FITCRUNCH
Caramel Peanut
TL:DR
In 2 Sentences
A chef-designed, six-layer, candy-bar-style protein bar that still delivers a legit 30 grams of complete dairy protein in the full-size version.
When to choose FITCRUNCH Caramel Peanut
Choose it when you want a treat-like bar that doubles as a compact meal or post-lift refuel. Less ideal if you’re chasing minimal processing, very low calories, or you’re sensitive to sugar alcohols.
What's in the FITCRUNCH bar?
FITCRUNCH’s Caramel Peanut bar wears a candy-bar coat—real peanuts and a caramel-style layer built from sugar, cream, and natural flavors (with caramel color for that golden hue)—but underneath is serious fuel.
The protein is driven by dairy isolates (whey and milk) with a bit of soy, the carbs lean heavily on modern sweeteners rather than whole grains, and the fats skew saturated from palm-based oils with some help from nut fats.
With 30 grams of protein (near the top of the category) and 380 calories, it behaves more like a compact meal than a quick nibble; here’s where those numbers really come from.
- Protein
- 30 g
- Fat
- 16 g
- Carbohydrates
- 27 g
- Sugar
- 6 g
- Calories
- 380
Protein
3015HIGHProtein is powered by a dairy‑heavy blend—whey protein isolate and concentrate plus milk protein isolate—rounded out with soy protein isolate. Whey and milk isolates are high‑quality, complete proteins with little lactose, so they’re efficient for muscle repair; soy adds extra grams and texture, though it’s a notch lower in amino‑acid quality than whey. Net effect: a very high 30 grams of mostly fast‑digesting, complete protein.
Fat
169HIGHMost fat comes from palm and palm‑kernel oils (including fractionated forms) and a touch of heavy cream, with peanuts and a little almond contributing some heart‑healthy unsaturated fats. Palm‑based fats are semi‑solid and stable—great for coatings—but they’re rich in saturated fat. If you watch saturated fat, account for the coating and cream here more than the nuts.
Carbs
2720HIGHCarbs here are mostly refined: sugar and corn syrup for quick sweetness and binding, plus sugar alcohols (maltitol and sorbitol) and glycerin to keep the bar soft while easing the sugar number. A little tapioca starch and brown rice flour add bulk but not meaningful fiber. Expect faster energy from the sugars, tempered somewhat by protein and polyols; note that larger amounts of sugar alcohols can bother sensitive stomachs.
Sugar
64MIDThe 6 grams of sugar come from table sugar, corn syrup, and small amounts of milk sugar from dairy ingredients; most of the sweetness is actually carried by sugar alcohols (maltitol, sorbitol), glycerin, and a tiny dose of sucralose. That keeps total sugars modest compared with candy, with a gentler blood‑sugar rise than straight sugar alone, though it relies on highly refined sweeteners that some people don’t tolerate well in quantity.
Calories
380210HIGHAt 380 calories (on the high side for bars), energy is coming from all three macros: substantial protein, a saturated‑leaning fat coating, and a mix of sugars and sugar alcohols. The polyols shave some calories compared with pure sugar, but the dense coating and big protein dose make this more of a small meal than a snack.
Vitamins & Minerals
Iron lands around 10% of daily value, likely from soy protein isolate (and a bit from cocoa), with small amounts of calcium and potassium coming from the dairy proteins. This isn’t a multivitamin bar—any added vitamin A ingredients and beta‑carotene here are mainly for formulation and color rather than delivering high DV.
Additives
Expect a long, functional ingredient list: emulsifiers (soy lecithin, mono‑ and diglycerides) for smooth coatings, carrageenan for creamy stability, humectants (glycerin) to keep softness, preservatives (potassium sorbate), acidulants (citric acid), and coloring (caramel color, beta‑carotene). These additives are common in candy‑style protein bars and deliver shelf‑stable texture—but they signal a highly processed product.
Ingredient List
Cow's milk whey
Cow's milk whey
Skim cow milk
Corn or wheat
Defatted soybean flakes
Oil palm fruit
Vegetable oils (palm, soy)
Cow's milk
Groundnut plant seeds
apples and pears
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headliner. Across Reddit and Amazon, fans call it the most candy-like protein bar they’ve found—some, like organicchunkysalsa, even eat it for breakfast and still hit protein targets.
The texture gets praise too: a crunchy shell with softer layers that feel more like dessert than duty. Many reviewers say it’s filling; with 30 grams of protein in the full-size and 16 grams in the smaller bars, that tracks.
A few blood-sugar–conscious readers, like casualibrarian, report it doesn’t spike them—your mileage may vary, but the blend of protein and low-digestible sweeteners likely helps. And with a big sample of ratings averaging 4.
4 stars and 70% five-star reviews on Amazon, the crowd clearly enjoys the flavor-first approach.
Main Criticism
Calories and saturated fat are the sticking points. The full-size bar sits around 380 calories with a notable hit of saturated fats from palm-based oils; it’s more small meal than snack.
Sweeteners are another recurring pain point: sugar alcohols like maltitol and sorbitol make the bar taste sweet with less sugar, but several users (Pixieflower, jusfng) cite GI upset—from gurgles to full-on “nope.
” Ingredient lists run long, with emulsifiers, stabilizers, and colors typical of candy-style bars; if you prefer short-and-simple labels, you’ll notice. A handful of buyers also describe the filling as a bit artificial or overly chewy, and the chocolatey coating can get messy in warm conditions.
The Middle Ground
So which is it—protein hero or dessert in disguise? The truth lives in the middle.
If you want a bar that genuinely tastes like a treat and still delivers serious protein, FITCRUNCH nails the brief. The cost is what makes it taste so good: a rich coating built with palm oils and a web of modern sweeteners and texturizers.
That explains why it’s loved by people who struggle with chalky bars and why it’s side-eyed by clean-ingredient sticklers.
On Reddit, one commenter claimed FITCRUNCH “abuses the sugar alcohol loophole” and even name-dropped erythritol; the label points more to maltitol and sorbitol—different compounds, same category—but the real point stands: these ingredients can be tough on sensitive stomachs.
Another take, from coach Jacob Zemer, suggests only a fraction of the protein “counts. ” That likely overreaches; whey and milk isolates are among the highest-quality proteins we have.
You are getting meaningful protein here, but you’re also getting candy-bar engineering. If you can use the calories and you want joy with your grams, it’s a win.
If you want a minimally processed, high-fiber, low-sat-fat bar, this isn’t your target.
What's the bottom line?
FITCRUNCH is the rare bar that makes high protein feel like a reward, not a chore. The full-size version brings 30 grams of complete dairy protein and that unmistakable candy-bar crunch, making it a smart fit as a post-workout treat or a compact meal when you’re on the go. The trade-offs are clear: higher calories, a saturated-fat-leaning coating, sugar alcohols that don’t love every gut, and a long ingredient list.
If you value flavor and satiety over minimal processing—and you tolerate maltitol and sorbitol—this can be a satisfying tool in the kit. If you’re watching saturated fats, prefer short labels, or want a true light snack, look elsewhere or opt for the smaller bar. ” Used mindlessly, it’s just dessert with a diploma.