FITCRUNCH
Chocolate Peanut Butter
TL:DR
In 2 Sentences
A genuinely candy‑bar‑like build—layers, crunch, and chocolate‑peanut payoff—delivering 16g of protein at 190 calories with just 3g labeled sugar, achieved via sugar alcohols and glycerin rather than fruit or grain sugars.
When to choose FITCRUNCH Chocolate Peanut Butter
A sweet‑tooth saver after a light workout or mid‑afternoon slump when you want indulgence plus meaningful protein. Best if you tolerate sugar alcohols and eat dairy/soy/peanuts; not a match for vegetarians (contains gelatin).
What's in the FITCRUNCH bar?
FITCRUNCH’s Chocolate Peanut Butter bar leans into real peanut butter and roasted peanuts for the nutty note and Dutch-processed cocoa for the chocolate—classic, craveable flavors.
Under the hood, protein comes from a whey-and-soy duo, sweetness is driven more by sugar alcohols and glycerin than fruit or grains, and fats are a mix of palm-based oils and peanuts.
The result is a gluten-free, candy-like bar with 16g of protein, modest calories, and low labeled sugar—achieved with modern sweeteners rather than whole-food sugars.
- Protein
- 16 g
- Fat
- 8 g
- Carbohydrates
- 14 g
- Sugar
- 3 g
- Calories
- 190
Protein
1615MIDThe 16g of protein comes primarily from whey protein isolate and concentrate, backed up by soy protein isolate; peanut flour and a touch of gelatin contribute minor amounts. Whey delivers top-tier, fast-digesting amino acids with relatively low lactose in the isolate, while soy is a complete plant protein that fills in texture and keeps costs in check. Together they offer a solid, mixed-source protein profile—great for muscle repair if dairy and soy work for you.
Fat
89MIDMost fat comes from palm and palm-kernel oils (used for structure and stability) plus peanuts, with smaller amounts from sunflower and soybean oils. That means a blend of more saturated fat from palm with heart‑friendlier monounsaturated fats from peanuts and some polyunsaturates from seed oils. At 8g total, it’s a moderate-fat bar, but if you’re watching saturated fat, note the reliance on palm-based oils over olive- or avocado-type fats.
Carbs
1420LOWThe 14g of carbs are built more from refined sweeteners than from whole-food starches: sugar alcohols (like maltitol and sorbitol) and vegetable glycerin provide bulk and moisture, with smaller contributions from sugar/dextrose and binders such as brown rice flour and tapioca starch. This design dials down sharp blood‑sugar spikes compared with straight sugar, but polyols can be gassy for sensitive stomachs; one bar is a good test of your personal tolerance. Think steadier sweetness rather than slow-burning, grain-based energy.
Sugar
34MIDOnly 3g of sugar show up because sweetness leans on sugar alcohols and glycerin, with a tiny assist from an artificial sweetener; the actual sugars present come from added sugar/dextrose and a bit of milk sugar from whey. The upside is a smaller glucose spike; the trade‑off is a reliance on highly processed sweeteners, which can bother sensitive guts when you stack multiple servings.
Calories
190210MIDAt 190 calories, this lands on the lighter side for a protein bar. Most calories split between the whey/soy proteins and fats from palm oils and peanuts, with the rest from carbohydrates that include lower‑calorie sugar alcohols—one reason it stays under 200. It eats like a treat but doesn’t hit your daily tally as hard as many dessert-style bars.
Vitamins & Minerals
No standout micronutrients here—nothing tops 10% of daily value. Small amounts of calcium ride in with the whey and a little iron with cocoa and peanuts; mixed tocopherols (vitamin E) and vitamin A palmitate appear mainly to protect freshness and color rather than to provide meaningful nutrition.
Additives
Expect a modern, built-for-texture ingredient list: humectants (glycerin) and sugar alcohols keep the bar soft and sweet; emulsifiers like soy lecithin and acetylated monoglycerides help fats and cocoa play nicely; and a preservative (potassium sorbate) extends shelf life. These tools create the confection-like bite and low sugar, but they’re highly refined, and polyols can be a digestive wildcard for some.
Ingredient List
Cow's milk whey
Cow's milk whey
Defatted soybean flakes
Oil palm fruit
Vegetable oils (palm, soy)
Groundnut plant seeds
Corn starch; also in fruits
apples and pears
Sugarcane and sugar beet
Corn or wheat
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headliner. Across big review pools, people call it the closest thing to a candy bar in the protein aisle, and that matters when consistency depends on enjoying what you eat.
It still lands respectable numbers: 16g of complete protein in a 190‑calorie bar, which many find filling enough to replace a dessert or bridge a long stretch between meals. The texture—crisp outside, softer layers inside—avoids the chalkiness that sinks many bars.
Several users also report steadier energy compared with sugary snacks, which aligns with the bar’s use of sugar alcohols over straight sugar. The approval is broad—roughly 70% five‑star ratings from a large sample—so the praise isn’t just from a niche crowd.
Main Criticism
The sweetness toolkit is divisive. Sugar alcohols (think maltitol and sorbitol), plus glycerin and a touch of sucralose, can cause bloating or GI discomfort for sensitive folks and occasionally read as “artificial.
” Ingredient purists also balk at the palm‑oil base and the longer, more engineered ingredient list. Some buyers note texture variability—firmer or chewier centers at times, and a coating that can get messy in heat.
And for heavy lifters eyeing 20g+ bars, 16g puts this solidly in snack territory rather than meal replacement. Lastly, the inclusion of bovine gelatin makes it a no‑go for vegetarians.
The Middle Ground
This bar splits the room: the taste‑first crowd cheers the candy‑bar experience with decent macros, while purists see a confection in gym clothes. Both viewpoints hold water.
If your priority is maximum protein per bite with the cleanest ingredient deck, FITCRUNCH isn’t aiming for that podium. If your challenge is staying on track because everything tastes like chalk, this is a pragmatic, sustainable win.
One Redditor claimed it “abuses” sugar‑alcohol labeling; in practice, those sweeteners still contribute calories (the 190 on the label accounts for them), but they usually nudge blood sugar less than table sugar and can upset some stomachs—tolerance is highly individual.
Another critique suggests only a fraction of the protein “counts”; there’s no published evidence for that here, and both whey and soy are complete, well‑studied proteins. The truth sits in the middle: a very tasty, moderately protein‑dense bar built with modern sweeteners and confectionery techniques.
What's the bottom line?
FITCRUNCH Chocolate Peanut Butter is best seen as a candy‑bar upgrade: indulgent flavor, gym‑friendlier numbers. You get 16g of quality protein, 190 calories, and a chocolate‑peanut profile that actually satisfies a craving, especially if you’re gluten‑free. The trade‑offs—sugar alcohols, palm‑based fats, and a not‑vegetarian formula—won’t suit everyone, but for many, the payoff in taste and consistency is worth it.
danger zone. If you’re sensitive to polyols, prefer whole‑food bars, or need 20g+ protein, keep looking. Condensed listicle blurb: Candy‑bar taste with 16g protein at 190 calories, gluten‑free.
Sweetness comes from sugar alcohols and glycerin; includes palm oils and gelatin (not vegetarian) and may bother sensitive stomachs. Best as a crave‑worthy snack after lighter workouts or whenever you want dessert energy with some protein.