FITCRUNCH
Cinnamon Twist
TL:DR
In 2 Sentences
A candy-bar-style, layered protein bar that nails cinnamon roll vibes with graham crumble and cream-cheese wafer bits—while keeping to 16g of whey/soy protein at 190 calories.
When to choose FITCRUNCH Cinnamon Twist
A dessert-like protein fix after workouts or as a sweet-tooth tamer that won’t blow the calorie budget. Best for gluten-free eaters who tolerate sugar alcohols and want taste first, macros second.
What's in the FITCRUNCH bar?
FITCRUNCH Cinnamon Twist leans into dessert territory with real cinnamon, graham-style crumble, and cinnamon cream‑cheese wafer pieces to nail the flavor. Under the hood, it’s a whey‑forward bar (whey protein isolate and concentrate) backed by soy protein isolate, landing a touch above average on protein while keeping calories modest.
The sweetness is mostly engineered—low sugar on the label comes from sugar alcohols and a dash of sucralose rather than fruit—while texture and structure come from a mix of palm‑based fats and refined seed oils.
If you’re curious how that all plays out nutritionally, here’s what the ingredients are really doing.
- Protein
- 16 g
- Fat
- 8 g
- Carbohydrates
- 14 g
- Sugar
- 3 g
- Calories
- 190
Protein
1615MIDProtein here is driven by a blend of whey protein isolate and concentrate with a supporting dose of soy protein isolate. Whey (fast‑digesting and typically low in lactose) gives you high‑quality, leucine‑rich protein, while soy rounds out the total to 16g—slightly above average for bars. It’s an efficient combo for muscle repair, but not suitable for those avoiding milk or soy.
Fat
89MIDMost of the 8g of fat comes from refined oils: palm kernel/palm oils (more saturated, for structure) and sunflower/soybean oils (more omega‑6). This mix keeps the coating crisp and the center soft, but it tilts toward saturated and refined seed oils rather than nuts or olive oil. The amount is moderate overall; if you watch saturated fat, note the palm‑based ingredients.
Carbs
1420LOWCarbs lean heavily on processed ingredients: refined starches (tapioca, rice flour) and binders like glucose syrup, alongside sugar alcohols (maltitol, sorbitol) and plant‑based glycerin for sweetness and chew. Expect a mixed energy profile—some quick uptake from the syrup/starches with a smaller blood‑sugar bump than a fully sugar‑sweetened bar because polyols don’t hit glucose as hard. If you’re sensitive to sugar alcohols, larger portions can cause bloating or GI discomfort.
Sugar
34MIDOnly 3g of sugar shows up on the label because most sweetness comes from sugar alcohols (maltitol, sorbitol), glycerin, and a tiny boost from sucralose. The actual sugar you do get is mostly tucked into the inclusions—glucose syrup, sugar/brown sugar, and molasses in the graham and wafer pieces. Low sugar doesn’t make it sugar‑free; polyols still count toward carbs and can bother sensitive stomachs.
Calories
190210MIDAt 190 calories, this sits below the average protein bar, with calories split across protein, refined carbs/sweeteners, and a modest 8g of fat. Using maltitol and sorbitol trims some sugar calories compared with a fully sugar‑sweetened bar, though they still contribute energy. The net effect is a fairly light, protein‑forward snack rather than a meal replacement.
Vitamins & Minerals
There aren’t standout micronutrients over 10% Daily Value. You’ll see trace contributions from added vitamin A palmitate and colorants like beta‑carotene, plus small amounts of minerals (a few percent calcium, iron, potassium), but this bar isn’t a meaningful vitamin/mineral source.
Additives
This is a highly engineered bar: moisture‑retainers (glycerin), sugar alcohols, several emulsifiers (soy/sunflower lecithin, mono‑ and diglycerides, acetylated monoglycerides, PGMS) to keep the texture uniform, and stabilizers like xanthan gum. It also uses a preservative (potassium sorbate) and colorants including titanium dioxide and annatto/beta‑carotene. These additives improve chew, shelf life, and appearance, but they’re all highly refined rather than whole‑food ingredients.
Ingredient List
Cow's milk whey
Cow's milk whey
Defatted soybean flakes
Corn or wheat
Oil palm fruit
Vegetable oils (palm, soy)
Cattle hides and bones
Cassava root
Sugarcane and sugar beet
Rice grain (Oryza sativa)
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste leads the parade. Across Reddit and Amazon, people keep calling FITCRUNCH bars “better than a candy bar,” and the Cinnamon Twist flavor leans into that promise with pastry-like crunch and warm spice.
The macros help the case: 16g of protein in 190 calories is a friendly trade if you want something lighter than a meal replacement but more filling than a cookie.
Many reviewers also say it’s genuinely satisfying—enough to bridge a long meeting or tide you over before dinner—because the combination of protein and layered texture slows you down in the best way.
And while “low sugar” is not a moral victory on its own, some folks do report steadier post-snack energy compared with fully sugar-sweetened bars.
Main Criticism
The flip side is what makes that dessert experience possible: a heavy reliance on processed sweeteners and stabilizers.
Sugar alcohols like maltitol and sorbitol provide sweetness with a smaller blood-sugar bump than table sugar, but they can be rough on sensitive stomachs—several Redditors called out bloating or urgent bathroom runs.
Ingredient minimalists will also balk at the palm-derived fats, emulsifiers, and colorants; this is not a nuts-and-dates bar. A few buyers mention an artificial edge to the flavor and a heat-sensitive coating that can get messy in warm conditions.
Finally, 16g of protein is solid for a snack but will underwhelm anyone chasing 20–25g in a single bar.
The Middle Ground
So where does that leave us? If flavor is the thing that keeps you consistent, Cinnamon Twist delivers—big time.
The enthusiastic 4. 4-star average and “tastes like a candy bar” chorus aren’t accidents.
But critiques that it’s “too high calorie” often echo the brand’s older, larger bars (those were closer to 400 calories); this specific one is a lighter 190 calories. The “sugar alcohol loophole” complaint has a point: the label’s 3g sugar looks great, but maltitol and sorbitol are still carbs and can upset some guts.
Test with half a bar if you’re unsure. As for the claim from one expert reviewer that only a fraction of the protein is “bioavailable”—that’s a stretch.
Whey and soy are both high-quality proteins; the bigger question is dose.
At 16g, you may not hit the leucine threshold many lifters aim for in a single sitting, so pair it with a glass of milk or yogurt if you’re optimizing muscle repair.
Ingredient purists and anyone avoiding dairy, soy, or gelatin (yes, there’s bovine gelatin, so it’s not vegetarian) will want a different bar. But for gluten-free eaters who prioritize taste and can handle sugar alcohols, this is an easy win.
What's the bottom line?
FITCRUNCH Cinnamon Twist is a treat-first protein bar that happens to carry 16g of protein. It nails the cinnamon-roll profile with crunchy bits and creamy layers, and it does it at 190 calories—great for a sweet-leaning snack, pre-lift bite, or post-dinner “something” that doesn’t detour your day. It’s also unapologetically engineered.
If you avoid sugar alcohols, sucralose, palm-derived fats, or color additives, you’ll be happier elsewhere. But if your priority is a gluten-free bar that tastes fantastic, fills a gap, and plays nicely with a moderate-calorie plan, Cinnamon Twist earns its place. Call it what it is: not a meal replacement, not an ingredient purist’s pick—just a reliably delicious protein assist when you want dessert without the full dessert consequences.