FITCRUNCH
Chocolate Coconut Almond
TL:DR
In 2 Sentences
A chef‑designed, candy‑bar‑style build—crisp coating, soft center, real crunch—that delivers 16 grams of whey‑based protein while keeping labeled sugar to 5 grams.
When to choose FITCRUNCH Chocolate Coconut Almond
Sweet‑tooth snackers who want dessert‑level flavor with a meaningful protein bump, and gluten‑free eaters fine with dairy and soy. Less ideal for folks sensitive to sugar alcohols or chasing ultra‑short, whole‑food ingredient lists.
What's in the FITCRUNCH bar?
Chocolate Coconut Almond opens with a dairy‑first protein base—whey isolate and concentrate, with some soy—to deliver 16 grams of protein per bar. The chocolate comes from alkalized cocoa, the almond from actual almonds, and the coconut note appears to come from natural flavor rather than coconut meat on the label.
Macros land in a pragmatic place: higher fat (11 grams) from palm and seed oils with a nut boost, moderate carbs (15 grams) powered mostly by refined syrups, and low labeled sugar (5 grams) thanks to sugar alcohols and a dash of sucralose.
In short, it’s a candy‑bar‑style build crafted for sweetness and chew, with real protein and a longer ingredient list doing the heavy lifting behind the scenes.
- Protein
- 16 g
- Fat
- 11 g
- Carbohydrates
- 15 g
- Sugar
- 5 g
- Calories
- 210
Protein
1615MIDMost of the 16 grams of protein come from a whey blend (isolate and concentrate), backed by soy protein isolate plus small amounts of sodium caseinate and gelatin. Whey delivers top‑tier, fast‑digesting amino acids; soy helps with texture and structure, though both are refined rather than whole‑food proteins. If lactose is a concern, note the isolate is lower in lactose, but the bar also includes whey powder and caseinate.
Fat
119MIDAt 11 grams, fat comes from several places: palm kernel/palm oils for a firm, candy‑bar‑style coating; sunflower and soybean oils for unsaturated fats; and almonds for naturally nutrient‑rich fats. That mix leans more saturated than a nut‑only bar because of the palm oils, while nuts and seed oils add vitamin E and softness. If you’re watching omega‑6 balance, pair this with omega‑3‑rich meals.
Carbs
1520LOWThe 15 grams of carbs are a mixed bag: some whole‑grain carbs from gluten‑free oats, but more from refined sources like glucose syrup and maltodextrin, plus glycerin and sugar alcohols that keep the bar soft and sweet. Expect quicker energy from the syrups, tempered by the bar’s fat and protein; the polyols help hold sugar grams down but can bother sensitive stomachs if you stack multiple servings.
Sugar
54MIDOnly 5 grams of sugar show up on the label because most sweetness comes from sugar alcohols (maltitol and sorbitol), glycerin, and a pinch of sucralose rather than lots of table sugar. There is still some sucrose and high‑GI glucose syrup in the mix, and a bit of lactose from whey, but the polyols keep total sugars lower. Sensitive to sugar alcohols? One bar is usually fine, but multiple servings can add up.
Calories
210210MIDAt 210 calories, this sits mid‑pack: roughly half from fats, a solid share from the 16 grams of protein, and the rest from carbohydrates and sweetener solids. In practice, it eats like a candy‑bar‑style protein bar—satiating from fat and protein, with a moderate carb bump for energy.
Vitamins & Minerals
No standout vitamin or mineral numbers here. Almonds and sunflower oil naturally bring a bit of vitamin E, and you’ll see vitamin A palmitate/beta‑carotene on the label mostly for color and stability—typically not enough to clear 10% Daily Value.
Additives
This is a highly engineered bar: humectants (glycerin) for softness; sugar alcohols for lower sugar; several emulsifiers (lecithins, mono‑ and diglycerides, acetylated monoglycerides, PGMS) to keep the chocolatey coating stable; and potassium sorbate for freshness. There’s also titanium dioxide to whiten/opaque the coating (permitted in the U.S., not in the EU). If you prefer short, kitchen‑cupboard labels, this one reads busy.
Ingredient List
Cow's milk whey
Cow's milk whey
Oil palm fruit
Defatted soybean flakes
Sugarcane and sugar beet
Vegetable oils (palm, soy)
Cattle hides and bones
Corn or wheat
apples and pears
Almond tree seeds
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headline. Across thousands of reviews, people say FITCRUNCH overdelivers on the candy‑bar promise—crunchy shell, soft interior, and a chocolate‑forward bite with an almond accent that feels indulgent.
The macros land in a friendly spot for a treat‑leaning bar: 16 grams of protein and 210 calories can take the edge off afternoon hunger or cap a meal without feeling like a full dessert.
Many appreciate that it’s gluten‑free and actually satisfying—fat plus protein helps it eat bigger than its size. And while individual responses vary, some shoppers note steadier energy compared to sugary bars, which makes sense given the blend of protein, fats, and lower labeled sugar.
The bottom line from fans: it tastes great, it’s filling, and it scratches the craving you bought it for.
Main Criticism
The tradeoffs show up fast if you read labels closely. Sweetness leans on sugar alcohols (like maltitol and sorbitol) and glycerin; those help keep sugar lower but can be rough on sensitive stomachs, especially if you eat more than one.
The ingredient list is long and includes palm‑derived oils and emulsifiers, plus titanium dioxide to brighten the coating—fine in the U. S.
, but not everyone loves additives for a daily snack. Protein is solid but not standout; 16 grams trails the 20‑plus crowd, and a few reviewers wish the ratio were leaner.
Taste isn’t universal either: some call it a touch artificial, and the chocolatey coating can melt in warm conditions, which makes for a messier experience. Texture can also vary if stock sits too long, losing that signature soft‑layer bite.
The Middle Ground
So where does the truth land between raves and eye rolls? If flavor matters most, FITCRUNCH is hard to beat—there’s a reason it pulls a strong average rating with a big majority of five‑star reviews.
If your priority is the cleanest possible label, this is not the bar; it’s proudly engineered for that candy‑bar experience. On sugar alcohols, Redditor Pixieflower’s stomach protests are common but not universal; one bar is usually fine for many people, but stacking them is where trouble often starts.
Calories sparked debate too: Various‑Traffic‑1786 called them high, yet 210 calories is middle‑of‑the‑road for treat‑style protein bars—and far from the 400‑calorie behemoths of yesteryear. A trainer’s claim that only about 12 grams are “usable” should be taken cautiously; whey is among the most bioavailable proteins, and 16 grams still counts.
Finally, manage expectations on the flavor name: the coconut note here comes from flavoring rather than big coconut shreds. If you’re cool with those tradeoffs, the value proposition is straightforward—taste first, but with meaningful protein.
What's the bottom line?
FITCRUNCH Chocolate Coconut Almond is a dessert‑leaning protein bar that owns what it is: indulgent layers and real crunch, anchored by 16 grams of whey‑based protein. It’s satisfying for the size, gluten‑free, and widely praised for taste. The costs of admission are a long, engineered ingredient list, sugar alcohols that may not agree with everyone, and a protein number that’s good—not elite.
Choose it when you want a sweet, candy‑adjacent fix that still supports your protein goals, especially as an afternoon hold‑you‑over or a lighter post‑workout bite. Skip it—or rotate it—if you’re sensitive to sugar alcohols, prefer short‑label bars, or want 20‑plus grams of protein per serving.
And small, practical note: keep it cool so the coating stays crisp, not messy. For the right eater, it’s a fun, tasty compromise that feels like a treat and works like a snack.