FITCRUNCH
Chocolate Chip Cookie Dough
TL:DR
In 2 Sentences
A chef-designed, six-layer bar that pairs top-of-category protein (30 grams) with an unapologetically candy-bar experience.
When to choose FITCRUNCH Chocolate Chip Cookie Dough
Reach for it after lifting, on long workdays, or whenever you need a compact meal-level hit of protein with a treat-like finish; skip if sugar alcohols upset your stomach or you avoid highly processed ingredients.
What's in the FITCRUNCH bar?
FITCRUNCH’s Chocolate Chip Cookie Dough bar goes big on protein and big on everything else.
A whey-forward blend (whey protein isolate and concentrate) boosted with soy protein isolate delivers a top‑of‑category 30 grams, while a rich mix of palm‑based fats and seed oils pushes calories toward the high end for bars.
Carbs lean refined—think glucose syrup, sugar, maltodextrin, and tapioca starch—then sweetened out with sugar alcohols and a tiny touch of sucralose to keep sugar grams modest. The cookie‑dough vibe comes from cocoa (alkalized), vanilla, a hint of almond, and a confection‑style coating.
Translation: massive protein for muscle repair, a dense energy profile that eats like a small meal, and a very modern candy‑bar‑meets‑protein‑bar build.
- Protein
- 30 g
- Fat
- 16 g
- Carbohydrates
- 27 g
- Sugar
- 6 g
- Calories
- 380
Protein
3015HIGHMost of the 30 grams of protein comes from whey—specifically whey protein isolate and concentrate—backed by soy protein isolate with a little sodium caseinate and gelatin for structure. Whey is a clean, filtered dairy protein that’s rich in leucine and usually low in lactose, making it highly effective for muscle repair; soy helps with texture and balance. It’s a top‑tier protein load, but note both milk and soy allergens are present.
Fat
169HIGHFat is driven by palm kernel and palm oils (more saturated, great for structure and a creamy coating), with sunflower and soybean oils and some almond contributing unsaturated fats. The overall tilt is more saturated than a nut‑butter‑led bar, while the seed oils add omega‑6. If you keep an eye on saturated fat, know that much of the richness comes from palm‑derived oils.
Carbs
2720HIGHCarbs here are mostly refined: glucose syrup, sugar, maltodextrin, and tapioca starch deliver quick fuel, while glycerin and sugar alcohols (maltitol, sorbitol) add sweetness and that soft, chewy bite. Expect fast energy rather than slow‑burn carbs; protein and fat will blunt the spike somewhat, and polyols can bother sensitive stomachs if servings stack up.
Sugar
64MIDSugar clocks in at 6 grams, primarily from refined sugar and glucose syrup, with some lactose from the dairy proteins. Most of the sweetness actually comes from sugar alcohols and a tiny dose of sucralose—so the bar tastes sweeter than the sugar number suggests without leaning on fruit. If you’re polyol‑sensitive, pace your intake to keep GI comfort on your side.
Calories
380210HIGHAt 380 calories, this bar sits near the top of the category, largely because 16 grams of fat and 30 grams of protein make it energy‑dense before you even count the syrups. The carbohydrates add another meaningful share, so it eats more like a compact meal or heavy snack than a quick nibble. Great for long stretches between meals or post‑training recovery when you need staying power.
Vitamins & Minerals
You get about 15% Daily Value of iron, largely from soy protein isolate and cocoa, and roughly 10% DV of calcium from the dairy proteins (whey and sodium caseinate). Vitamin A palmitate and beta‑carotene appear on the label, but they’re present for color or minor fortification and don’t headline the nutrient panel.
Additives
This is a function‑heavy recipe: emulsifiers (mono‑ and diglycerides, PGMS, acetylated monoglycerides) keep the bar cohesive, lecithins help it mix, and potassium sorbate and tocopherols protect freshness. Titanium dioxide is used to brighten the coating—still permitted in the U.S., though it’s no longer allowed in EU foods. In short, many highly refined helpers that improve texture and shelf life rather than nutrition.
Ingredient List
Cow's milk whey
Cow's milk whey
Oil palm fruit
Defatted soybean flakes
Vegetable oils (palm, soy)
Corn or wheat
Sugarcane and sugar beet
Cattle hides and bones
apples and pears
Corn, wheat, potato, tapioca starches
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headline. Across Reddit and Amazon, fans describe FITCRUNCH as the rare protein bar that actually feels indulgent—crunchy coating, soft center, and flavors that read more “confection” than “chalk.
” Redditor organicchunkysalsa called out the 30 grams of protein and said the bars “taste really really good,” while another user, casualibrarian, said the chocolate peanut butter reminded them of a Reese’s without spiking blood sugar.
Many buyers also find them satisfyingly filling; that tracks with the nutrition panel, which puts this bar closer to a compact meal than a light snack. Even critics tend to preface complaints with a nod to flavor, which says a lot in a category where palatability is often the battle.
Main Criticism
The indulgence comes with baggage. At 380 calories with 16 grams of fat, this is a heavy hitter for a bar, and several reviewers—like Various-Traffic-1786 on Reddit—wish the calories were lower.
The sweetness leans on sugar alcohols plus a tiny bit of sucralose; some users, like Pixieflower and jusfng, report GI discomfort when they have a full bar or eat them often.
Ingredient minimalists won’t love the long label: multiple emulsifiers, preservatives, and even titanium dioxide to brighten the coating (allowed in the U. S.
, not in EU foods). A few Amazon shoppers mention an occasionally “artificial” note and texture variability when bars have been stored in heat or for too long.
The Middle Ground
So where does that leave us? If you’re chasing maximum protein with maximum pleasure, FITCRUNCH delivers exactly what it promises: a dessert-forward bar with a serious whey core.
The nutrition profile backs the “filling and satisfying” chorus, but it also explains the pushback—refined carbs for quick energy, palm- and seed-oil richness, and a modern sweetener stack that won’t suit every stomach.
Some commentary goes too far the other way: one review site claims only about 12 grams of the protein is “bioavailable,” which isn’t a standard or evidence-backed way to judge whey; in reality, whey is widely regarded as highly digestible and leucine-rich.
There’s also confusion around sizes—FITCRUNCH sells full-size bars (like this 30-gram-protein version) and smaller ones around 16 grams of protein at roughly half the calories—so it’s worth checking the label to match your needs.
If you want short-ingredient lists and slow-burn carbs, this won’t feel like your bar; if you want a protein-topped sundae in a wrapper, it just might.
What's the bottom line?
FITCRUNCH’s Chocolate Chip Cookie Dough bar is a dessert that lifts weights. It’s unmistakably engineered—thick coating, soft center, and a label that reads like a food science lab—but the payoff is real: 30 grams of whey-driven protein, lasting fullness, and flavor that’s easy to look forward to. It isn’t a daily-driver for everyone.
The calories and saturated fat are meaningful, the carbs are mostly refined, and the sweetness leans on sugar alcohols that some folks can’t tolerate. But used intentionally—post-workout, between long meetings, on travel days—it’s an enjoyable, high-protein solve. If you’re sensitive to polyols or prefer simpler ingredients, look elsewhere.
Otherwise, think of FITCRUNCH as the treat-forward protein bar that makes room for results, not just cravings. And do a quick allergen check: milk and soy are in the mix, with a hint of almond.