FITCRUNCH
Apple Pie
TL:DR
In 2 Sentences
A bakery‑style apple‑pie flavor delivered in a six‑layer, candy‑bar format with 16g of whey‑based protein and only 3g of sugar, thanks to sugar alcohols and glycerin. It’s gluten‑free, indulgent, and built more like confectionery than a minimalist health bar.
When to choose FITCRUNCH Apple Pie
Best for sweet‑tooth moments when you want real dessert vibes with a meaningful protein bump—post‑workout, afternoon slump, or a candy‑bar swap. Skip it if you’re sensitive to sugar alcohols, strictly vegetarian (it contains gelatin), or avoiding peanuts/soy.
What's in the FITCRUNCH bar?
FITCRUNCH’s Apple Pie bar is built around a whey‑forward blend that delivers 16g of protein in a candy‑bar‑style bite.
Carbs sit lower than most bars, largely because sweetness leans on sugar alcohols and glycerin rather than fruit or oats, while fat lands a bit higher thanks to palm‑based oils that give the layers their structure.
The pie‑like flavor is conjured with cinnamon, brown sugar, molasses, vanilla, and natural flavors—no visible apple pieces here—so the experience is nostalgic, even if the ingredient list reads more like a modern confection.
- Protein
- 16 g
- Fat
- 10 g
- Carbohydrates
- 14 g
- Sugar
- 3 g
- Calories
- 210
Protein
1615MIDMost of the 16g of protein comes from whey protein isolate and concentrate, with smaller contributions from soy protein isolate and sodium caseinate. Whey is a highly filtered dairy protein with top‑tier amino acid quality and low lactose for many people; the soy/casein help with texture and softness rather than sheer protein power. Net effect: a solid, mid‑pack protein hit without the chalkiness you sometimes get from all‑isolate formulas.
Fat
109MIDAbout 10g of fat are driven primarily by palm kernel oil and palm oil (semi‑solid, more saturated), with sunflower and soybean oils plus a little from peanuts/almonds rounding things out. Palm gives structure and shelf stability, but it tilts the profile toward saturated fats; the seed oils add unsaturated fats (mostly omega‑6). If heart health is top of mind, balance the day with omega‑3‑rich foods.
Carbs
1420LOWThe 14g of carbs skew refined rather than whole‑food: tapioca starch, rice flours, maltodextrin, and glucose syrup provide the base, with a touch of brown sugar and molasses for that pie note. Much of the sweetness actually comes from sugar alcohols (like maltitol and sorbitol) and glycerin—ingredients that add chew and keep sugar lower but can bother sensitive stomachs at larger intakes. Expect quicker energy from the starches and syrups and a steadier sweetness from the polyols—more snack than slow‑burn fuel.
Sugar
34MIDOnly 3g of sugar are declared because sweetness leans on sugar alcohols and a tiny dose of sucralose, plus glycerin for moisture. The small amount of actual sugar comes from cane‑type sugars (brown sugar, molasses), glucose syrup, and a little milk sugar from dairy ingredients. If polyols tend to unsettle your stomach, stick to one bar and see how you feel.
Calories
210210MIDAt 210 calories, this bar sits near the middle of the pack, with most energy coming from fat (~90 kcal) and protein (~64 kcal), and the rest from carbs. Because some carbohydrate is from sugar alcohols and glycerin, sugar stays low even though calories still add up. Think compact protein snack rather than a light dessert.
Vitamins & Minerals
There aren’t vitamins or minerals topping 10% Daily Value here. You’ll see vitamin A palmitate and beta‑carotene listed (for fortification/color) and small natural vitamin E from sunflower oil and nuts, but amounts are modest. Treat this as protein and energy, not a multivitamin stand‑in.
Additives
This is a highly engineered bar: emulsifiers and texture aids (lecithins, mono‑ and diglycerides, acetylated monoglycerides/PGMS), xanthan for stability, and potassium sorbate for freshness keep the layers soft and cohesive. Color comes from annatto, turmeric, beet—and titanium dioxide for whiteness—while sweetness is rounded out with sugar alcohols, glycerin, and sucralose. If you prefer short, minimally processed labels, this one reads more like a confectionery formula.
Ingredient List
Cow's milk whey
Cow's milk whey
Oil palm fruit
Corn or wheat
Defatted soybean flakes
Vegetable oils (palm, soy)
Cattle hides and bones
apples and pears
Cassava root
Sugarcane and sugar beet
What are people saying?
Sources
Range
“Just gotta toss a shout out for the Robert Irvine Fit Crunch bars. I just had a PB&J one for breakfast. Each bar has 30g of Protein. They taste really really good.”
“The Fit Crunch bars are great if you want something that tastes like a candy bar, but almost has the macros of a legit protein bar 190cals, 16g protein, 8g fat, 14g carbs”
“The Robert Irvine’s fit crunch bars. Just found these at Costco, they don’t spike me, and almost reminds me of Reese’s.”
Main Praise
Taste is the headline.
Across Reddit and Amazon, FITCRUNCH consistently earns the “tastes like a candy bar” compliment, with the Apple Pie flavor leaning heavily on cinnamon‑vanilla nostalgia that people actually want to eat again tomorrow.
Users like Checkers10160 point out that the macros are legit for the flavor payoff—roughly 16g protein with moderate calories—which helps it slot in as a treat‑leaning snack rather than a throwaway dessert.
The texture—a crisp exterior with soft layers—also gets kudos for avoiding the chalky chew that plagues many whey bars. Even outside the Apple Pie flavor, the brand’s reputation for taste makes it an easy recommendation when the priority is enjoyment, not monk‑like austerity.
And while individual responses vary, some folks (like Redditor casualibrarian) report steadier blood sugar than with candy, which tracks with the lower sugar and use of alternative sweeteners.
Main Criticism
The most consistent knock is the sweetener strategy.
Sugar alcohols like maltitol and sorbitol plus glycerin keep sugar low and texture soft, but several reviewers—from Pixieflower to jusfng—report GI discomfort if they go past one bar or eat it on an empty stomach.
The ingredient list is long and decidedly processed, with palm‑based oils, emulsifiers, and whitening agents like titanium dioxide—deal‑breakers for folks who want short, whole‑food labels.
Nutrition‑focused reviewers also flag the trade‑offs: 16g protein is solid but not maxed, fiber is low, and 210 calories with a tilt toward saturated fat makes it more of a dessert‑leaning protein snack than clean performance fuel.
A few people describe the sweetness as a bit artificial and the filling as occasionally too chewy or dry. And if you care about diet fit, note it’s gluten‑free but not vegetarian due to bovine gelatin, and it contains peanuts and soy.
The Middle Ground
So who’s right—the candy‑bar lovers or the macro purists? Probably both.
If your North Star is flavor, FITCRUNCH delivers in a way many bars simply don’t, and the Apple Pie profile is a charming change of pace from the usual chocolate‑peanut universe.
If your priority is maximum protein per calorie with minimal additives, you’ll find 16g and the confectionery formula underwhelming. Some Redditors argue the brand leans hard on sugar alcohols; that’s fair, and it’s the main reason sensitive stomachs should test slowly.
Others, like organicchunkysalsa, celebrate FITCRUNCH for higher‑protein versions in the line; just know this Apple Pie bar sits at 16g, not 30g. And about the hot‑take that only “about 12g is bioavailable”—whey is among the most bioavailable proteins we have, so take that claim as one reviewer’s framework, not settled science.
The truth lives in the middle: a delicious, engineered bar that trades a squeaky‑clean label for a very easy‑to‑love bite.
What's the bottom line?
FITCRUNCH Apple Pie is a dessert‑forward protein bar that doesn’t pretend to be a handful of nuts and dates. You get 16g of high‑quality, whey‑based protein in 210 calories, with just 3g of sugar achieved through sugar alcohols and glycerin. The payoff is big flavor and a satisfying texture; the price is a long ingredient list, some saturated fat from palm oils, and the possibility of GI grumbles if sugar alcohols aren’t your friend.
If you want a bar that feels like a treat and still moves the needle on protein, this is a fun, gluten‑free pick. If you want minimalist ingredients, higher fiber, or 20–25g of protein per bar, look elsewhere. Think of it as a strategic candy‑bar swap or a post‑lift reward that doesn’t derail the day—tasty, comforting, and honest about what it is.