FITCRUNCH
Chocolate Brownie
TL:DR
In 2 Sentences
A chef‑made, multi‑layer bar that genuinely tastes like candy yet delivers a rare 30 grams of whey‑forward protein per full-size bar.
When to choose FITCRUNCH Chocolate Brownie
Best as a high‑protein meal stand‑in after lifting or on busy days when you want a dessert‑leaning treat that still moves the protein needle. Not ideal if you avoid dairy, soy, or sugar alcohols.
What's in the FITCRUNCH bar?
FITCRUNCH’s Chocolate Brownie bar leans hard into the dessert lane—think cocoa processed with alkali, chocolate chips, cocoa extract, and a hint of vanilla—while delivering a serious 30 grams of protein.
That protein comes from a whey-first blend (whey protein isolate and concentrate), backed by soy protein isolate and a bit of sodium caseinate, which puts it near the very top of the category for protein.
The rest of the story: higher fat (much of it from palm and cocoa butter for that brownie-like bite), carbs built from refined syrups and starch plus sugar alcohols to keep sugars modest, and a full confectioner’s toolkit of emulsifiers to hold it all together.
At 410 calories, it eats more like a small meal than a light snack—rich, filling, and built to satisfy a sweet tooth with protein staying power.
- Protein
- 30 g
- Fat
- 20 g
- Carbohydrates
- 26 g
- Sugar
- 7 g
- Calories
- 410
Protein
3015HIGHProtein is driven by a dairy-forward blend—whey protein isolate and concentrate—supported by soy protein isolate and some sodium caseinate. Whey isolate is a very high‑quality, low‑lactose, fast‑digesting protein; soy isolate is also complete but more processed and slightly lower in amino‑acid quality than whey. At 30 grams, you’re getting top‑tier protein density with a refined, not whole‑food, protein profile—great for muscle repair, but not for those avoiding dairy or soy.
Fat
209HIGHMost of the 20 grams of fat comes from palm kernel and palm oils (supplying more saturated fat) and cocoa butter from the chocolate chips, with smaller amounts from soybean/sunflower oils and the nut inclusions. This mix gives the bar its stable, brownie‑like structure and creamy coating, but it also pushes saturated fat higher than many bars. If you’re watching heart health, note the emphasis on palm/cocoa butter and balance with more unsaturated fats elsewhere in your day.
Carbs
2620HIGHThe 26 grams of carbs are built from refined sources—glucose syrup, sugar, maltodextrin, and a touch of tapioca starch—tempered with sugar alcohols (maltitol, sorbitol) and glycerin for sweetness and chew. Expect quicker energy than you’d get from oats or dates, with the protein and fat helping blunt sharp spikes. If polyols bother your stomach, consider portion size or spacing with other polyol‑containing foods.
Sugar
74MIDSugar clocks in at 7 grams because most sweetness comes from sugar alcohols (maltitol, sorbitol), glycerin, and a tiny dose of an artificial sweetener (sucralose), not fruit. That keeps sugars lower but shifts sweetness toward more processed ingredients—good for teeth, sometimes tricky for sensitive guts. Any natural sugars here likely come from table sugar and small amounts of lactose in the dairy proteins.
Calories
410210HIGHAt 410 calories, this bar sits near the high end for the category. Calorie-wise, it’s fueled primarily by fat and protein (roughly 180 kcal from fat and 120 kcal from protein), with the rest from carbohydrates and polyols—so it feels more like a compact meal than a snack. The higher fat slows digestion, making it satisfying but heavier than leaner, lower‑fat bars.
Vitamins & Minerals
No standout vitamins or minerals are called out above 10% Daily Value. You may get small amounts of vitamin A from added vitamin A palmitate and a bit of vitamin E from sunflower/soy oils, plus trace minerals from cocoa, but this bar is designed for protein and energy first, not micronutrient density.
Additives
To achieve its candy‑bar texture and shelf life, the recipe uses a suite of modern food‑grade helpers: emulsifiers (mono‑ and diglycerides, acetylated monoglycerides, propylene glycol monostearate, lecithins), humectants (glycerin, sugar alcohols), and preservatives (potassium sorbate), plus anticaking agents like silicon dioxide. These highly refined ingredients keep the core soft, the coating glossy, and the bar stable in your bag. If you prefer shorter, minimally processed labels, this one reads more like confectionery.
Ingredient List
Cow's milk whey
Cow's milk whey
Defatted soybean flakes
Oil palm fruit
Vegetable oils (palm, soy)
Sugarcane and sugar beet
Cattle hides and bones
Corn or wheat
Roasted cacao nibs from cocoa beans
Cocoa beans
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headline here. Across thousands of ratings (4.
4 average with roughly 70% five‑stars), fans keep repeating the same theme: it’s the protein bar you actually look forward to eating. Redditor organicchunkysalsa called out the 30 grams of protein and still loved the flavor, and casualibrarian said it reminded them of a Reese’s while not spiking their glucose—anecdotal, but notable.
Many reviewers say one bar feels like a dessert and a meal in one, which makes it easy to stay consistent with protein goals when appetite or time is short.
There’s also a smaller FITCRUNCH format floating around warehouse clubs (about 190 calories and 16 grams of protein) that devotees lean on when they want the taste with a lighter footprint.
In short: flavor, satiety, and accessible protein are what win people over.
Main Criticism
The same traits that make it satisfying are the ones that raise eyebrows: it’s calorically dense and higher in saturated fat than typical ‘clean’ bars. Several reviewers—like Various‑Traffic‑1786—wish the calories were lower, and nutrition writers have flagged the dessert‑like ingredient lineup and fat profile as reasons to moderate intake.
Sugar alcohols are a recurring sticking point; Pixieflower and jusfng say they upset their stomach, and that’s consistent with what we know about maltitol and friends in larger amounts. A handful of buyers mention an artificial edge to the sweetness, an overly chewy interior, or a dry bite in some flavors.
The glossy chocolate coating also softens and smears in heat, which can make on‑the‑go eating messy. And if you prefer short, minimally processed labels, FITCRUNCH reads more like confectionery engineering.
The Middle Ground
So where does that leave us? If you judge by taste alone, FITCRUNCH sits near the top—several reviewers say it’s better than a candy bar, and you don’t need to white‑knuckle your way through it.
Functionally, it’s a trade: you get 30 grams of complete, dairy‑first protein in the full‑size bar, but you pay with more calories, more saturated fat, and a roster of modern sweeteners and emulsifiers.
Some critiques go too far—one article claims only about 12 grams are ‘bioavailable,’ which doesn’t line up with established research on whey isolate’s high digestibility and amino acid quality—but the bigger, fair point is that this is a dessert‑style delivery system for protein.
Redditor [deleted] called out a ‘sugar alcohol loophole’; dramatic wording aside, the sweetness does lean heavily on polyols, which can keep sugar grams in check but may test sensitive guts. Meanwhile, organicchunkysalsa and others rave about finally finding a bar that makes 30 grams of protein enjoyable, and they’re not wrong either.
The truth sits in the middle: it’s a delicious, engineered bar that excels at flavor and protein, and it works best when you use it like a compact meal, not a nibble.
What's the bottom line?
FITCRUNCH is a dessert‑first protein bar that studied sports nutrition. It’s indulgent by design, and that’s precisely why so many people stay consistent with it: the 30‑gram protein punch arrives in a package that feels like a treat, not a chore. The cost is higher calories, more saturated fat, and a label built with modern sweeteners and emulsifiers instead of oats and dates.
If you’re okay with that trade‑off—and your stomach handles sugar alcohols—it’s a reliable way to hit protein targets when you want something that genuinely tastes good. Use it as a post‑lift meal replacement, a travel stand‑in, or a sweet‑tooth nightcap that still moves your protein forward. Skip (or choose the smaller format, or half a bar) if polyols bother you, if you’re targeting a short, whole‑food ingredient list, or if you avoid dairy or soy.
Listicle‑ready blurb: FITCRUNCH Whey Protein Bar — candy‑bar taste with 30 grams of whey‑forward protein; heavy on calories and sweetness from sugar alcohols. Great as a post‑workout or on‑the‑go mini‑meal; not for sensitive stomachs or strict minimal‑ingredient seekers.