑carotene and vitamin A palmitate), used chiefly for color and stability rather than a big nutrient boost. Some panels show a little iron—often from soy isolate and cocoa—but this isn’t a vitamin‑fortified bar.
Additives
This is a highly engineered bar: humectants keep it soft, sugar alcohols provide bulk sweetness, several emulsifiers hold the layers together, and potassium sorbate helps preserve freshness. There’s also titanium dioxide for whitening—still allowed in the U.S., though no longer permitted in the EU. If you prefer short, kitchen‑style labels, this one reads more like confectionery.
Ingredient List
Cow's milk whey
Cow's milk whey
Oil palm fruit
Defatted soybean flakes
Corn or wheat
Vegetable oils (palm, soy)
Sugarcane and sugar beet
Cattle hides and bones
apples and pears
Corn, wheat, potato, tapioca starches
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headline.
Fans on Reddit call FITCRUNCH the bar you reach for when you want something that actually tastes like a candy bar, and that sentiment shows up in thousands of Amazon reviews with a strong overall rating.
The combination of mint, cocoa, a crisp coating, and a soft nougat‑style center delivers real confectionery satisfaction. The protein is no joke either: the full‑size bar brings 30 grams, and many reviewers say it keeps them full for hours and works well as a quick meal.
A few people even note steadier blood sugar responses compared with sugary snacks, which makes sense given the modest sugar. In short, it’s the rare protein bar that gym‑goers and sweet‑tooth havers both look forward to eating.
Main Criticism
Two themes dominate the pushback.
First, calories and saturated fat are high for a bar; several reviewers treat it as a small meal rather than a snack, and some nutrition writers put it on the indulgent end of the protein‑bar spectrum.
Second, the sweeteners that keep sugar modest can be a deal‑breaker: maltitol and sorbitol are known to bother some stomachs, and multiple users report digestive upset. Ingredient purists point to the palm‑based oils, emulsifiers, and a whitening agent (titanium dioxide, still allowed in the US but no longer permitted in the EU).
A few buyers also mention a slightly artificial taste or overly chewy center, and the chocolate coating can get messy if it warms up.
The Middle Ground
So where does that leave us? If you grade bars by short, kitchen‑style ingredients and whole‑food carbs, FITCRUNCH Mint Chocolate Chip won’t win your rubric.
If you grade by taste and sheer protein per bite, it’s near the top. The full‑size version clocks in at about 420 calories with 30 grams of protein; that’s real fuel and should be budgeted like a meal.
Some Redditors talk about smaller, reformulated bars at around 190 calories and 16 grams of protein, which may explain why you’ll see very different macro reports in the wild; know which size you’re buying.
As for the claim from one reviewer that only a fraction of the protein is usable, whey isolate and concentrate are widely regarded as highly digestible, and there’s no published data showing a drop to that extent here.
The more grounded caution is about sugar alcohol tolerance and your view on additives like titanium dioxide. For many, it’s a strategic treat that delivers on flavor and fullness; for others, it’s a bridge too far into confectionery territory.
What's the bottom line?
FITCRUNCH Mint Chocolate Chip is unapologetically a dessert‑style protein bar: big flavor, big protein, and yes, big calories. The whey‑first blend is legit, the mint‑chocolate combo is satisfyingly nostalgic, and the layered crunch‑and‑cream texture is why so many people call it the best‑tasting bar they’ve tried. But that experience is engineered with palm‑based fats, sugar alcohols, and a long list of stabilizers and emulsifiers.
If sugar alcohols don’t agree with you, or you prefer simpler ingredients, you’ll likely be happier elsewhere. Use it like a tool. After a heavy lift, on a day you missed lunch, or when a sweet tooth is about to send you to the candy aisle, this bar can keep you on track with 30 grams of protein and a flavor you won’t dread.
Treat it as a small meal, not a nibble; start with half if you’re polyol‑sensitive; and if you care about saturated fat and additives, pick your spots. When you want a protein bar that tastes like an actual treat, this is one of the safest bets—just not an everyday staple for most. Condensed listicle blurb: FITCRUNCH Whey Protein Bar, Mint Chocolate Chip — a six‑layer, candy‑bar‑style mint‑cocoa bar with 30 grams of whey.
Big on taste and satiety, modest in sugar, heavier on calories and sugar alcohols. Best as a post‑workout mini‑meal for people who tolerate polyols and don’t mind a more engineered ingredient list.